By Charlene Weisler eMarketer reports that in 2019, digital ad spending will not only grow a healthy +17.6% to $333.25 billion overall, it will also for the first time, represent over 50% of the total global ad spend. Interestingly, this digital pre-eminence comes at a time when total media and digital ad spending growth rates […]
CynCity
Cynsiders
Art + Science = Brand Love
The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former...Should Your FAST Channel Be Closed Captioned?
By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac...All TOGETHXR Now
By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on...
𝕏
Top industry leaders are headed to CTV Connect 3/12-13—are you?
Join @ADT, @Uber, @Colgate-Palmolive, @FoxBusiness, Initiative, @Macys, @PBS, @PublicisGroupe, @Sling TV, @Microsoft, @progressive & others.
Prices increase on 2/15 - get your ticket now! https://www.cynopsis.com/events/ctv-connect-2025/