A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]
Special Editions
Quality Matters
A CYNOPSIS MESSAGE FROM KARGO Friday March 29, 2024 Kargo: A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers By E.B. Moss What happens when programmatic technology is left to its own devices? Advertisers find themselves footing the bill for less effective inventory. But, even more disheartening, is the fact that […]
A+E Moves Audiences to Action Through Creative Solutions
A CYNOPSIS MESSAGE FROM A+E Networks Tuesday March 12, 2024 A+E: Where Artful Storytelling Meets Targeting Science By: E.B. Moss As our industry moves more into audience-based and data-driven solutions, David DeSocio, EVP of Ad Sales Marketing & Partnerships makes a case that in our data-driven world, creativity and storytelling remains a crucial […]
Kargo’s Winning Proposition for Multicultural Publishing
A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]
Executive Summary: Political Ad Spend Virtual Conference
Friday February 16, 2024 Executive Summary By Lauren McCaffrey, The Cable & Broadcast Group Cynopsis’ Political Ad Spending Conference 2024 on February 15, 2024, brought together key players in the CTV and advertising space to discuss AI initiatives, political ad spending and optimizing CTV amid the 2024 election cycle. Below […]
Reaching Audience in 2024
Friday December 8, 2023 Reaching Audience in 2024 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Rounding out 2023, industry experts connected across the screen to examine the targeting tools necessary to optimize ad strategy. Conversations oscillated between what worked this year, and forecasts for future trends. Cynopsis framed the question: What audience-based […]
11/01/23: Cynopsis 2023 Holiday Guide
A CYNOPSIS MESSAGE FROM UPtv Wednesday November 1, 2023 Holiday Programming Guide 2023 From cartoons to cookies to Christmas classics, there is no shortage of holiday programming this season. Here is Cynopsis’ annual listing of festive fare running through January 1. Happy viewing! (To update a listing, contact
10/19/23: Insights and Highlights from Advertising Week New York 2023 – Thursday
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 19, 2023 Insights and Highlights from Advertising Week New York 2023 It’s a wrap – almost! By Charlotte Dulany It’s just hours from the end of Advertising Week New York 2023, the annual event that saw Paris Hilton, Keegan Michael Key and nearly […]
10/18/23: Cynopsis Reports From Advertising Week – Wednesday
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Wednesday October 18, 2023 Insights and Highlights from Advertising Week New York 2023 FOMO and Lessons Learned at Advertising Week 2023 By E.B. Moss On the first two days of Advertising Week the energy of the attendees felt like a crowd frenzied by FOMO. Lines […]
10/17/23: Cynopsis Reports From Advertising Week
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Tuesday October 17, 2023 Insights and Highlights from Advertising Week New York 2023 Navigating the Multiverse of Advertising Week 2023: Creative, Culture, AI and More By E.B. Moss One of the recurring themes of the first two days of Advertising Week’s sessions was the need […]
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