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Wednesday October 30, 2024 This will be your final Cynopsis DOOH newsletter. We’ve loved exploring the DOOH landscape, so this is not goodbye – moving forward, we’ll be including DOOH news in our daily edition. Before we go, some thoughts about the future of the business. Vistar Media CEO Michael Provenzano offered his take on […]
10/30/24: Cynopsis Jobs
SVP, CONTENT ACQUISITION & PROGRAMMING STRATEGY THE E.W. SCRIPPS COMPANY LOS ANGELES, CA Drive content acquisition and programming strategy across our diverse platforms as well as leverage your 20+ years of experience to manage all facets of programming, including content assessment, negotiation, original programming, and performance metrics, while analyzing audience data to enhance viewer engagement. […]
Cynopsis 10/30/24: “The Simpsons” has fun with football
CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT SPORTS: GET IN ON THE ACTION With premium live and original sports content on Max, TNT, TBS, truTV & Bleacher Report, we’re offering brands unparalleled access to fans. Check out our 4Q lineup: NBA Regular Season & Emirates NBA Cup NHL Regular Season & Discover NHL Winter Classic […]
Cynopsis Sports 10/29/24: Diamond strikes a deal with FanDuel
Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN is more than a network. And with the sports giant growing its presence on digital and social platforms, the stats back it up. […]
Cynopsis 10/29/24: Jon Stewart sticking around “The Daily Show”
Tuesday October 29, 2024 IN THE NEWS Jon Stewart is extending his run as host of Comedy Central’s “The Daily Show” through 2025. It’s been nine months since Stewart returned as Monday night host, with the stated intention of sticking around through the election. “I was really hoping they’d allow me to do every […]
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Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local...