A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL

Cynopsis: DIGITAL

10/26/07

Good Morning, it’s Friday, October 26, 2007 and this is your first early morning digital briefing. 

Warner Music Group may follow Universal’s lead and switch to a month-to-month contract with Apple when its current deal expires at year-end, according to The Washington Post. Warner is reportedly in talks with Sony and Universal to launch a subscription music service of its own that would compete directly with iTunes. The potential loss of another major record label, following Apple’s highly publicized break-up with NBC Universal, could bode poorly for future iPod sales.
 

 
On demand programming service MOJO launched a web-savvy marketing campaign around the tagline “What’s Your Mojo,” featuring widgets users can download to their desktops that complement the channel’s original programming. After Hours with Daniel fans can download recipes; travelers following Dr. Danger’s recommendations can book flights on the widgets trip finder, and music fans can stream tracks of artists featured on London Live.
 
The Weather Channel debuted their site this morning geared to kids. Weatherchannelkids.com features fun educational activities, video clips, polls, games and, of course, forecasts so that kids can help dress themselves in the morning. 
 
FremantleMedia Enterprises launched a new web companion to The Price Is Right to go with the show’s new host, Drew Carey. PriceIsRight.com, powered by DAVE Networks’ plug and play S.O.C.I.A.L. platform, features lots of popular web 2.0 goodies including fan profiles, video ratings, interactive games and other social networking tools.
 
Animal Planet‘s PetFinder.com initiated a call center service to help victims of California’s wildfires find temporary homes for their pets. Log on to the website or call 866.654-4732 for more info.
 
Cartoon Network New Media says its Ben 10-themed game “Savage Pursuit” grabbed a record-breaking 4.18 million game plays in its debut week on CartoonNetwork.com, making it the #1 casual game launch ever on the site.
 
WWE.com began streaming weekly WWE Extreme Champion Wrestling broadcasts free of charge. New episodes, which air on Tuesday nights on SCI FI Channel, can be streamed each week from Wednesday afternoon through the following Monday.
 
WCSN partnered with the International Ski Federation and the U.S. Ski and Snowboard Association to deliver coverage of the 2007-2008 FIS World Cup Season on WCSN.com and WCSN TV. Alpine events start Oct. 27.
 

The Granddaddy of social networks Friendster followed in Facebook’s footsteps launching an open source developer platform. Widgets developed for the site, available for users from Nov. 30, will not be tied exclusively to the site meaning apps developed for other platforms can be integrated to Friendster.
 
Create-your-own video channel provider ChannelMe.TV introduced a revenue sharing arrangement similar to Revver’s. Video producers can select three different forms of ads that will be displayed on their .tv pages, revenue from which will be split with the site.

 
Vonage and Verizon settled their patent dispute clearing the way for the Voice-Over-IP provider to go back to aggressively marketing its product. Vonage is the leader in the space with 2.45 million subscribers.
 
Many tech giants reported their quarterly earnings yesterday:

• Microsoft‘s profit rose 23% and revenue jumped 27% y/y on strong sales of Vista and Halo 3
• Nintendo‘s net profit more than doubled during its fiscal first half, thanks to the runaway hit Wii gaming platform which has sold 13.2 million units worldwide to date
• Sony‘s net profit rebounded on strong electronics sales despite losses in its game division. Only 5.6 million PlayStation 3 consoles have sold worldwide so far
• Comcast reported an 11% increase in revenue, but investors saw the glass half empty as the MSO said it lost 65,000 basic subs during the quarter, suggesting Verizon’s FiOS is having an impact in several markets

 
Comcast also said it selected Motorola to supply switched digital video technology, a system the company is testing in Denver and New Jersey to free up additional bandwidth.
 
Starz Entertainment improved its online Vongo video platform’s ability to link to the TV, adding support of five new portal media devices including gear from Archos and Creative Zen. Vongo also recently announced extenders for Microsoft’s Windows Media Center platform compatible with Windows PCs and the Xbox 360.
 
AT&T is still thinking about adding EchoStar to its portfolio of entertainment assets, consulting lawyers in Washington about how long a merger would take to win approval, according to The Wall Street Journal. Many are skeptical that Charlie Ergen would ever sell, even at the handsome price of $30 billion being bandied about.
 
CNET sold its online photo sharing site Webshots to American Greetings for $45 million, which sees it as an extension of its online greeting card business. Webshots competes with sites such as Flickr, Photobucket and Slide.
 

 
On Demand usage trended upward during the first half of 2007, according to Rentrak Corp.’s latest OnDemand Essentials report, with total orders increasing 44% to 1.44 billion compared to the same 6-month period in 2006. The report tracks Free On Demand (FOD), Subscription Video On Demand (SVOD) and Transactional On Demand (TOD) performance among nine US regions.
 

 
VH1 promoted three executives in its digital ranks:

• Tina Imm was upped to SVP and GM of VH1 Digital, responsible for overall strategy, creative direction, content development and production for all of VH1 Digital’s platforms. She will continue to report to Tom Calderone, EVP and GM of VH1
• Former Executive Producer Tony Carbone was promoted to VP/Digital Production and Programming, VH1 Digital
• Deb Kadetsky was upped from Director to VP/Digital Marketing, VH1 Digital.

 
Former Yahoo CMO Cammie Dunaway joined Nintendo as EVP/Sales and Marketing.
 

Comcast’s FEARnet, available both online and on demand, has its share of ghoulish goodies lined up for Halloween. “30 Days of Night: Blood Trails” is a slickly-produced prequel to the box office hit from Sam Raimi’s Ghost House Productions. (See if you can spot the Evil Dead homages). In “Route 666,” scream queen Danielle Harris visits a different haunted house across the nation each day in October. The site sets out to be a portal for fans of the horror genre; originals like Catacombs, produced by Saw creators Twisted Pictures, are really helping to raise its profile.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
10.26.07

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JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit www.rl.tv for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res: [email protected] (11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of BBC.com sales, minimize level of debt. Res: [email protected] (11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience. [email protected] (11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply [email protected] (11/2)

JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: JUNIOR PUBLICIST/PR/FOOD NETWORK (NY), work w/ PR team on projects such as writing press materials, campaigns, events & other press requests. Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com . (11/01)

JOB OPENING: COMMUNICATIONS PLANNER/(NY and LA): Entertainment, telecom, packaged goods, retail and pharmaceutical accts now hiring!  BA, 2+ yrs exp.
Send resume: [email protected]. (11/01)

JOB OPENING: BUYER, NATIONAL BROADCAST/Zenith  NY:  Well-known telecom and pharma accts!  BA, 2/3+ yrs exp.  Send resumes:  [email protected] (11/01)

JOB OPENING: SR BUYER, NATIONAL TV +RADIO/Optimedia NY: Pharma/retail accts. BA, 3+ yrs exp. www.optimedia-us.com Send resumes: [email protected] (11/01)

JOB OPENING: COMMUNICATION PLANNING SUPERVISOR/(NY): Pharmaceutical acct. BA, 5+ yrs exp. Send resume: [email protected]   www.optimedia-us.com (11/01)

JOB OPENING: ASSOCIATE DIRECTOR/Optimedia: Strategic Insights -10+ yrs media research exp, including primary.  Work on all clients, new biz, etc. www.optimedia-us.com . Resumes to: [email protected] (11/01)

JOB OPENING: SR COMMUNICATIONS PLANNER/SEATTLE:  Resumes to: [email protected] (11/01)

JOB OPENING: DIR OF ENGR, NEW MEDIA INCUBATOR/Menlo Park,CA: seeking exp, entrp devlpr &leader to oversee techn dev &ops. Solid skills in JSP/Servlets/HTML. Exp w/XML/JavaScript/CSS &Linux envir.send res to: [email protected] (11/01)

JOB OPENING: JAVA ENGINEER, NEW MEDIA INCUBATOR/Menlo Park,CA: design & code key features for new apps. Strong Java skills & exp. JSP/Servlets/HTML. XML/AJAX/JavaScript/CSS & Linux envirn a plus. Send res to:  [email protected] (11/01)

JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume:  [email protected] (11/1)

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( www.mtvncareers.com) (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply www.eentertainment.com (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to www.scrippsnetworks.com (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at www.mtvncareers.com (10/31)

JOB OPENING:  SR EDITOR/About.com: Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: http://jobs.about.com/#ct5 (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/31)

JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email: [email protected] re: 85843BR_UCTC. (10/30)

JOB OPENING: ASSOC PROJ. MGR./WBTV GRP/CA: Manages T-Works projects. Strong communicator, problem solver & unders web develop & production. Prior project exp.  start to finish. Email: [email protected] re: 85901BR_UCTC (10/30)

JOB OPENING: DIR, HR/LIFETIME/LA:  Handle HR Functions. Recruitment, employee relations, performance mgmt, HR process & procedures. Recruiter and/or Generalist exp a +. PC proficient; HRIS systems. Apply: [email protected] (10/30)

JOB OPENING: BROADCAST TV BUYER: Negotiate and buy Network,Cable,& Spot TV. Good negotiation and strong media relations skills required. 2-3yrs exp in TV planning and buying. Send [email protected] (10/30)

JOB OPENING: SR. DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/30)

JOB OPENING: DIGITAL ENTMT AD SALES EXEC/Last.fm/NY: 2+yrs ad sales in dig entmt space. Solid track record in prospecting new bus, calling on ad agencies &closing bus. Fluent in web 2.0. Email resume to [email protected]  (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/SJ or LA in CA or IL (tivo732): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXM9Vfwx&s=Cynopsis for job description.  (10/30)

JOB OPENING: MARKETING MGR (Consultant)/Culver City, CA: Responsible for the creation of marketing tools to support Sony Pictures TV Intl product worldwide. Network/Digital/Mobile marketing exp. Apply: [email protected]   (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=oXM9Vfwx&s=Cynopsis for job description (10/27)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. www.nbcunicareers.com #711105 (10/27)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (10/27)

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to: [email protected] (10/26)

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to:  [email protected] (10/27)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&[email protected] (10/27)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: ENTERTAINMENT MARKETING/PROMOTIONS CONSULTANT (FORMER INDUSTRY EXEC ) with 20-yr successful track record in film, television and print. Available for project work. Based in NYC. Will travel. Contact: [email protected] (11/2)

SITUATION WANTED: Chartered engineer 7yrs exp conceiving/designing/engineering products: (homewares, appliances, industrial) and researching/developing new technologies. Extensive CAD experience. tshirted- [email protected] (10/30)

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