Cynsiders

• Weigel Networks Get in the Holiday Spirit

  Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents”...


• Moving $$ from Linear to Digital: What Now?

  Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on...


• Getting a Lift From Branded Content

    Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and...


• Reinventing the CTV Ad Unit by Getting Social

  By Deborah Hall, CEO and Co-Founder, DIVE,  which brings social content to DOOH and CTV devices.   2025 is just around the corner, and it’s...


• “The M Factor”: The Making of a Movement

   “The M Factor: Shredding the Silence on Menopause” premieres Thursday,  October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and...


• DPAA Global Summit: Taking Attendees From Brands to Broadway

  The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty. Barry Frey, President and CEO of the DOOH trade organization...


• How Should the NFL Deal With “Swelce”?

  The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more...


• Amazon: Obsessed with the Consumer Experience

  “Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon,...


• Why Separating CTV from DOOH Matters

  Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma,...


• MAGNA: Ad Growth Looking Up

  IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding cyclical events such as the Olympics and elections). Cynopsis asked Vincent...