Cynsiders

• George Ivie: 25 Years at the MRC and Going Strong

  George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t...


• To Better Address Challenges, Look To The Consumer

  By Bill Livek, Co–Founder, Tenetic   NAB 2025 is highlighting the impact of AI in advertising, the creator economy, sports programming and streaming. All, important...


• It’s Not Linear Vs. Streaming

  It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.”...


• What We Learned at CTV Connect

  The Coresight Research team attended the second annual CTV Connect conference, which was held in New York City March 12–13. The event hosted around...


• Art + Science = Brand Love

  The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her...


• Should Your FAST Channel Be Closed Captioned?

  By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law Group You may be familiar with FCC closed captioning...


• All TOGETHXR Now

  By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV...


• Upfront: Hot Topic

  Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you...


• Have a Little Faith

  Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video.  Justin Rosenblatt, Wonder Project’s Head of Global Television, talks about...


• Personas Are Back. This Time, They Actually Work

  By Noah Kershaw, Head of Product, Kip at Kepler   Since personalization is important to marketers, it is important to rely on the most updated...