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Cynopsis Sports 12/31/24: NBA’s Slam Dunk
Tuesday December 31, 2024 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. NETFLIX’S NEXT SPORTS MOVE Netflix is just getting warmed up when it comes to its live sports strategy. The streamer is coming off hosting the Jake Paul vs Mike Tyson boxing match, two NFL Christmas Day games […]
2025 Predictions: What Next?
Monday December 30, 2024 What trends, challenges and opportunities lie ahead in 2025? Experts offer insights on navigating a dynamic environment. Think fast. Generative AI is poised to significantly impact the advertising industry in 2025 and beyond. Our recent 5 Factors for 2025, which gathered insights from industry leaders, revealed mixed opinions on AI. Some […]
Premion: Streaming TV Trends & Outlook
A CYNOPSIS MESSAGE FROM PREMION Monday December 23, 2024 Winning CTV Strategies in a Shifting Advertising Marketplace 2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever before. As we close out the year, we caught up with […]
Cynopsis 12/20/24: HBO renews “Dune: Prophecy”
Friday December 20, 2024 IN THE NEWS “Dune: Prophecy” will return to HBO for a second season; the season one finale airs on Sunday. The series, which stars Emily Waston, Travis Fimmel, Josh Heuston and Olivia Williams, is a prequel to the Denis Villneuve-directed “Dune” movies starring Timothée Chalamet and Zendaya. Fox News anchor […]
Cynopsis 12/19/24: Paramount+ renews “Mayor of Kingstown” for season four
Thursday December 19, 2024 IN THE NEWS Paramount+ has renewed “Mayor of Kingstown,” starring Jeremy Renner, for a fourth season. The series, co-created by Taylor Sheridan and Hugh Dillon and produced by MTV Entertainment Studios, 101 Studios and Bosque Ranch Productions, reached 8.8M global households during its season three run, making it the #1 […]
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Drew Lachey Brings it Home in “Date My House”
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Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St....
