Cynopsis: Sports
03.29.13

Good morning. It’s Friday, March 29, 2013, and this is your first early morning Sports briefing. 

ESPN and the Women’s National Basketball Association are extending their relationship, inking a new deal that adds six years to the contract and runs through the 2022 season. The new agreement will bring ESPN’s relationship with the WNBA to 26 years with games set to be carried on ABC, ESPN, ESPN2 and WatchESPN. The network’s 2013 WNBA schedule opens with a brand-new ESPN2 Memorial Day doubleheader on Monday, May 27, featuring Washington/Tulsa at 3p, followed by Chicago/Phoenix at 5p. Up to 30 games will be aired annually on ESPN networks, including exclusive coverage of the WNBA Conference Finals, WNBA Finals, WNBA Draft and WNBA All-Star Game. In addition, espnW.com will offer exclusive on-line content.

A CYNOPSIS MESSAGE

On the Air

FOX Soccer’s days appear to be numbered. FOX’s announcement yesterday that it would create a new youth-oriented network in FXX, seemingly spells an end to the sports platform. The new network will launch September 2, taking over FOX Soccer’s carriage agreements on the dial with current sports programming rights shifting over to the upcoming FOX Sports 1 channel, according to multiple reports.

This week’s Wednesday Night Rivalry game on NBC Sports Network pitting the Canadiens and Bruins posted a 0.48 household rating and 773,000 viewers for the channel, according to Nielsen. That marks the sixth-most watched regular-season game ever in network history, rising 133% compared to last year’s full season average on NBC Sports Network. In Boston, the game drew an 8.51 household rating, making it the second-highest rated regular-season Bruins game ever on NBC Sports Network, behind only the Mar. 3 game against the Canadiens.

ESPN’s new Sunday Night Baseball team-consisting of Dan Shulman, John Kruk and Orel Hershiser with reporter Buster Olney-is set to debut on MLB Opening Night on Sunday night at 8p with a Rangers/Astros matchup. Immediately following the game, the crew will immediately travel to Los Angeles to call their second game in less than 24 hours when the Dodgers host the Giants on Monday at 4p. Meanwhile the channel’s new Monday Night Baseball boost will see Dave O’Brien, Rick Sutcliff and Aaron Boone and reporter Tim Kurkjian will make their own debut on April 1 with the Red Sox/Yankees set for 1p.

With the Kentucky Derby only a month away, NBC Sports’ coverage of the Road to the Kentucky Derby, starts with the Florida Derby from Gulfstream Park in Hallandale, Fla., and the Louisiana Derby from Fair Grounds Race Course & Slots in New Orleans, La., this Saturday at 6p on NBC Sports Network. Laffit Pincay III hosts the channel’s coverage this Saturday from Gulfstream Park.

Meanwhile, HRTV will also be on hand at both races on Saturday, with network tandem of Richard Migliore and Zoe Cadman trackside in South Florida, offering analysis and insights for the track’s headline event, while HRTV’s Peter Lurie and Daily Racing Form’s national correspondent Jay Privman will be in New Orleans. HRTV will also offer live coverage of the annual Dubai World Cup night, featuring the $10 million Dubai World Cup, from Meydan Racecourse in the United Arab Emirates, on Saturday. On Sunday, the channel will debut part one of its documentary series Inside Information with a look at the rivalry between Sunday Silence and Easy Goer starting at 8:30p.

Golf Channel series Feherty welcomes famed coach Bobby Knight as a guest on Monday at 10p. The interview will feature the host receiving a lesson from Knight on the proper technique on how to throw a chair, as well as a look at Knight’s coaching philosophy.

WWE announced that Extra host Maria Menounos will induct wrestler Bob Backlund into the WWE Hall of Fame next week when the ceremony takes place at Madison Square Garden on Saturday, April 6, 2013 as part of WrestleMania Week. Menounos met Backlund through partner Keven Undergaro, who as Head Writer of MTV’s Singled Out, cast Backlund to guest star. She then worked with Backlund on the comedy feature, In the Land of Merry Misfits, and the two have been close ever since. A one-hour Hall of Fame special will air on Tuesday, April 9 at 10p on USA Network.

FUEL TV will look to capitalize on last month’s record breaking viewership of UFC on FUEL TV 8, with UFC on FUEL TV 9: Gustafsson vs. Mousasi on Saturday April 6 at 2p from Sweden. The main event will be preceded by five matchups all televised on the channel. Announcers Mike Goldberg and Kenny Florian will call all bouts with host Jay Glazer, former UFC light heavyweight champion Rashad Evans and UFC middleweight Brian Stann offering analysis from FUEL TV’s Los Angeles studios. Prelims start earlier at 10:50a with FUEL TV and FOXSports.com webcasting the early bouts.

Media company Gravity Collection, Inc. announced that it is teaming with entertainment company Windowseat to produce a thirteen episode surfing series, called Chasing Giants. The series will look at the behind the scenes movements and events that make up the big wave surfing movement, following a team of the industry’s top athletes.

The Cleveland Browns announced that the team’s game-day radio broadcast rights have been awarded to three local stations. CBS Radio’s 92.3 The Fan (WKRK-FM) and ESPN’s 850 WKNR will broadcast all Browns games in 2013, while CBS Radio’s WNCX (98.5 FM) will carry live game action as well. In addition to games, 92.3 The Fan and 850 WKNR will host pre- and post-game programming that includes a four-hour pre-game show, a two-hour post-game show and a weekly coach’s show, according to local reports.

Lock in April 17 and join us when we honor Scott McCune, VP of Global Partnerships at the Coca-Cola Company with the Cynopsis Gem awarding our Brand of the Year at the Cynopsis: Sports Media Awards. The breakfast takes place at Yale Club in Manhattan. Click here for more info.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

Coke Zero has signed on to ESPN’s College Football GameDay Built by the Home Depot where the beverage will serve as the showcase brand within the series when it returns this Fall. Coke Zero’s sponsorship will include activations at each GameDay site, in addition to on air exposure, via ESPN’s digital properties and in ESPN The Magazine.

WWE announced a partnership with Sean “Diddy” Combs that will include a live performance at WrestleMania 29 on Sunday, April 7. As part of the deal, Combs will also co-host the Superstars for Sandy Relief party with WWE Chairman and CEO Vince McMahon as a part of the WrestleMania Week festivities and serve as an ambassador for WWE’s Be a STAR anti-bullying initiative.

Novo Nordisk signed on to serve as an official sponsor of The New Jersey Marathon, which will take place on May 5 at the Jersey Shore. The firm will sponsor the Novo Nordisk Health & Fitness Expo on May 3 and 4 and is designated as the Official Pharmaceutical Company of the event.

North American Sports Group and Anaconda Sports announced that The Rock brand will be the official ball for 2013 Hoop It Up 3×3 National Tournaments. In addition, NASG inked a deal with the Washington DC Gaylord Resort and Convention Center to serve as the host site for the first annual Global 3×3 Basketball Festival and Hoop It Up Championships that take place over Labor Day Weekend.

Digital Fields

PERFORM Group and American City Business Journals are partnering to create a new sports media venture in the US and Canadian markets, dubbed PERFORM Sporting News Limited. The new entity will operate under the umbrella Sporting News Media, to combine their management, sales, content, technology, editorial and media assets with a reach of over 33 million uniques per month.

The Main Event

MLB’s Opening Day with the Rangers/Astros on ESPN at 8p.

ON THIS DAY in 1982: Michael Jordan hits a shot with 15 seconds left to lift North Carolina over Georgetown for the NCAA Championship.

In The Know: While Gary Bettman will go down in history as the first Commissioner of the NHL, who was the first president? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: With what team did Tim McCarver end his MLB playing career? Answer: The Phillies. Kudos: Ben Sturner-Leverage Agency/NY; Denis Barry-CBS Television Station Sales/NY; Marc Nightingale-Lake 5 Media/NY; Kevin McIntyre-Leverage Agency/NY; Jerry A. Kapner-Kapner Group/Montclair; Joe Guarnieri-ESPN Remote Operations/Bristol; Synda Kollman-Charter Marketing Group/Boca Raton; Jerehmy White-BusyBuddy Books, Inc./Glen Rock; John Kukla-KDFW/Dallas; Jim Hall-True Media/Chicago; David Hauptman/Denver; Tom Moore-Kalt Productions/LA; Jack Simmons-Fox Sports/LA; Joe Pedri-KLAS/Las Vegas.

Later — Chris
Chris Pursell for Cynopsis | Sports
03.29.13

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