| OpenAI’s transcription tool Whisper is prone to inventing chunks of text, according to an Associated Press report. Researchers told the AP that Whisper “hallucinations” can include racial commentary, violent rhetoric and imagined medical treatments. A machine learning engineer reported discovering hallucinations in about half of the over 100 hours of Whisper transcriptions he analyzed, while another developer said he found hallucinations in nearly every one of the 26,000 transcripts he created with Whisper. In response, OpenAI said it appreciated the researchers’ findings, incorporates feedback in model updates.
IPG announced Interact, the latest evolution of its marketing engine that unites agencies and clients under an all-in-one data platform. The end-to-end framework integrates data flow across the campaign lifecycle, from brand research and audience insights to creative ideation, production, commerce and CRM programs, and earned media, as well as powering media activation and optimization. “Interact links the powerful expertise resident within our agencies with our technology capabilities to orchestrate the full range of marketing and sales activity in one place,” said Philippe Krakowsky, CEO of Interpublic. “In media and CRM, we’ve been delivering true personalization at scale with our marketing engine, and these enhancements allow us to do so consistently across all forms of marketing activity.”
The NCTA, the industry group representing cable and media companies and internet providers, along with the IAB and the Electronic Security Association, are suing to block the FTC’s “click to cancel” rule, which makes it easier to cancel subscriptions and memberships. In a complaint filed in the 5th US Circuit Court of Appeals, the groups allege the new rule could cover as many as 1 billion paid subscriptions in the United States and is “arbitrary, capricious, and an abuse of discretion.” The rule, passed on October 16, says it must be “at least as easy” to cancel services as it is to sign up.
Responding in a blog post to a lawsuit alleging it had illegally copied publishers’ copyrighted works, AI startup Perplexity said the lawsuit “reflects an adversarial posture between media and tech that is — while depressingly familiar — fundamentally shortsighted, unnecessary and self-defeating.” The complaint from News Corp.-owned Dow Jones & Co. and the New York Post alleges a letter had been sent to Perplexity in July, putting it on notice of the legal issues raised by Perplexity’s unauthorized use of copyrighted works and offering to discuss a potential licensing deal, but “Perplexity did not bother to respond.” No so, countered Perplexity: “They reached out; we responded the very same day; instead of continuing the dialogue, they filed this lawsuit.”
Stream Hatchet, the analytics and business intelligence platform and subsidiary of GameSquare, announced the launch of its AI-Powered Influencer Discovery Tool, designed to help brands identify and connect with creators that resonate with their target audiences. “We’ve seen brands try and fail to create strong, long-lasting influencer programs,” said Eduard Montserrat, CEO of Stream Hatchet. “We have the ability to scan through millions of creators and identify the most effective partners for a specific client—even those who might have gone unnoticed using traditional approaches.” |
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| CES Newsletter
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| ADVERTISING
Hightouch, the composable CDP, announced a new solution aimed at streamlining and accelerating CTV advertising. The offering enables advertisers to target, match, and measure first-party audiences across DSPs, OEM platforms, and measurement tools. “We’ve helped brands like PetSmart, Warner Music, and WeightWatchers use their data to drive incremental revenue and ROAS through strategic cross-sell, win-back, lookalike, and suppression campaigns,” said Hightouch Co-founder Tejas Manohar. “Now, we are expending first-party targeting, identity matching, and measurement to direct CTV channels like OEMs and streaming apps where, historically, fragmentation has been a real challenge.”
To help marketers understand the performance of each ad running in programmatic open web channels, Zoomd is rolling out the Zoomd Data Platform. “Though Zoomd’s solution automatically optimizes campaign performance, the Zoomd Data Platform enables viewing in real-time which ads and channels convert the best,” said Nir Levy, VP R&D, Zoomd. “This knowledge enables making smarter decisions regarding future campaigns while providing marketers with greater knowledge and understanding vs. the black box solutions from the platforms, which only provide platform-wide performance.”
Healthcare company Haleon partnered with CreativeX for an AI-powered tool aimed at improving inclusivity and representation across its digital advertising content. Called the Health Inclusivity Screener, Haleon claims it is the only data driven tool of its kind to analyze digital advertising content for both readability and inclusivity metrics. Haleon said it has successfully piloted the tool in nine markets – Australia, Colombia, Egypt, Malaysia, Saudia Arabia, South Africa, Sweden, UAE and UK3 – and intends to extend the tool to other markets and global brands over time
ELECTION 2024
In the 2024 election cycle through the end of August, advertisers who spent at least $5,000 on Google and Meta bought $619 million in political ads, with at least $248 million focused on the presidential race, according to a new report from the Wesleyan Media Project, the Brennan Center and OpenSecrets. Additional findings include:
· Of spenders on Meta and Google known to advertise in support of a party, spending in favor of Democrats was more than three times the amount of spending for Republicans. (Some Republican-aligned spending may have migrated to other platforms not included in this analysis, in part due to lack of public data.)
· Among presidential candidates, $182 million was spent for Kamala Harris and $45 million for Donald Trump.
· Almost half the total, $281 million, came from spenders that may hide some or all of their donors. |
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| Despite its ban on political ads, TikTok approved ads that contained election disinformation submitted by watchdog group Global Witness. While the nonprofit found that social media companies have in general improved their content moderation systems since its investigation two years ago, TikTok approved four of eight ads submitted that contained election falsehoods. Global Witness pulled them before they were posted. “Four ads were incorrectly approved during the first stage of moderation, but did not run on our platform,” said a TikTok spokesperson. “We do not allow political advertising and will continue to enforce this policy on an ongoing basis.”
Google sent an email to its advertising partners announcing that it will block election ads across all of its platforms after the polls close on November 5. The practice was first implemented during the 2020 election to prevent misinformation about voting and election outcomes. Google Ads, DV360, YouTube and Google’s Ad Exchange and Shopping ads will be included in the pause.
MEASUREMENT
Greater transparency into methods and modeling corrections are needed to protect against age-based bias in active meter audience measurement panels versus passive meter panels. That’s according to “Understanding the Issue of Age-Based Bias in Active Audience Measurement Panels,” a study from CIMM and TVision. Panelists participating in the simulation were provided with a tablet and instructed to actively report viewing, while their viewing was also being passively monitored. The simulation identified a range of potential errors that could emerge in active panels, including:
· When the television was on during the study, the simulation found that passive and active metering approaches agreed on viewer counts only around 56% of the time.
· Up to 44% of TV on-time in the simulation was over- or under-reported by viewers.
· 18–34-year-old viewers were as much as 7X more likely to under-report viewing than over-report when measured through an active meter panel.
· Viewer fatigue was seen over time on active panels. Error rates were much higher for older demographics, though over and under reporting by the group generally offset each other.
“The study helps to illustrate some of the issues that can arise, as vendors look to correct for non-compliance,” said Jon Watts, Managing Director, CIMM. “The impact and effectiveness of these corrections over time may be difficult to determine, unless some kind of secondary measurement check is introduced on an ongoing basis to determine whether the corrections made are accurate.”
Double Verify has expanded its independent media quality measurement coverage to include LinkedIn’s premium video inventory, enabling advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn. Advertisers can access measurement data and insights through DV Pinnacle, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their LinkedIn ads campaigns.
STREAMING
Charter has agreed to distribute Primera Network, a new 24/7, ad-supported linear cable and satellite network serving women over 50, starting in 2025. “Primera Network is a long-overdue voice for women 50 and older, celebrating the prime era of their lives. We are thrilled to partner with Charter to make this vision a reality,” said Dorthy Shore, President & CEO of Primera Media and Primera Network. “Our audience is powerful, influential, and responsible for 27% of all consumer spending in the US.” The channel will be available across Charter’s 41-state operating footprint.
LG’s free streaming service, LG Channels, has launched a dedicated section for news called “News Hub” that provides weather reports, and local and national news broadcasts from national news organizations and local stations. The offering includes ABC News Live, CNN Headlines, Fox’s LiveNOW, NBC News Now, Scripps News and local news from stations owned by Allen Media Group, E.W. Scripps, Fox Television Stations, Sinclair and others.
Chick-fil-A is launching entertainment app Chick-fil-A Play on November 18, with original animated shows including “Chick-fil-A Cows.” “Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our Restaurants and play areas, or through our Kids Meals,” said Dustin Britt, Executive Director of Brand Strategy. “The Chick-fil-A Play App is a digital extension of that experience.”
Insight TV has partnered with Edge Video AI to launch AI-powered live shopping on its INTRAVEL channel in the UK. The trial will allow for real-time, interactive product engagement directly to viewers. |
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SVP, CONTENT ACQUISITION & PROGRAMMING STRATEGY
THE E.W. SCRIPPS COMPANY
LOS ANGELES, CA
Drive content acquisition and programming strategy across our diverse platforms as well as leverage your 20+ years of experience to manage all facets of programming, including content assessment, negotiation, original programming, and performance metrics, while analyzing audience data to enhance viewer engagement. Full info HERE
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE
PROMOTION WRITER-PRODUCER-EDITOR >>
REELZ/ALBUQUERQUE, NM: Conceptualize, write, produce and edit on-air promotions, ad sales, affiliate sales and marketing projects. Work collaboratively across departments to develop & execute campaigns for brand campaigns. Full info HERE
MOTION DESIGNER
LONG STORY SHORT MEDIA
WASHINGTON, DC
8-12 week, on-site, contract. Required proficiency in Adobe After Effects, and strong knowledge of typography, composition, animation principles, and experience with Adobe Illustrator and Photoshop are essential. Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE
MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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