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| Wednesday August 21, 2024 |
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| Out of home advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, to $2.78 billion, based on figures released by the Out of Home Advertising Association of America. Digital OOH, which accounted for 34% of quarterly sales, increased 7.5% from a year ago. The Transit category generated the greatest growth versus 2Q23, increasing by 13.7%. Seven of the top 10 product industries increased in quarterly volume led by Automotive Dealers and Services (+17.8%), Retail (+14.8%), Local Services & Amusements (+10.1%), Insurance and Real Estate (+8.1%), Public Transportation, Hotels & Resorts (+4.4%), Schools, Camps, & Seminars (+2.1%), and Restaurants (+1.3%). On the political front, US House and Senate OOH campaign spending in the first half of 2024 has quadrupled from 2020 and is up 70% from 2022. “Our position as a highly relevant consumer medium is reflected across the board, but particularly in the political arena,” said Anna Bager, President and CEO, OAAA. “Political ad spend in OOH is at the highest levels ever because of our ability to deliver location-based targeting, and OOH’s resonance with younger and multicultural audiences.” |
 The impact DOOH has had on the presidential election is striking. “The growth of DOOH from 2020 to now has created an entirely new landscape for political advertisers this election cycle,” Lindsay Kramer, OUTFRONT Client Strategy and Solutions, tells Cynopsis. “As DOOH has expanded across the country, many of the friction points that have historically made OOH challenging for this category have been resolved – political advertisers are able to activate in key locations with timely and relevant copy, can be live in hours and run for just a few days where needed, are not beholden to production times and committing to a single message, and can buy through the programmatic channels they are already familiar with for other digital media. Additionally, the creative flexibility of DOOH allows advertisers to continually update their messaging to meet the speed of the news cycle and address various issues nationally or in select locations.” Kramer and Lani Ferro, OUTFRONT Media Government Affairs, outlined five trends that show how OOH is helping to create the moments that matter for candidates, issue groups and more.
· More advertisers are activating with timely and relevant pDOOH.
The explosion of programmatic digital out of home since 2020 created a new entry point for political advertisers. With its ease of activation and buying flexibility, we are seeing more advertisers overall as well as first-time OOH buyers, many of whom are strategically buying for shorter periods around events, rallies and in advance of key races and registration deadlines.
· DOOH’s creative flexibility lets advertisers keep pace with the news cycle.
The ability to change creative over the duration of a DOOH buy has been critical to breaking down a barrier to entry that has historically prevented many political advertisers from considering out of home. In today’s cycle, we are seeing savvy advertisers who not only understand the value of their placements and the locations they are in, but also the importance of capturing audiences by creating conversational moments with OOH. For example, we have one issue-based advertiser that has run over 80 pieces of creative copy in recent months across a handful of markets. Each time the new news breaks, this advertiser has new copy ready to connect its message to the most recent conversations in today’s news cycle.
· Political advertisers are discovering the power of social out of home
We often talk about how brands are using out of home as social content, sharing their messaging well beyond the billboard via their social channels. Political buyers are quickly picking up on the trend and taking it one step further. Some are using the OOH as content by posting photos of the OOH and either simply sharing their messaging and/or making a call for donations. We are even seeing smaller grassroots groups crowdfunding political billboards to get their messages to the public. If elections are won based on what people see and believe, out of home is a physical means of activation that seamlessly translates into the social and digital media ecosystems.
· Slower presidential spending has given local races and issue groups time to shine.
Despite a barely there presidential primary season with slow spending on both sides – even before the change in the Democratic nominee – the 2024 political OOH cycle was already pacing way ahead of 2020. We are seeing more advertisers entering OOH via new channels (i.e. programmatic), issue groups sharing messaging in support of their chosen candidates and more local and down-ballot races who showed up earlier during their primary races rather than waiting until the general election as in years past.
· While the buy cycle remains short, OOH is being considered earlier.
As with many media channels, political advertisers buy quickly as plans are constantly evolving due to changes in polls, news events and markets/states of focus. In previous cycles, out of home was to an extent a place to spend “leftover” dollars; in this cycle, strategic decision makers at big campaigns and agencies are inquiring about out of home availability earlier. While many campaigns still go live within days of contracting, OOH is clearly a more intentional part of the media strategy than it has been in previous years.
Taking a longer view, OOH is a $10.9 billion business and will reach $12 billion by 2028, according to the annual PwC Global Entertainment & Media report. The digital side of OOH will account for $4.7 billion of total OOH advertising this year, notes the report, and reach $5.9 billion by 2028. DOOH is expected to make up 48.9% of all OOH advertising by 2028.
You’ll get no argument from Vistar Media about the momentum of DOOH – the company announced growth in the first half of 2024 that includes a 77% year-over-year jump in campaign billings. “As agencies and brands lean in, campaigns across programmatic OOH are becoming more targeted, creative & eye-catching, and most importantly, are driving real results at both a brand and performance level,” said Lucy Markowitz, SVP, GM US Marketplace at Vistar Media. “Automation has now become table-stakes and clients are truly running more impactful campaigns that encourage future investment in the channel, fostering a whole new group of advocates across the media and advertising landscape.” |
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 Grocery TV has expanded its in-store retail media network into pharmacies, rolling out its digital pharmacy solution with a number of the retailers in its network including ShopRite Pharmacy. “For both retailers and brand advertisers, pharmacy represents a valuable touchpoint with customers, especially for healthcare, pharma, and fitness-focused products or services,” said Don Oelke, COO and co-founder at Grocery TV. “Many of the supermarkets in our network have pharmacies, so it was a natural next step to provide a tailored, in-store retail media experience for that part of the store.” Grocery TV’s content strategy for pharmacy includes their new health and wellness focused video channels, retailer messaging, and contextually relevant brand advertising. |
 The distribution of programmatic OOH spend by IAB advertiser category remained consistent from the second half of 2023 to the first half of 2024, according to the Place Exchange OOH Trends report. Health/Fitness, Personal Finance, Food/Drink, and Home/Garden remained the top four categories, collectively accounting for over 40% of spend in the first half of 2024. Other key takeaways include:
· Billboards remained the single largest asset category by spend, at 41%.
· Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at 13%, Transit at 9%, and Entertainment at 8%.
· Overall, the number of programmatic OOH screens increased by 17%, driven mainly by deployments at entertainment, retail, transit, and health locations.
· The average CPM across all programmatic OOH inventory was $7.16 in H1 2024, in line with the $7.24 average in H2 2023.
· Video continued to represent a material portion of programmatic OOH spending, comprising 43% of spend on video-enabled screens.
Programmatic OOH continues to transact predominantly via Private Marketplace (PMP) deals, representing 93% of H2 2023 spend, given the high levels of campaign flexibility, price transparency, and media quality offered to buyers. |
 Freeosk announced an integration with Place Exchange enabling marketers to activate messaging on Freeosk’s discovery kiosks. Initial in-store inventory will be available at ShopRite through the same demand-side platforms advertisers already use. “The demand for in-store retail media activation is surging as marketers push for incremental growth opportunities,” said Ari Buchalter, CEO of Place Exchange. “Brands want highly motivating, immersive experiences to make lasting impressions that promote trial and build CLV (customer lifetime value).” |
 Kevani is partnering with supply side platform VIOOH to enable advertisers to leverage VIOOH’s programmatic platform and Kevani’s inventory to create programmatic DOOH campaigns in Los Angeles. The partnership will kick off with StackAdapt, a programmatic advertising platform that specializes in delivering multi-channel campaigns. “At VIOOH, we are committed to growing our programmatic DOOH offering across the US and working with Kevani is an excellent step forward, especially for advertisers looking to invest on the West Coast,” said CEO Jean-Christophe Conti.
Several lottery billboards in Oregon designed to show the Powerball Jackpot were hacked, taken over by furry animation between August 12 and August 14. “This was a global issue for the vendor Daktronics, which operates the LED screens,” Oregon Lottery spokesperson Melanie Mesaros told KOIN 6 News. Daktronics was contacted about the issue and all of the billboards were restored on the night of August 14. Stated Daktronics, “We were made aware of a limited number of locations where unknown content had been displayed. This issue applies only to specific hardware devices that were accessible publicly on the Internet (not properly protected by firewalls or within a VPN network). The issue is not widespread. We addressed impacted customer accounts and continue to actively monitor those locations.” |
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 Cedara, the Carbon Intelligence Platform, launched an OOH measurement tool, the first to measure traditional and digital OOH using the recently released standards by the (recently folded) Global Alliance for Responsible Media, and Ad Net Zero. The new OOH measurement product further extends Cedara’s support to additional media channels, enabling end-to-end tracking and reduction of emissions generated from marketing investments in compliance with industry standards. |
| GOING GLOBAL
oOh!media has added 12 shopping centers across Australia to its retail media portfolio and acquired Blue Tongue Outdoor, for 23 more retail centers in Adelaide. “Our investment in adding these retail centers reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase,” said Robbie Dery, Chief Commercial Operating officer. “Fully digitizing our retail network and leveraging advanced digital capabilities and data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.” |
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DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE
MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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