Syfy’s getting a makeover. A new logo, typeface and look across linear, digital, social and experiential platforms debuts June 19, ahead of the net’s 25th anniversary this September. “This is a wholesale change, top to bottom, of the way we express ourselves,” said Alexandra Shapiro, EVP, marketing and digital, entertainment networks for NBCUniversal Cable Entertainment. “Our new branding is designed for the digital age and tailored to the consumption patterns of our audience.”
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The Tonys go digital
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
