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Cynopsis 02/05/25: “The Flip Off” a hit for HGTV
Wednesday February 5, 2025 IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]
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Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Tuesday February 4, 2025 IN THE NEWS After a four-month standoff, Paramount Global signed a multi-year contract with Nielsen. The deal includes measurement for […]
02/03/25: Cynopsis Media Tech Update
Monday February 3, 2025 Sweet 16: Apple reported record-breaking sales for 4Q24, the first full quarter its new iPhone 16 models were available. While iPhone sales were $69.1 billion, a tad down from $69.7 billion recorded the same period in 2023, CEO Tim Cook noted, “We’ve never seen a higher level of upgraders before. The […]
Cynopsis 02/03/25: Chuck Todd exits NBC
Monday February 3, 2025 IN THE NEWS NBC News anchor Chuck Todd has left the building. Todd joined NBC News as political director in 2007, and served as moderator on “Meet the Press” from 2014-23. “There’s never a perfect time to leave a place that’s been a professional home for so long, but I’m […]
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