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08/28/15: Ironman joins a behemoth; Will Pac-12 Networks make the cut before kickoff?; NASCAR’s Chase fiesta

Ironman joins a behemoth

CYNOPSISSPORTS 08.28.15 Good morning. It’s Friday August 28, 2015, and this is your first early morning Sports briefing.  Chinese conglomerate Dalian Wanda Group confirmed yesterday that it is entering the Ironman competition, and will buy parent company World Triathlon Corp for $650 million. The WSJ broke the news with the company proclaiming World Triathlon Group […]

08/26/15: Showtime Scheins while CBS upgrades for the NFL; Reese’s appoints ambassadors; Madden hits shelves

Showtime Scheins while CBS upgrades for the NFL

CYNOPSISSPORTS 08.26.15 Good morning. It’s Wednesday August 26, 2015, and this is your first early morning Sports briefing.  Showtime’s Inside the NFL is getting a new face. The network announced on Tuesday that it was reeling in Adam Schein as the new host of the long-running program. The series returns for its eighth season on […]

08/25/15: Under Armour’s Rules of engagement; SportSouth will be no more; USGA continues its ride with Lexus

Under Armour’s Rules of engagement.

CYNOPSISSPORTS 08.25.15 Good morning. It’s Tuesday August 25, 2015, and this is your first early morning Sports briefing.  Under Armour unveiled its new Rule Yourself mantra, designed to define the brand’s vision for training as a lifestyle. Opening the campaign is the 60-second "Anthem" spot with a slate of shorter films that will debut […]

08/24/15: Jemele Hill talks perils of producing fast and furious; ESPN: Pylon on; FIFA bows to sponsors

Jemele Hill talks perils of producing fast and furious

CYNOPSISSPORTS 08.24.15 Good morning. It’s Monday August 24, 2015, and this is your first early morning Sports briefing.  The swelling conflict between fast & click-friendly versus accuracy & reputation has left not only a plethora of editors scratching their heads about their approach to news, but talent as well. One-time journalism stalwarts have had reputations […]

08/18/15: PGA Championship numbers continue to inflate; MLB calls postseason plans; Adidas targets NHL

PGA Championship numbers continue to inflate

CYNOPSISSPORTS 08.18.15 Good morning. It’s Tuesday August 18, 2015, and this is your first early morning Sports briefing.  The PGA Championship’s shift away from primetime made a slice in the ratings with the tournament’s coverage on CBS hitting to a 5.1/12, according to Nielsen, down from last year’s 6.0/13, when it ran until 9p instead […]

08/17/15: Shanks shares insights on channels’ anniversary; A shiny Day for golf broadcasters; Adidas makes a Harden play

Shanks shares insights on channels’ anniversary

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK New daily show premieres tonight Time To Schein Adam Schein’s unique take on the sports world Weekdays 6pm ET CBS SPORTS NETWORK The 24-hour home of CBS Sports. CYNOPSISSPORTS 08.17.15 Good morning. It’s Monday August 17, 2015, and this is your first early morning Sports briefing.  […]

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