Plenty of drama at the NFL Draft helped propel both ESPN and NFL Network to new records. ESPN’s presentation of the 2014 NFL Draft, spanning May 8-10, ranked as the network’s highest-rated NFL Draft telecast since 1993, according to Nielsen fast nationals. With over 15 hours of coverage on ESPN and ESPN2, the event drew a 2.7 US rating, for a 31% gain over last year. Meanwhile, average viewership hit 4,121,000 viewers for a 36% rise over 2013. Thursday’s first round averaged 9,943,000 viewers for the network with a 6.1 US rating based on fast nationals, making it the most-viewed NFL Draft telecast in ESPN’s 35 years of presenting the event.
NFL Media saw its own all-time highs for the first round of the draft, with NFL Network’s coverage averaging a 1.46 household score with 2.4 million viewers – both records for the network. Compared to 2013, NFL Network experienced a 54% spike in average rating and a 60%increase in average viewers.