Cynsiders

• Art + Science = Brand Love

  The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her...


• Should Your FAST Channel Be Closed Captioned?

  By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law Group You may be familiar with FCC closed captioning...


• All TOGETHXR Now

  By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV...


• Upfront: Hot Topic

  Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you...


• Have a Little Faith

  Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video.  Justin Rosenblatt, Wonder Project’s Head of Global Television, talks about...


• Personas Are Back. This Time, They Actually Work

  By Noah Kershaw, Head of Product, Kip at Kepler   Since personalization is important to marketers, it is important to rely on the most updated...


• Black History Month: A Moment for Brands to Reevaluate Their Commitment to Diversity

  By Tasha Mitchell, Marketing and PR Manager at Horowitz Research Diversity, equity, and inclusion (DEI) programs aim to promote the fair treatment of all...


• Getting Ad Frequency Right in the Era of Streaming Overload

  By Michael Scott, VP of Ad Sales & Operations, Samsung Ads   In an increasingly crowded and fragmented media landscape, brands face a tough challenge:...


• Beyond the Boards: How Billups is Transforming Out-of-Home Advertising

  By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative innovations, and deep measurement capabilities, the industry has become a...


• Going Global with DAZN

  Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy.  ...