Cynsiders

• Drew Lachey Brings it Home in “Date My House”

  From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My...


• The Hidden Influence: How Emotions Drive our Choices

  Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his...


• Weigel Networks Get in the Holiday Spirit

  Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents”...


• Moving $$ from Linear to Digital: What Now?

  Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on...


• Getting a Lift From Branded Content

    Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and...


• Reinventing the CTV Ad Unit by Getting Social

  By Deborah Hall, CEO and Co-Founder, DIVE,  which brings social content to DOOH and CTV devices.   2025 is just around the corner, and it’s...


• “The M Factor”: The Making of a Movement

   “The M Factor: Shredding the Silence on Menopause” premieres Thursday,  October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and...


• DPAA Global Summit: Taking Attendees From Brands to Broadway

  The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty. Barry Frey, President and CEO of the DOOH trade organization...


• How Should the NFL Deal With “Swelce”?

  The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more...


• Amazon: Obsessed with the Consumer Experience

  “Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon,...