Cynopsis: Kids!

7/07/08

Good morning. It’s Monday, July 7, 2008, and this is your first early morning Kids briefing.

CITV (UK) has commissioned Bookaboo! (13×10), a new multiplatform mixed live-action/animated preschool series about a drumming ‘rock puppy’, who just can’t seem to perform his drum solo unless he’s a story has been read to him.  Bookaboo! Will be produced by Happy Films and will feature celebrity guests who will help out by reading stories to the puppy so he can go on.  ITV’s commission supports the UK’s National Year of Reading 2008 effort to promote kid and adult literacy.  The series will be supported by an online Bookaboo Book Club, as well as live events and in-store promotions.

MORE KIDS STUFF

EM.Entertainment and Munich-based Your Family Entertainment (f/k/a RTV Family Entertainment), will jointly agreed to end their four-year old distribution pact as of September 30, 2008.  Moving forward the kid-targeted programming included under the previous deal will be distributed on a non-exclusive basis by both EM.Entertainment and Your Family Entertainment until the agreement expires on September 30.

The new reality series High School Musical: Get in the Picture premieres on ABC, Sunday, July 20 at 8-9p, with the top performers moving on to the semifinals that airs the following night.  Hosted by Nick Lachey, along with a panel of talent scouts, the series will feature folks competing for a chance to star in a music video that will air at the end of Disney’s High School Musical 3: Senior Year that will be released October 24, 2008.  Additionally, the winner will win a talent hold agreement with ABC and recording contract for two singles with Walt Disney Records, one of which will be a version of the song from the music video.  The series will air Sundays and Mondays, 8-9p, for three weeks, then continues Mondays at 8p through mid-September

Canada’s YTV is set to premiere the reality series The Next Star (12 episodes) on Friday, July 18 at 6p.  Hosted by Adamo Ruggiero (Degrassi: The Next Generation), the series features 12 kids, all under 15-years-old, going head-to-head to earn a recording contract with Universal Music Canada.  The Next Star series is produced by Toronto-based Tricon Films & Television in association with YTV.  In addition to panel of judges, including Suzie McNeil (INXS), Christopher Ward (songwriter) and Steve Cranwell (music marketing exec), folks at home will be called on to vote for their favorite performers via www.ytv.com and text message to help determine the winner.

Indie producer Kindle Entertainment will debut its new preschool puppet series, Big and Small (52×11), on CBeebies this fall 2008.  A co-production between Kindle Entertainment and 3J’s productions, Big and Small is produced in association with Treehouse (Canada).  With the goal of encouraging preschoolers to see things in different ways, the series follows the adventures of Big and Small, two best friends who are opposites, and features the puppets/puppetry from The Grogs workshop.  In the UK the series features the voices of noted personalities, actor/comedian, Lenny Henry and actress, Imelda Staunton.  While in Canada the series will feature the voice talent of The Grogs.

MARKETING/LICENSING

LucasArts and Sony Online Entertainment will celebrate the fifth anniversary of massively multiplayer games Star Wars Galaxies with the debut of the Star Wars Galaxies Trading Card Game.  The first release for the online trading card game, Champions of the Force, will be available to Star Wars Galaxies subscribers with valid, active, fully paid accounts later this summer.  Subscribers will be able to purchase booster packs and starter decks through Sony Online Entertainment’s Station Store at www.store.station.sony.com .  Additionally, LucasArts and Sony Online Entertainment are celebrating Star Wars Galaxies with several in-game events. The ESRB game rating is pending.

Fifi, the star of the preschool animated series Fifi and the Flowertots, will serve as an official ambassador for Australia’s Planet Ark’s National Tree Day (July 25) and School’s Tree Day (July 27), an Australian national tree-planting initiative.  Both Nick Jr and ABC Kids will run Fifi episodes this month, with Nick Jr also running a FIFI marathon featuring new episodes on National Tree Day.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 4-6, 2008:
Hancock (Sony/Columbia) PG-13                                                        Opening Weekend $107.3m
Wall-E (Buena Vista) G                                                                      $33.4m-2 wk total $128.1m
Get Smart (Warner Bros.) PG-13                                                        $11.1m-3 wk total $98.1m
Kung Fu Panda (Paramount (DreamWorks)) PG                                    $7.5m-5 wk total $193.4m
The Incredible Hulk (Universal) PG-13                                                 $4.9m-4 wk total $124.9m
Indiana Jones and the Kingdom of the Crystal Skull (Paramount) PG-13 $3.9m-7 wk total $306.6m
Kit Kittredge: An American Girl (Picturehouse) G                                  $3.6m-3 wk total $6.1m
You Don’t Mess with the Zohan (Sony / Columbia) PG-13                      $2.0m-5 wk total $94.8m
The Love Guru (Paramount) PG-13                                                      $1.7m-3 wk total $29.3m
Iron Man (Paramount) PG-13                                                              $1.5m-10 wk total $311.8m
Source: Box Office Mojo

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/23-6/29/2008 , 6a-6a:
K2-11                                          Total Delivery (000)
NICK: SpongeBob SquarePants (6/29; 11a)            2229
NICK: SpongeBob SquarePants (6/27; 2p)              2224
NICK: SpongeBob SquarePants (6/27; 1:30p)         2186
NICK: SpongeBob SquarePants (6/28; 11:30a)       2153
NICK: SpongeBob SquarePants (6/25; 2:30p)         2124
NICK: SpongeBob SquarePants (6/27; 12:30p)       2123
NICK: SpongeBob SquarePants (6/28; 12p)            2108
NICK: SpongeBob SquarePants (6/25; 1p)              2084
NICK: SpongeBob SquarePants (6/27; 1p)              2071
NICK: SpongeBob SquarePants (6/27; 2:30p)         2064
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/23-6/29/2008 , 6a-6a:
K6-11                                                Total Delivery (000)
DSNY*: Camp Rock (6/28; 8-9:45p)                            1647
DSNY*: Charlie & The Chocolate Factory (6/27; 8-10p) 1565
NICK:   iCarly 6/23; 4p)                                              1455
NICK:   SpongeBob SquarePants (6/29; 11a)                1413
NICK:   iCarly 6/23; 4:30p)                                         1377
DSNY*: Suite Life of Zack & Cody (6/25; 5:30p)           1310
DSNY*: Wizards of Waverly Place (6/26; 11:30a)          1309
DSNY*: Phineas and Ferb (6/26; 2:30p)                       1292
NICK:   iCarly 6/23; 3:30p)                                         1284
NICK:   Mighty B! (6/29; 10:30a)                                1259
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/23-6/29/2008 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Camp Rock (6/28; 8-9:45p)                            1694
DSNY*: Wizards of Waverly Place (6/29; 8:30p)           1284
DSNY*: Minutemen (6/24; 12-1:40p)                          1263
DSNY*: Suite Life of Zack & Cody (6/25; 5:30p)           1256
DSNY*: Charlie & The Chocolate Factory (6/27; 8-10p) 1212
DSNY*: Wizards of Waverly Place (6/24; 11:30a)         1180
NICK:   iCarly 6/23; 4p)                                              1170
DSNY*: Wizards of Waverly Place (6/25; 6p)                1145
DSNY*: Hannah Montana (6/24; 11a)                          1116
DSNY*: Wizards of Waverly Place (6/26; 11:30a)         1097
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/23-6/29/2008 , 6a-6a:
Teens 12-17                                Total Delivery (000)
BET:       BET Awards Show (6/24; 8-11:16p)         1176
DSNY*:   Camp Rock (6/28; 8-9:45p)                    1092
USA:       WWE (6/23; 10-11:08p)                           861
ADSM**: Family Guy (6/29; 11p)                            788
DSNY*:   Minutemen (6/24; 12-1:40p)                     782
DSNY*:   Suite Life of Zack & Cody (6/23; 2:30p)     732
ADSM**: Family Guy (6/26; 11:30p)                       721
ADSM**: Family Guy (6/29; 11:30p)                       714
ADSM**: Family Guy (6/23; 11:30p)                       704
ADSM**:  Family Guy (6/25; 11p)                           692
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, June 28, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
FOX (4Kids TV) 1.2/7 Avg. (8a-12n)
Viva Pinata 0.5/5; Viva Pinata 0.6/4; TMNT 1.0/6; TMNT 1.5/8; Sonic X 1.9/9; Dinosaur King 1.8/9; Kirby 1.7/8; Winx Club 0.8/4
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.7/3; That’s So Raven 1.0/5; That’s So Raven 1.1/6; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.1/6; Power Rangers Jungle Fury 0.5/3; Power Rangers Jungle Fury 0.4/2
CW (Kids’ WB!) 0.7/4 Avg. (7a-12p)
Will & DeWitt 0.1/2; Magi Nation 0.3/2; Tom and Jerry Tales 0.7/5; Tom and Jerry Tales 1.0/6; Chaotic 0.8/4; Spectacular Spider-Man 0.8/4; Spectacular spider-Man 1.1/5;Teenage mutant Ninja Turtles 1.0/5; Yu-Gi-Oh! GX 0.7/3; The Batman 0.8/4
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Care Bears 0.4/2; Strawberry Shortcake 0.7/2; Cake 0.4/2; Sushi Pack 0.3/1; Dino Squad 0.2/1; Horseland 0.3/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)

Veggie Tales 0.2/1; Jane and the Dragon 0.4/2; Jacob Two Two 0.1/1; Dragon 0.1/1; My Friend Rabbit 0.2/1; 321 Penguins/Larryboy Adventures 0.2/1

Final K6-11 Ratings for Saturday, June 28, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/21 Avg. (7a-1p)
Jimmy Neutron 1.5/21; Jimmy Neutron 1.8/20; Fairly OddParents 2.3/19; Fairly OddParents 3.1/21; SpongeBob SquarePants 3.6/21; SpongeBob SquarePants 3.9/20; Back at the Barnyard 3.2/16; Mighty B! 4.0/20; SpongeBob SquarePants 4.1/20; SpongeBob SquarePants 4.9/25; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants 4.5/23
CARTOON NETWORK 1.8/11 Avg. (7a-1p)
George of the Jungle 1.4/16; Flapjack 1.7/14; Chowder 1.9/13; Blue Dragon 1.6/9; Pokemon: Diamond and Pearl  Battle Dimension 2.2/11; Ben 10: Alien Force 2.5/12; Transformers: Animated 2.1/10; Bakugan 2.0/10; Robotboy 1.8/9; Ben 10: Alien Force 1.5/8; Ben 10: Alien Force 1.8/9
DISNEY CHANNEL 2.0/12 Avg. (7a-1p)
The Wiggles 1.4/19; Johnny and the Sprites 1.2/14; Bunnytown 1.3/11; My Friends Tigger & Pooh 2.0/12; Mickey Mouse Clubhouse 2.0/12; Mickey Mouse Clubhouse 1.9/9; Handy Manny 2.0/10; Little Einsteins 1.6/8; Higglytown Heroes 1.8/9; Charlie and Lola 1.7/9; Charlie & The Chocolate Factory (120 minutes) 4.7/24
TOON DISNEY (Jetix) 0.4/2 Avg. (7a-1p)
Legend of the Dragon 0.2/2; The Incredible Hulk 0.3/4; Monster Buster Club 0.4/3; Power Rangers Jungle Fury 0.5/4; The Country Bears (120 minutes) 0.6/3; Talespin 0.1/1; Talespin 0.2/1; Talespin 0.2/1; Talespin 0.2/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 2, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1187; K6-11 668; TWEENS 9-14 478
DISNEY CHANNEL:     K2-11 1073; K6-11 802; TWEENS 9-14 731
CARTOON NETWORK: K2-11   759; K6-11 512; TWEENS 9-14 371
TOON DISNEY:           K2-11   185; K6-11 100; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On what animated series could you find characters Hundley, Gnocchi, Mr. Glass and Chef Pisghetti?  CURIOUS GEORGE   Kudos to: Darrity Furman-WGBH/Boston; Angela Tiffin-Council of Better Business Bureaus/NY; Rich Thomas-Disney Press/NY; Katrina Cicala-Prairie Home Productions/Saint Paul, MN; Steve Clune-Disney Channel/Burbank; Stephanie Watsa-Canwest Broadcasting/Toronto

Today’s Trivia Question: On what show would you find Perry the Platypus and his nemesis Dr. Heinz Doofenshmirtz? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
07.07.08

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