Cynopsis

01/03/08

Good Morning.  It’s Thursday, January 3, 2008, and this is your first early morning briefing.

FOX revamped its winter/spring premiere and finale schedule:
Feb 18: Prison Break season finale at 8p
March 3: Terminator: The Sarah Connor Chronicles two-hour season finale at 8p
March 10: New Amsterdam series premiere at 9p (previews on March 4 and March 6 at 9p)
March 14: The Return of Jezebel James series premiere at 830p (preview March 12 at 930p)
April 1: Hell’s Kitchen season premiere at 9p
April 7: New Amsterdam two-hour season finale at 8p
April 14: Canterbury’s Law series premiere at 9p
(updated 1st qtr 2008 primetime broadcast calendar available for download on the home page at www.cynopsis.com)

Tonight’s Premiere:
NBC: Celebrity Apprentice at 9p

Today in New York City if you see women wearing only bathrobes and waving bras it is a guerilla marketing campaign launched by Lifetime Television to promote its new reality series How to Look Good Naked hosted by Carson Kressley, debuting Friday at 9p. The March of the Robes stunt will have 160 women riding public transportation and marching through the streets handing out “Happy Nude Year” cards with a special audio greeting from Kressley and ending with a photo opportunity in Times Square. Since the temperature is near freezing today in NYC, let’s hope those robes are warm! Lifetime will premiere two other reality series this Friday, Matched in Manhattan at 930p and Top This Party at 10p. Previews and video extras of all three new shows are available now via videos.lifetimetv.com in addition to other exclusive original digital content at myLifetime.com.

MTV renewed A Shot At Love With Tila Tequila for a second season with ten new episodes beginning this spring. MTV also made an overall production services deal with A Shot At Love’s production company 495 Productions and executive producer Sally Ann Salsano. The agreement includes developing, supervising, producing and consulting on MTV branded programming.

E! returns on January 7th with a second season of Chelsea Lately, airing at 1130p, starring Chelsea Handler. Season one premiered last July and thru its season increased its time period in key demos by 16%.

Dick Wolf’s Law & Order has a loyal following in the UK, so it only makes sense Wolf and NBC Universal are in talks with ITV and Kudos Films to develop a Law & Order: London series.  ITV has given the project a 13 episode order, representing the first format deal for the original L&O series.  The show will work off of scripts from the original series, reformatted for the local audience. 

Donald D. Perry will step down as President/CEO of Clear Channel Television, a post he has held since Jan. 2006. Craig Millar, SVP/Southern Region, will assume Don’s duties on an interim basis until a replacement is named.

Sonia Borris advanced to the new position of SVP/Marketing and Operations with Warner Bros. Worldwide Television Marketing. Sonia reports to Lisa Gregorian, EVP/Worldwide Marketing, Warner Bros. Television Group and will now be her second in command, managing the daily operations of the group. Sonia will also oversee the group’s marketing, promotions, product integration and client services teams in addition to business operations.

WWOR-TV, the MyNetworkTV affiliate in New York owned and operated by FOX Television Stations, promoted Steve Linden to Assistant News Director and Adrienne Paxton to Executive Producer of the of My9 News at 10p.

William Funk moved up to SVP/Sports Sponsorships and Sales at Turner Sports where he is charged with increasing the number of sales partners and new marketing platforms across all Turner Sports programming on both TNT and TBS. William will also supervise the integration of online and television media into all the network’s sports properties and he will work with TNT and TBS marketing, programming and production and the sports leagues to develop media partnerships with advertisers and branded content for distribution for linear networks and digital products among other duties. William reports to Trish Frohman, EVP/ Turner Sports Sales.

Disney-ABC Domestic Television (DADT) upgraded Curtis Pace to VP/Midwest Region Sales and Shelby Mason to VP/Western Region Sales. Curtis, based in Chicago, will handle first-run, off-net and theatrical sales for broadcast syndication in the Midwest region, reporting to David McLeod, SVP/GM Midwest. Shelby, located at the company’s Burbank headquarters, supervises programming sales for broadcast syndication in the Western region, while reporting to Rich Iazzetta, SVP/GM West.

Comcast Network Advertising Sales elevated Holly Miller to VP/Advertising Sales, Central Region, Comcast Networks. In her expanded role, Holly will manage the Central Region which includes Chicago, Minneapolis and Dallas/Houston and will supervise ad sales activities for Comcast’s national networks, E! Entertainment Television, The Style Network, G4 and VERSUS.

Following a two-month medical leave of absence, Mike Kincaid returns to the duopoly KCBS-TV and KCAL-TV in Los Angeles as SVP/Sales, effective immediately.

Gary Bembridge was named VP/National Advertising Sales for the CBS Television Stations Digital Media Group. Gary will develop and implement national ad sales strategies for the web sites and other digital media properties of the 29 local television stations owned by CBS. He will also work with the television station group’s National Spot Sales force. He reports to Aaron Radin, SVP/Sales and Business Development. 

Today in Cynopsis Kids 

• Ofcom bans junk food ads for viewers under 16-years
• BBC goes in search of actors to play Oliver
• Rickey Sprocket bows on Nicktoons Network

Today in Cynopsis International

• Nat Geo Wild wild on Hong Kong Cable Television
• Russia’s RTR Planeta TV channel blocked in Azerbaijan
• Rohit D’Silva as new GM of Fox International Channels Middle East

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

• Netflix partners with LG Electronics to bring Internet video to HDTVs
• CinemaNow integrates with Macrovision to enable integrations across multiple devices
• TLC brings Miss America voting to the online masses

Monday – A18-49 Analysis:  ABC won the last night of the year Monday with 2.4/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC led a full clean sweep of the night starting with its Shrek 2 movie repeat at 8p with 1.9/7 and at 9p with 2.2/8. ABC’s annual New Year’s Rockin’ Eve party then delivered a top 3.1/11 during 10p.

Live + Same Day Household Ratings: Monday, December 31, 2007 – time period averages. Source: Nielsen Media Research

ABC: 4.2/9          Movie: Shrek 2 [r] 4.0/8, Dick Clark’s Primetime New Year’s Rockin’ Eve 2008 4.8/10

CBS: 3.2/6        How I Met Your Mother [r] 2.5/5, The Big Bang Theory [r] 2.5/5, Two and a Half Men [r] 4.1/8, Two and a Half Men [r] 3.1/6, CSI: Miami [r] 3.6/7

NBC: 2.5/5        Saturday Night Live in the ‘90s: Pop Culture Nation [r] 2.5/5, Law & Order: SVU [r] 2.5/5

FOX: 2.3/5         Movie: Men in Black II [r] 2.3/5

UNIV: 1.1/2        Premios Juventud [7p start] 1.1/2, Feliz 2008! 1.1/2

CW: 0.8/2          Everybody Hates Chris [r] 1.0/2, Aliens in America [r] 0.8/2, Girlfriends [r] 0.7/1, The Game [r] 0.8/2

TELE: 0.4/1        Eternamente Selena 0.4/1, Concierto a Caballo: Antonio Aguilar 0.4/1, Fiesta de Ano Nuevo 0.3/1

A18-49: ABC 2.4/8, FOX 1.4/5, CBS 1.3/5, NBC 1.2/4, UNIV 1.0/3, CW 0.4/1, TELE 0.3/1

Tuesday – A18-49 Analysis:  FOX kicked off 2008 by winning Tuesday night at 4.9/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. During 8p, FOX won with the Sugar Bowl at 4.1/10, while The Biggest Loser 5 on NBC debuted in second place with 3.6/9 and ABC’s Just For Laughs returned with a 2.6/6 at 830p. FOX’s football coverage won again at 9p with 5.7/13 and the season premiere of ABC’s According to Jim posted a 1.7/4 at 9p. Then at 10p, NBC’s Law & Order: SVU came in first with 4.2/11.

Live + Same Day Household Ratings: Tuesday, January 1, 2008 time period averages. Source: Nielsen Media Research

FOX: 7.4/11         Sugar Bowl: Hawaii vs. Georgia 7.4/11

NBC: 6.7/11          The Biggest Loser 5 [p] 6.2/9, Law & Order: SVU 7.8/13

CBS: 5.5/9            NCIS [r] 7.4/11, The Unit [r] 4.8/7, 48 Hours Mystery 4.3/7

ABC: 4.0/6             Rose Bowl 6.8/10, Just For Laughs [p] 4.6/7, According to Jim [p] 3.3/5, According to Jim 3.0/5, Boston Legal [r] 3.2/5

UNIV: 1.1/2          Latin Grammy Awards 1.1/2

CW: 1.0/2            Crowned [r] 1.0/2, One Tree Hill [r] 1.0/2

TELE: 0.9/1          Movie: El Barrendero 0.8/1, Movie: El Patrullero 777 0.9/1

A18-49: FOX 4.9/11, NBC 4.3/10, ABC 2.2/5, CBS 1.9/4, TELE 0.9/2, UNIV 0.8/2, CW 0.5/1

A CYNOPSIS MESSAGE FROM CABLEU

This day in History:  1951 Dragnet debuted on NBC-TV

Answer to Yesterday’s Trivia Question: What is Rachael Ray’s beloved pooch’s name?  ISABOO    Kudos to:  Gerry Bixenspan-TV Marketing/NY; Mary Moonen-WFSB & WSHM/Rocky Hill, CT; Phyllis Toss–MAXUS/NY; Natalie Blanchard-Discovery Communications, LLC/Silver Spring, MD; Nick Riley-NCC/Dallas; Nancy Thurman-Fox 10-TV/Pensacola, FL; Sally SlussCharter Media/St. Louis, MO; Meagan Vaughn-Ivie & Associates, Inc./Flower Mound, TX; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA; Tammi Denbow-Fox/LA; Arika Spector-Sky Networks/West Hollywood; Pat Holguin-Telemundo/Burbank

Today’s Trivia Question: In the final season of the popular TV series Ally Mc Beal, who played the character Victor Morrison? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
01.03.08

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JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/10)

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JOB OPENING: GENERAL SALES MANAGER/KSBI TV/DT-OKC: Must be a highly skilled leader/proven record of revenue success & sales strategies. 10+ yrs exp req’d. BA pref’d. Tremendous opportunities. Send res to:
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JOB OPENING: LICENSING ASST/COORDINATOR/LA: Coordinate travel, meetings, calls; exp with ACT, Excel, Power Point; Req’s: smart, hard working, good at multi-tasking; 25 – 30K; cover letter and resume to
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JOB OPENING: AD SALES MKT SPLST/AETN, NY: Manage prod of mrktg projects in support of AETN Ad Sales. 2yrs media exp. Pln’g or buyer a plus. Str writing & familiarity w/graphic design. Apply: www.aetn.com/careers.html (1/10)

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JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to:
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JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ disneycareers.com Req #135114 (1/9)

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JOB OPENING: DIGITAL PROD/NY: Content Mng web pages, generate, write, rewrite, edit & prod breaking news & feature stories. Editorial BG, Web skills & 5+ yrs major news exp req’d. Long odd hrs req’d. disneycareers.com , Req #135122 (1/9)

JOB OPENING: REPORT/PRODUCER /NY: Report, write, and edit breaking news stories. Cover news, dvlp contacts, generate story ideas & produce stories. Req’s 3+ yrs major news exp.  Apply @ disneycareers.com Req #135113 (1/9)

JOB OPENING: HOME PAGE PRODUCER/NY: Mng home page autonomously. Write headlines. Generate story ideas, mng content across site. Req’s 3+ yrs major news exp, exc news judgment & on-line exp.  Apply @ disneycareers.com  Req #135322 (1/9)

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at www.mtvncareers.com (1/8)

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JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind.  turnerjobs.com #90643BR (1/8)

JOB OPENING: WARDROBE STYLIST/NY: Create/maintain wardrobe for 2 hosts for wkly show & lrg TV ntwrk. 2 wks to purchase wardrobe & work on set 1 day and/or night a wk to dress hosts for shoot. res/rate to:
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JOB OPENING: PROP MASTER/NYC: 8 Saturdays, (every 6 weeks) to work with promos of products for TV show. Experience in commercials & ability to create steam, flames, etc… Purchase props.  Res/Rate to:
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JOB OPENING: ACCOUNT EXECUTIVE ONLINE SALES/ESPN/NYC: Need 3+ yrs online Ad sales exp.  Send resume to
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JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/2-3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail:
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WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail 
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WHAT’S ON TONIGHT – Thursday, January 3, 2008

ABC: Ugly Betty [r], Grey’s Anatomy [r], Desperate Housewives [r]
CBS: Without a Trace [r], CSI [r], Without a Trace [r]
CW: Smallville [r], Supernatural [r]
FOX: Fed Ex Orange Bowl 2008: Kansas vs. Virginia Tech
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Game of the Week
MNT: My Thursday Night Movie: Gone in 60 Seconds
NBC: Deal or No Deal, Celebrity Apprentice [p ]
PBS: This Old House Hour, Antiques Roadshow [r], Oprah’s Roots: An African American Lives Special [r]
TELE: Madre Luna, Victoria, Pecados Ajenos
UNIV: Amar sin Limites, Pasion, Ver para Creer

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