Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]
Wednesday April 3, 2024 Attention shoppers! Walmart upping its retail media game, expanding the options it offers advertisers on Walmart Connect. That includes introducing in-store campaign management to the Walmart Ad Center, starting with TV Wall ads. Brand Shop capabilities will include video, new templates and expanded discoverability. Later this year, partners will be able […]
Wednesday March 20, 2024 OUTFRONT Media is expanding its rollout of programmatic in New York City’s MTA system, with the potential to reach more than four million daily trips from New Yorkers and tourists along with commuter rail stations in the surrounding areas. Advertisers will also be able to programmatically access thousands of Liveboards inside […]
Wednesday March 6, 2024 Trooh Media has acquired CheddarU’s large format digital screens on college campuses. The deal gives Trooh Media exclusive access to over 900 screens across 325 US college campuses. “This acquisition is a nice complement to our existing network of schools and gives Trooh access to new campuses across the country,” said […]
Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]
Wednesday February 7, 2024 Clear Channel is utilizing its digital OOH platform for a month-long campaign focused on Black History. This year for Black History Month, the Smithsonian Institution has claimed the theme, “African Americans and the Arts.” Clear Channel puts its own spin on that with “Celebrating Creators,” including DOOH creatives that shine […]
Wednesday January 24, 2024 Bowling Center Television, the DOOH/CTV television network developed through a collaboration between Strike Ten Entertainment, the Bowling Proprietors’ Association of America, and Equity Sports Partners, has debuted in New York, Philadelphia, Charlotte and Tampa-St. Petersburg. The network has installations in 1,000 bowling centers located across the country, scaling to 13,000 […]
Wednesday December 10, 2023 Media agency Assembly unveiled a planning tool called ShopConnect that merges programmatic buying with digital out-of-home. ShopConnect targets audiences at multiple touchpoints as they engage with brands on the path to purchase, ingesting users’ behavioral data in real-time. “At Assembly, we find the change that fuels growth, and with ShopConnect, […]
Wednesday January 3, 2024 Clear Channel Outdoor has partnered with Nevada-based Terrible Herbst to enable brands to activate DOOH across the street from this year’s Super Bowl at Allegiant Stadium in Las Vegas. The opportunity comes via Terrible’s new event-focused facility, which includes the four-level stadium parking garage, as well as offering a Starbucks […]
Wednesday December 20, 2023 How will DOOH evolve in 2024? Cynopsis asked industry experts to weigh in on the future of the fast-growing, ever-more-engaging advertising format. In 2024, we will be stepping on the gas to go faster and further on the digitization of Out of Home Advertising. Programmatic will drive more digital budgets […]
A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊
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