A CYNOPSIS MESSAGE FROM DISNEY MEDIA SALES & MARKETING

Cynopsis: Kids!

04/16/08

Good morning. It’s Wednesday, April 16, 2008, and this is your first early morning briefing.

In a show of teamwork, qubo and NBC Universal are partnering with the US Department of Health & Human Services (HHS), the Ad Council and the US Olympic Committee to introduce a new series of nationwide Public Service Announcements addressing childhood obesity.  Targeted to kids, the PSAs feature young 2008 summer Olympic hopefuls (e.g. Shawn Johnson, Sanya Richards etc.) with animated characters featured on qubo (e.g. Jane and the Dragon, VeggieTales etc.).  Created pro bono by qubo and its programming partners, the PSAs begin airing this week on NBC, ION Television and the qubo Channel.  The PSAs are an extension of HHS’ Childhood Overweight and Obesity Prevention Initiative, Healthy Youth for a Healthy Future, and the Ad Council’s Coalition for Healthy Children.

Studio B Productions completes a US broadcast deal for Kid vs. Kat, as Jetix acquires the series (52×11/26×22).  Targeted to K6-11, Kid vs. Kat was created by Rob Boutilier, and is an original production, in association with YTV (Canada) and Jetix Europe.

The 35th anniversary season of Plaza Sesamo! (65 episodes) is set to premiere on Televisa Canal 5 (Mexico) this April 21, and on Discovery Kids Latin America on June 9.  Co-produced by Televisa and Sesame Workshop, the new season focuses on literacy and math, diversity, the environment, health and safety.  Among the new segments in the special new season: at the start of each new episode, Pancho, Lola or Abelardo will present an interactive riddle or word of the day; a segment entitled Otra Vez en Ingles will offer viewers a scene in Spanish, and then immediately repeat the scene in English as a means to introduce children to English vocabulary words; the season features live-action filmed segments from Colombia, Bolivia and Paraguay.

Disney Channel hosts a week of mystery-themed episodes of the CG animated preschool series My Friends Tigger & Pooh.  The mystery week will run during the network’s Playhouse Disney programming block May 12-16, each day at 9:30a, winding out the week on Friday with a new episode of the series.  Based on A.A. Milne’s characters, My Friends Tigger & Pooh airs regularly weekdays at 9:30a and weekends at 8a and 8:30a.

MARKETING/LICENSING

This is Emily Yeung, The live action preschool series, heads to DVD under a deal between marblemedia and Vivendi Entertainment Canada.  The first DVD title, This is Emily Yeung: Arts and Crafts, will be distributed in Canada from May 13, 2008 by Vivendi.  The DVD is also available to pre-order online at www.thisisemilyyeung.com. The series is co-produced by marblemedia and Sinking Ship Entertainment, and airs in Canada on Treehouse and in Playhouse Disney in the US.

Jetix Europe is launching Euro Galactik Cup, an online football (our soccer, their football) competition this across 17 countries May 16-June 30, 2008.  The tournament is comprised of nine skills-based online games, developed by the Jetix Digital Media Group, and kids in Europe can earn points for their country by playing the online games, which will include penalty shoot-outs, dribbling and goalkeeping tests. The Euro Galactik Cup, which bows in the lead up to Euro 2008 and ties in with the second season of Jetix’s series Galactik Football.

AMC Entertainment will host its 23rd annual AMC Summer MovieCamp in 38 US markets (105 participating theatres) this June 25  August 6, 2008.  The AMC program will offer G and PG-rated movies each Wednesday morning at during the summer, doors open at 9a and the movie begins at 10a.  Tickets are $1.00 per guest, and the proceeds (excluding taxes) will go to AMC charitable partners, Variety  The Children’s Charity and the Will Rogers Institute.  This summer’s movies will include: The Water Horse: Legend of the Deep; Alvin & The Chipmunks; Shrek The Third; TMNT among others.

EXECUTIVE MOVES

Alexey Efimov is appointed GM, MTV Russia.  Based in Russia, Efimov will oversee the day-to-day operation of the company’s strategy, business development, programming and production.  He will report to MTV Russia’s board of directors.  Before joining MTV Russia, Efimov was GM, Channel One Russia, and he was previously Programming Director, NTV (Russia).

Shout! Factory names two with the expansion of its marketing group.  Kristie Vogel joins the company as Director of Promotion, and Paul Rocha comes on as Product Manager.  Both will report to Melissa Boag, VP/Marketing.  Previously, Vogel was VP/Radio Promotion, Compadre Records, while Rocha most recently served as Label Manager for Gigantic Music.

RATINGS

Nickelodeon’s telecast of the half-hour special SpongeBob SquarePants Pest of the West, on Friday April 11, at 8p, drew an average 6.1 million total viewers, making it the most watched cable show of last week.  Pest of the West also drove the kid demos to the top of the heap for the week with K2-11 earning 3.5 million viewers, K6-11 with 2.4 million and Tweens 9-14 earning 1.6 million sets of eyes.  To support the premiere of the special the network launched a SpongeBob SquarePants Pest of the West online show page that drew 1.5+ million visits.  Visitors to www.nick.com played a casual online Game of the Week, titled Pest of the West showdown, 2.3+ million times in just over a week.  Additionally, Pest of the West content on TurboNick resulted in 4+ million streams since March 13.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/7-4/13/08:
Total Day     (000)   Primetime    (000)
NICK^:           1232   DSNY*:           1281
DSNY*:            738   CARTOON:        629
CARTOON:        521   NAN**:            496
NAN**:            323   NOGGIN:          250
NOGGIN:          208   TOON DIS:       147
ADSM**:          157   NICKTOONS:    103
TOON DIS.:      112   BET:                   81
NICKTOONS:      54   DISCOVERY:       79
DISCOVERY:       50   ESPN:                76
BET:                  39   TLC:                   50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
^Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/7-4/13/08:
Total Day       (000) Primetime      (000)
NICK^:              640   DSNY*:             997
DSNY*:             479   CARTOON:         411
CARTOON:         313   NAN**:             389
NAN**:             256   TOON DIS:          66
ADSM**:             98   DISCOVERY:       57
TOON DIS.:         57   BET:                   53
NOGGIN:             39   NICKTOONS:       51
DISCOVERY:        32   ESPN:                 49
NICKTOONS:        31   NOGGIN:            35
MTV:                   26   TLC:                   32
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
^Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/7-4/13/08:
Total Day  (000)   Primetime      (000)
NICK^:         474     DSNY*:            775
DSNY*:        383     NAN**:            463
NAN**:        345     CARTOON:        330
CARTOON:    234     MTV:                107
ADSM**:      141     BET:                 100
MTV:              82     COMEDY:            80
BET:               47     ESPN:                74
DISCOVERY:   46     DISCOVERY:       69
COMEDY:        44     THE N:               47
TOON DIS:      33     TOON DIS.:        40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
^Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 12, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1537; K6-11 1045; TWEENS 9-14 743
DISNEY CHANNEL:     K2-11   962; K6-11   612; TWEENS 9-14 502
CARTOON NETWORK: K2-11   480; K6-11   313; TWEENS 9-14 265
TOON DISNEY:           K2-11   167; K6-11   100; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 13, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1297; K6-11 876; TWEENS 9-14 652
DISNEY CHANNEL:     K2-11   958; K6-11 638; TWEENS 9-14 508
CARTOON NETWORK: K2-11   714; K6-11 510; TWEENS 9-14 385
TOON DISNEY:           K2-11   167; K6-11   75; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 14, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1155; K6-11 499; TWEENS 9-14 364
DISNEY CHANNEL:     K2-11   765; K6-11 465; TWEENS 9-14 367
CARTOON NETWORK: K2-11   486; K6-11 273; TWEENS 9-14 194
TOON DISNEY:           K2-11   139; K6-11   61; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  On the classic TV series, The Adventures of Rin Tin Tin, what was Rin Tin Tin’s young master’s name?  RUSTY   Kudos to:  Robert Twilley-Jupiter Entertainment/Knoxville, TN; Jane Pook/NY; Rosemary Cunningham-MMT/Chicago; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA

Today’s Trivia Question: and June were the hosts of what late ’90s animated show featuring cartoon “shorts?” (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
04.16.08

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JOB OPENING:  DIR HR-Interactive/Major Broadcast co-Temp now-NYC – 2 perm-possible w.coast: 10yrs HR Recruitg exp TV-centric Web (social communs-games, tech staff-full project) exp  [email protected] (4/23)

JOB OPENING:   SENIOR SALES EXECUTIVE/Invision, Inc. in mid-town NYC: Sell and deliver enterprise software w/ in the traditional media & digital advertising marketplace, please send resume to [email protected] (4/23)

JOB OPENING: SALES ASSIST/Invision, Inc. in mid-town NYC: Maintain databases, prepare demos and RFP responses, general admin., reporting, etc. please send resume and salary history to  [email protected] (4/23)

JOB OPENING: RESEARCH ASSISTANT/Sony Pictures TV:  Research & sales support, admin duties. Detail & organization. Strong computer skills. 3-5 yrs exp. Apply: www.sonypicturesjobs.com (4/23)

JOB OPENING: AE, ADVRTSNG SALES/BlogHer.com/NY: Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (4/23)

JOB OPENING: PROGRAM DEVELOPMENT MGR/LA Office of major cable company: 5 yrs+ exp Oversee & manage concepts in development, liase with internal Exec Prod & Prod Co. Apply at www.randstadjobs.com ref  0000001686  (4/23)

JOB OPENING: DIRECTOR, HUMAN RESOURCES/Harmonix-MTVN/Boston. 5+yrs HR Generalist exp, Strg ER exp, Strg interpersnl/org skills, Superior Customer Orientation, Exp/Knwldg of Gaming A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/23)

JOB OPENING: ON-AIR GRAPHICS SCHEDULING COORDINATOR/(Freelance) VH1/NYC: 1+ yrs exp sked/TV, able to multi-task/detail oriented, comprehension of PTS/GABRIEL. EOE/M/F/D/AAP. Apply [email protected] (4/23)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AEDM” in sub (4/23)

JOB OPENING:  DIGITAL COORDINATOR/A&E Television/Stamford CT: Research & Schedule Digital Assets for websites, write promos on air bugs, 3+yrs exp online,tech comm. Apply to www.aetn.com posted as Enterprises Scheduling Coord  (4/22)

JOB OPENING:  DIR OF BOOKING/CNN/ATL: Seeking exp’d Booker to mng guest bookings & staff & provide support to all prgrms. Strong leadership exp req’d. Send res/cvr letter: [email protected]. Apply: www.turnerjobs.com, job id 98728BR  (4/22)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Nickelodeon/NYC: Min. 7yrs PR exp in TV, PR or media Relations; Exceptional writing skills; Strong interest in children’s TV and emerging media. EOE/M/F/D/AAP apply mtvncareers.com (4/22)

JOB OPENING:  MGR, CORPORATE COMM/Univision/NY: BA/BS; 5+ exp in PR. Superior writing skills, media relations, project mngmnt, dev/execute pitches & mng media requests. Spanish and TV/media knwldg a plus.  [email protected]  (4/22)

JOB OPENING: DIR BIZ DEV/BBC/LA: expand production biz, increase reach of brand, negotiate deals, maintain relationships w/ execs & talent. Multi-task, innovative. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (4/22)

JOB OPENING: DIGITAL AE/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: www.aetn.com/careers.html (4/19)

JOB OPENING: VP, BUSINESS STRATEGY & DEV / LIFETIME TV/LA :  Structure deals that generate maximum revenue for Lifetime’s services (linear, new media &, potentially, mobile) Apply at: http://www.mylifetime.com/about/jobs.html (4/19)

JOB OPENING: DIRECTOR, DEVELOPMENT/Columbia, MD/ Retirement Living TV: Cable network catering to the 55+ demographic has immediate opening. Please visit www.rl.tv for full description (4/19)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC:Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/PPT.Apply online at www.nbcunicareers.com (#814593) (4/19)

JOB OPENING: RESEARCH ANALYST/WE TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res: www.cablevision.jobs ref #5750BR (4/19)

JOB OPENING: LINE PROD/AMC TV/NY:  Mng all phases of prod for non-scripted orig prog for network (stunts, series, fests etc). 5+ yrs exp production, budgets & schedules. Res: www.cablevision.jobs ref #5824BR (4/19)

JOB OPENING: MANAGER, PRODUCTION ACCOUNTING/VoomHD: Oversee Prod Acct process. Track expense v budget, etc. BS/BA req’d. 5+ yrs exp in production env pref’d. Apply to req 5179BR at www.cablevision.jobs. (4/19)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Norwalk, CT: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 5896BR at www.cablevision.jobs (4/19)

JOB OPENING: SR WRITER/PRODUCER, CREATIVE SERVICES/MOJOHD/NY: Conceive, Write & Produce on-air promotions, campaigns & shoots for premiere HD ntwrk. 4 yrs exp in ntwrk/agency environment req’d.  Apply to:  [email protected]. (4/19)

JOB OPENING: TRAINING COORD/The Nielsen Co./NY: Training for TV clients for all Nielsen products incl’g Ad*Views,Galaxy Explorer, NPOWER and Arianna. 4 yr deg, 2+ yrs of media exp. Res: [email protected] (4/19)

JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected] (4/18)

JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/18)

JOB OPENING: VP, INT, MKTG/ABC Kids/NY: Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals  disneycareers.com Req 135965 (4/18)

JOB OPENING:  DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:  Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing.  3-5 yrs. exp.  [email protected], www.current.com. EOE (4/18)

JOB OPENING:  SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp + http://www.epollresearch.com/corp/aboutus/careers.view (4/18)

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JOB OPENING:  EMERGING MEDIA SALES MGR/Fox/NY: Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply at www.foxcareers.com (4/18)

JOB OPENING: PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA: Apply to this position, please click on this link: http://jobs.ea.com/pljb/ElectronicArts/United_States/applicant/jobClick.jsp?count=1&id=7455 (4/17)

JOB OPENING: ACCT COORD/Orange,CA. Adhere to production scheds, screen TV/movies, adhere to standards, coord docs & ad hoc productions/duplication/encoding, support clients & AM. 2-3 yrs entertmt or traffic reqd. [email protected] (4/17)

JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online: www.scrippsnetworks.com (4/17)

JOB OPENING:  DESIGNER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Design product for on-air spots, show packages & other creative projects. 4+ yrs TV Station/cable network experience required. Apply:  www.scrippsnetworks.com (4/17)

JOB OPENING:  SALES PLANNER/DISH Network/NY: BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected] (4/17)

JOB OPENING:  P&I Analyst/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected]. (4/17)

JOB OPENING:  SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knwldg MTV Brand & Youth culture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/17)

JOB OPENING:  Retail/Brand Coordinator/HIT ENTERTAINMENT/NYC: Manage retail & promotional programs for major retail accts. 2-4 years exp in brand licensing and retail marketing. Resume to [email protected]. EEO/M/F/V/H (4/17)

JOB OPENING:  MKTG SPECIALIST/OUTDOOR CHANNEL: 3+years of mktg experience.  Media experience pref.  Superior writing skills.  E-mail [email protected].  (4/17)

JOB OPENING:  PAID MKTG INTERN/OUTDOOR CHANNEL:  Part-time. Not for credit.  Recent grad or current student.  Top-notch writing skills.  E-mail [email protected]  (4/17)
 
JOB OPENING:PERFORMANCE MEDIA ANALYST/WebMD/NY: Det. oriented, multi-tasker, self starter, great comm/orgnzt’l skills. Excel Knwlg. 2+ yrs dig. media exp pref’d. Apply:
https://sh.webhire.com/servlet/av/jd?ai=796&ji=2194204&sn=I (4/17)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLY:  INTERN for LA public relations firm specializing in entertainment, visual, culinary and performing arts. DUTIES: manage blogs, research, write press releases, pitch media, learn the business. [email protected] (4/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: An opportunity to learn how you make kids TV in the USA! Young Australian director has received funding and is looking for a kids production company in LA for 1 week unpaid work. Email: [email protected] (4/23)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.