Cynsiders

• Monumental Ideas for D.C.

  Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite the mainstay in the Washington, D.C. sports scene. He’s the...


• A Milestone Year for ONCE Mexico

  This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about  changes over the years at the...


• Pint-Sized Podcasts at Nick

  Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth & Operations, Nickelodeon Digital and Unscripted Studio, shares Nick’s secrets...


• Early Days of ESPN

  The Early Days of ESPN: 300 Daydreams and Nightmares is “surely is one of the great sports stories and arguably one of the great business...


• With MoonBall Media, Two Athletes Step Into New Careers

  MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming,...


• Cognitiv Goes OOH to Showcase the Power of AI

  Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad,...


• AI’s Role in Media Buying and Planning

  What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA,  shares her point of view...


• Looking Forward With MLB Network

  It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of...


• Bringing Value to Streaming Subscribers

  With the average American subscriber paying almost $1K yearly on streaming subscriptions,  how can streaming platforms and advertisers work together to bring value to customers?...


• 5 Keys to a Cozy Mystery Series

  Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE...