Five Questions with FOX News Media’s Jeff Collins

Jeff Collins
Executive Vice President of FOX News Media Ad Sales
FOX News Media
https://www.linkedin.com/in/jeff-collins-0770554/

 

What are three attributes that got you where you are now?

First, I have had some great mentors but also learned a lot from those I didn’t want to emulate. I try to lead by example, trust and empower those on my team. Lastly, I credit luck and being at the right place at the right time.

 

What advice would you give to someone who is looking to enter the market?

Too often we seek comfort and repetition in our careers but that can also lead to stagnation.  Embrace change and discomfort as it’s the quickest way to grow.

 

Pre-workday, what is your morning ritual?

My morning ritual has been the same for 30 years.  I start my day with a workout, eat a healthy breakfast then I read the trades. 

 

What about your job keeps you up at night?

I’m blessed to work with a great team who value and respect one another.  I sleep great.  

 

In an industry brimming with information, what isn’t talked about enough?

Data and measurement…just kidding.  The power of engaged fans at scale who value a brand.  It’s easy to reach consumers on transactional media that they scroll or surf through mindlessly.  When marketers reach audiences in highly engaged environments where they are fans of the content, results multiply astronomically. 

Related Stories

Cynopsis 04/01/25: Jason Momoa drama gets Apple TV+ debut date

Jason Momoa drama gets Apple TV+ debut date

Tuesday April 1, 2025    IN THE NEWS A bipartisan group of former FCC chairs and commissioners have filed comments objecting to the current FCC’s investigation into allegations of “news distortion” by CBS for a “60 Minutes” interview with Kamala Harris last fall. “By reopening this complaint, the Commission is signaling to broadcasters that it […]

03/31/25: Cynopsis Media Tech Update

nfl tech

Monday March 31, 2025 In a post on Friday, Elon Musk said his artificial intelligence company, xAI, has acquired X. “xAI and X’s futures are intertwined,” wrote Musk. “Today, we officially take the step to combine the data, models, compute, distribution and talent.” The deal values xAI at $80 billion, and X at $33 billion, […]

Cynopsis 03/31/25: Adult Swim renews “Common Side Effects”

Adult Swim renews "Common SIde Effects"

A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY’S LOCAL LIFTTM STUDY HOW LOCAL VIDEO CAMPAIGNS INCREASE CONSUMER ACTION Unlock the power of local: 71% of U.S. TV viewers EXPECT advertising to be localized 81% of Gen Z and younger millennials (ages 18-34) share this local expectation TV viewers are 4X more likely to trust brands with local […]

03/30/25: Cynopsis Jobs

clads2

Sunday March 30, 2025    FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]

CynCity

Cynsiders

Instagram