While 3 out of 4 marketers believe automation and AI will affect branding, they’re divided about whether it will help or do harm in the long run, according to the “2020 State of Branding” report from Bynder. Fifty-six percent of respondents believe AI capabilities will negatively impact their branding efforts in 2020, either by diminishing […]
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Adjusting Priorities in Advertising
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Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO...
