The lighter and slimmer Trekz Air
The lighter and slimmer Trekz Air
Thursday January 2, 2025 IN THE NEWS The average American spent 23% less on streaming in 2024 (or $42.38/month) than in 2023 ($55.03/month), according to research organization Reviews. One reason for the dip: 27.8% of viewers reported being overwhelmed by the increasing number of streaming apps. Americans also may be spending less on streaming […]
Tuesday December 31, 2024 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. NETFLIX’S NEXT SPORTS MOVE Netflix is just getting warmed up when it comes to its live sports strategy. The streamer is coming off hosting the Jake Paul vs Mike Tyson boxing match, two NFL Christmas Day games […]
Monday December 30, 2024 What trends, challenges and opportunities lie ahead in 2025? Experts offer insights on navigating a dynamic environment. Think fast. Generative AI is poised to significantly impact the advertising industry in 2025 and beyond. Our recent 5 Factors for 2025, which gathered insights from industry leaders, revealed mixed opinions on AI. Some […]
A CYNOPSIS MESSAGE FROM PREMION Monday December 23, 2024 Winning CTV Strategies in a Shifting Advertising Marketplace 2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever before. As we close out the year, we caught up with […]
Friday December 20, 2024 IN THE NEWS “Dune: Prophecy” will return to HBO for a second season; the season one finale airs on Sunday. The series, which stars Emily Waston, Travis Fimmel, Josh Heuston and Olivia Williams, is a prequel to the Denis Villneuve-directed “Dune” movies starring Timothée Chalamet and Zendaya. Fox News anchor […]
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