Wednesday December 13, 2023 Increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. That’s according to a new study from Benchmarketing, a division of Omnicom Media Group. The study commissioned by the Out of Home Advertising Association of America […]
Wednesday December 6, 2023 Programmatic DOOH ad tech company Hivestack has launched Hivestack Curate, a DOOH marketplace that enables buyers to customize their inventory sourcing and build deals based on their specific business goals. Curators will be able to build premium inventory deals from over 390 media owners integrated with Hivestack’s global DOOH marketplace […]
Wednesday November 22, 2023 Welcome to your weekly Cynopsis digital out-of-home marketing newsletter. To share your DOOH story, contact [email protected]. From November 15–18, 2023, Paramount+ was all over Las Vegas, showcasing some of the platform’s most popular IP and franchises throughout Formula 1 race weekend. In addition to the city’s Sphere, […]
Wednesday November 15, 2023 Welcome to your weekly Cynopsis digital out-of-home marketing newsletter. To share your DOOH story, contact [email protected]. Las Vegas’ The Sphere arena – home to the world’s largest 16K high-resolution LED screen and, for a few months, iconic rock band U2 – is a spectacle, but is it […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY It’s the Most Wonderful Time to Partner with WBD We’re serving up can’t-miss entertainment all season long with everything audiences need to enjoy the holidays: Food Network: Holiday Baking Championship (11/6-12/18) TNT: NBA In-Season Tournament (Quarterfinals 12/4-12/5, Semifinal 12/7) TBS + TNT: 24 Hours of A Christmas Story […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel In a Holly Jolly League of Our Own #1 Most Watched Cable Network For the Week with Women Countdown to Christmas Often Imitated. Never Duplicated. Click here for source. Wednesday November 1, 2023 Digital out-of-home marketing is one of the fastest-growing ad mediums. […]
Monday August 7, 2023 Today’s Premieres HGTV: Ugliest House in America at 8p; Meet Marry Murder at 10p Lifetime: #TextMeWhenYouGetHome at 8p Netflix: Gabby’s Dollhouse IN THE NEWS Apple TV+ crime drama “City on Fire” has gone up in smoke. The eight-episode series, produced by Apple Studios, had its season one – now series – […]
Monday August 8, 2022 Today’s Premieres Acorn TV: Darby and Joan TLC: sMothered at 9p Netflix: Team Zenko Go VH1: Love & Hip Hop: Atlanta at 8p, Love & Hip Hop: Miami at 9p Today’s Finales HBO: Black and Missing at 9p PBS: Secrets of the Dead at 10p IN THE NEWS HBO Max and […]
A CYNOPSIS MESSAGE FROM TURNER THE FUTURE BELONGS TO THE FANS. Fans aren’t eyeballs. They’re advocates. They aren’t binge-watchers. They’re believers. Fans don’t consume content. They connect to it. At Turner, we make more than great content. We make fans. IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS TBS | TNT | truTV | Boomerang | Cartoon […]
CynopsisDigital Good morning. It’s Friday January 12, 2018 and this is your your first early morning Digital briefing. As the media world evolves, so does Cynopsis. With the line between linear and digital increasingly indistinct, we are folding our daily digital news and updates into our flagship edition – you […]
A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊
© 2024 Access Intelligence, LLC – All Rights Reserved.
