Cynsiders


  • 5 Keys to a Cozy Mystery Series

    Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE...

  • The Surprises in “Armenia, My Home”

    “Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old  past of the world’s first Christian nation. The documentary...

  • Doritos Goes for the Bold

    Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global...

  • VH1 Finds True Crime Stories

    VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers...

  • Chicken of the Sea Capitalizes on a Pop Culture Moment

    Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references...

  • The Untapped Potential of CTV and DOOH

    Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH,...

  • Marketing with Context and Culture

    By E.B. Moss   DPAA’s CEO, Barry Frey, describes the Digital Out Of Home trade association as being the “three Cs” for their members:...

  • Here Comes The Holiday Cheer – And Churn?

    By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of...

  • Volta: Driving Success With DOOH

    As the demand for electric vehicles grows, Volta’s network of EV chargers with media screens offers a valuable way to reach consumers. Brandt Hastings, President...

  • Speedvision Hits the FAST Lane

    Speedvision is celebrating one year since going FAST. Launched as a cable channel in 1995, it was shut down in 2013, then revived as a...

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