USIM Teams with Inscape to Drive Foot Traffic to Retail Clients

Media agency USIM announced a strategic relationship with Inscape, the provider of smart TV viewing data, enabling USIM to utilize Inscape’s smart TV viewing data to better understand how to use media to more precisely drive foot traffic to specific locations of its retail brand clients. “Smart TV viewing data allows USIM to better target consumers based on preferred TV channels and specific programming genres and even the devices being used which makes it possible for the agency to buy against the shows that index the highest among our retail clients’ active customers and prospects,” said Rob Jayson, EVP of Insights & Analytics for USIM.

USIM developed a platform around location-based data enabling it to target active and/or prospective retail customers, and began refining the method to include TV audience targeting data, incorporating ACR viewing data from Inscape against its custom trading zones to index TV shows, outlets and OTT device platforms based on customer location and how they move through the data to and from retail locations. 

“USIM is using Inscape’s viewing data in a rather unique way for its retail, dining, entertainment and education clients,” said Scott Turner, Director, Business Development & Agency Partnerships at Inscape. “The agency realized that for retail, digital-only programs were simply not enough. Leveraging ACR data, USIM is able to target consumers based on where they are coming from, the types of programming they are viewing and then optimize spending in a given market, making TV media buys more efficient and affordable for retail clients.”

Related Stories

Cynopsis 01/17/25: Fox is LIV-ing it up

Fox is LIV-ing it up

Friday January 17, 2025 Cynopsis will not publish on Monday, Martin Luther King Jr Day.    IN THE NEWS Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. […]

Cynopsis 01/16/25: NewsNation shuffles lineup

Thursday January 16, 2025    IN THE NEWS TikTok’s US employees don’t need to panic (yet) about the law that calls for the Chinese-owned video app to be banned due to security concerns. “Your employment, pay and benefits are secure, and our offices will remain open, even if this situation hasn’t been resolved before the […]

01/15/25: Cynopsis Jobs

jobs4

Wednesday January 15, 2025 While the degree of employee engagement predicts outcomes like quality of work and profitability, US employee engagement dipped to a 10-year low in 2024, according to Gallup’s annual update. Gallup research attributes the decline to broken management practices; challenges from hybrid and remote work transitions; rapid organizational change; and new expectations. […]

Cynopsis 01/15/25: History debuts a shocking show

History has a shocking show

Wednesday January 15, 2025    IN THE NEWS Four days after the demise of Venu Sports, DirecTV launched a skinny bundle of 40 sports and broadcast channels, MySports, priced at $69.99 per month. DirecTV has distribution agreements with media companies including Disney, Fox Corp., Warner Bros. Discovery and NBCUniversal, as well as networks from the […]

CynCity

Cynsiders