Amobee Selected by Univision as Linear Television Optimization Platform of Record

Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of granular audience targeting and campaign measurement as digital, allowing advertisers to better understand their audience reach across multiple networks. The Amobee platform sets the foundation to support Univision across linear, digital and social channels and enables the multi-platform media company to efficiently and effectively work with an increasingly diverse group of advertisers looking for innovative solutions as consumers rapidly evolve how they engage with content.

“Bringing data to the top of the marketing funnel provides better targeting and addressability to television investments, with overall television advertising spending slated to surpass $200 billion by 2020,” said Kim Perell, CEO of Amobee. “With this next-generation solution, Univision is helping advertisers better reach consumers across an increasingly fragmented media landscape by applying the power of programmatic advertising to linear television.”

“We know our audience better than any media company knows its audience and, as a result, we have a tremendous opportunity to support marketers every step of the way to finding growth,” said Steve Mandala, President of Advertising Sales and Marketing at Univision. “Our relationship with Amobee enhances our ability to create end-to-end solutions for clients who are seeking advanced data solutions and precision targeting against this valuable consumer segment.”

Related Stories

01/22/25: Cynopsis Jobs

man balloons

Wednesday January 22, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]

Cynopsis 01/22/25: Trevor Noah making Grammys return

Trevor Noah making Grammys return

Wednesday January 22, 2025    IN THE NEWS YouTube, Netflix, and Amazon Prime Video broke records for total TV viewing share for December, according to Nielsen’s monthly snapshot, The Gauge. YouTube rose to an 11.1% share; Netflix reached 8.5% (helped by its two Christmas Day NFL games, season two of “Squid Game,” and film “Carry-On”); […]

Cynopsis 01/21/25: Norah O’Donnell sets new CBS News exit date

Norah O'Donnell sets new CBS News exit date

Tuesday January 21, 2025    IN THE NEWS Nexstar Media Group and Altice USA struck a carriage deal that restored Nexstar stations and NewsNation to subscribers of Altice-owned Optimum TV, in time for the weekend’s NFL playoffs. Nexstar stations were removed from Optimum on January 10. Optimum has yet to strike a deal with MSG […]

01/20/25: Cynopsis Media Tech Update

Tech

Monday January 20, 2025 Well, that was quick. About 12 hours after TikTok went dark – “Sorry, TikTok isn’t available right now,” read a message from the company as a January 19 ban went into effect – service was being restored. The reversal came after then-president-elect Trump said he would issue an executive order to […]

01/19/25: Cynopsis Jobs

Shaking Hands

Sunday January 19, 2025    FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]

CynCity

Cynsiders