Cynsiders

• Black History Month: A Moment for Brands to Reevaluate Their Commitment to Diversity

  By Tasha Mitchell, Marketing and PR Manager at Horowitz Research Diversity, equity, and inclusion (DEI) programs aim to promote the fair treatment of all...


• Getting Ad Frequency Right in the Era of Streaming Overload

  By Michael Scott, VP of Ad Sales & Operations, Samsung Ads   In an increasingly crowded and fragmented media landscape, brands face a tough challenge:...


• Beyond the Boards: How Billups is Transforming Out-of-Home Advertising

  By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative innovations, and deep measurement capabilities, the industry has become a...


• Going Global with DAZN

  Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy.  ...


• A New Era of Kids TV

  Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo Pino, CEO and Creator of audiovisual production company Smilehood (“Plim...


• Super Bowl Strategy

  Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will...


• Ahead of the Game

  How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign today? We asked Sean Cunningham, President and CEO of the VAB,...


• Marketing: The Next Frontier

  Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and digital out-of-home advertising will converge for performance and brand marketers....


• What Happens If Time Runs Out For TikTok?

  TikTok has gotten a reprieve from President Trump, but the threat of a ban still looms. Don’t push the panic button, advises Natalie Andrews, Manager...


• GenAI: Changing the Marketing Game

  Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll,...