Discovery adds adventurer Louis Cole

Discovery Digital Networks nabbed YouTube adventurer Louis Cole to take its users on exploits of all sorts, it was announced at Discovery’s NewFront yesterday. Cole’s FunforLouis content will join Discovery’s Seeker Network and later this year the brand will launch Flying the Globe with the man who has 1.3 million YouTube subscribers as he travels via small aircraft to 22 cities around the world. Discovery also introduced new platform TLCme, described as “an extensive online destination featuring real-life stories full of heart, laughter and inspiration.” Content will come from a variety of contributors, including Stacy London, the host of Discovery-owned TLC’s Love, Lust or Run.

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