Cynopsis: Digital

06/01/18: TONE Networks’ Gemma Toner shares tips for informational short-form content

A CYNOPSIS MESSAGE FROM TURNER THE FUTURE BELONGS TO THE FANS.   Fans aren’t eyeballs. They’re advocates. They aren’t binge-watchers. They’re believers. Fans don’t consume content. They connect to it. At Turner, we make more than great content. We make fans.   IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS TBS | TNT | truTV | Boomerang | Cartoon […]

01/10/18: Hulu hits 17 million subscribers

CynopsisDigital Good morning. It’s Wednesday January 10, 2018 and this is your your first early morning Digital briefing.      TODAY’S CODEBREAKER   Variable Bitrate: VBR is an MP3 encoding technology used for other encoding systems and codecs, especially video. It’s part of the MPEG standard.     JUST IN   Yes, Hulu is growing, […]

01/08/18: David Letterman’s Netflix talk show gets January 12 premiere; Barack Obama will be first guest

CynopsisDigital Good morning. It’s Monday January 8, 2018 and this is your your first early morning Digital briefing.      TODAY’S CODEBREAKER   Social Media Return on Investment: Social Media Return on Investment (ROI) is a measurement of the effectiveness of an organization’s social media investment. Like other ROI metrics, it’s calculated […]

01/05/18: Fans get Game again in 2019

CYNOPSIS Good morning. It’s Friday January 5, 2018 and this is your first early morning briefing.   Tonight’s Premieres: ABC: Child Support at 8p Animal Planet: Treehouse Masters at 8p Great American Country: Hawaii Life at 9p Oxygen: Mysteries & Scandals at 9p Velocity: Last Stop Garage at 10p   Tonight’s Finale: […]

01/05/18: Hulu lands rights to ABC’s ‘Lost’

CynopsisDigital Good morning. It’s Friday January 5, 2018 and this is your your first early morning Digital briefing.      TODAY’S CODEBREAKER   Long-Tail Keywords: In search-engine optimization, Long-tail keywords are keyword phrases that contain a minimum number of words, usually about three or four. Long-tail keywords are designed to target hyper-specific […]