Cynsiders

• What Happens If Time Runs Out For TikTok?

  As the clock winds down on TikTok (or not), don’t push the panic button yet, advises Natalie Andrews, Manager of Social Operations at Adtaxi. How...


• GenAI: Changing the Marketing Game

  Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll,...


• Adjusting Priorities in Advertising

  Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term performance and long–term brand strategy and outcomes, aims to deliver...


• Drew Lachey Brings it Home in “Date My House”

  From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My...


• The Hidden Influence: How Emotions Drive our Choices

  Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his...


• Weigel Networks Get in the Holiday Spirit

  Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents”...


• Moving $$ from Linear to Digital: What Now?

  Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on...


• Getting a Lift From Branded Content

    Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and...


• Reinventing the CTV Ad Unit by Getting Social

  By Deborah Hall, CEO and Co-Founder, DIVE,  which brings social content to DOOH and CTV devices.   2025 is just around the corner, and it’s...


• “The M Factor”: The Making of a Movement

   “The M Factor: Shredding the Silence on Menopause” premieres Thursday,  October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and...