CYNOPSISSPORTS
07.23.15 Good morning. It’s Thursday July 23, 2015, and this is your first early morning Sports briefing.
Free agent Bill Simmons opted for HBO as his next television stop, with the channel announcing that the pair entered into an exclusive multi-year, multi-platform agreement that will include a new weekly series coming next year. HBO will serve as Simmons’ sole television home, leaving his digital services up for grabs. The agreement launches in October and will also see Simmons with a production deal to produce content and assets for the network and its digital platforms, delivering video podcasts and features. In addition, Simmons will be consulting with HBO Sports, working closely with HBO Sports president Ken Hershman on non-boxing-related programming, including the development of shows and documentary films for the network.
“We have been fans of Bill Simmons and his work for a very long time,” said Michael Lombardo, President, HBO Programming. “His intelligence, talent and insights are without precedent in the areas he covers. We could not be more thrilled for him to bring those talents to HBO and to become a signature voice at the network, spanning the sports and pop culture landscapes.”
LeBron James’ empire is getting bigger, with the NBA star and his company, SpringHill Entertainment, partnering with Warner Bros. Entertainment for “an unprecedented agreement spanning all areas of content creation” and plans for projects in television, film and original digital content. “Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” said James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
Discovery Communications is taking full ownership of sports broadcaster Eurosport in a deal valued at $534 million, according to Reuters. Discovery has previously owned 51% in Eurosport and is now buying out the remaining stakes from French media group TF1 Group.
Turner Sports announced that the revised 2015-16 NBA League Pass will cost fans $199 this year. However, with the newly-implemented addition of Team Passes, fans will also have the option of following only their favorite team for $119.99, or purchase a single game for $6.99.
Panama’s win in Sunday’s CONCACAF Gold Cup Quarterfinal handed FOX Sports 1 with 452,000 viewers, up 207% in viewership over the 2013 non-U.S. Gold Cup quarterfinal average on FOX Soccer. Meanwhile, Mexico/Costa Rica handed the channel with 609,000 viewers, making it the most-watched non-U.S. CONCACAF Gold Cup match on FOX Sports 1 to date. Overall, the tournament is averaging 394,000 viewers per match through the quarterfinals across FOX platforms, up 72% compared to the 2013 average through the quarterfinals.
In other soccer news, UniMas and UDN saw Monday’s Campeon de Campeones match between America/Santos average 1.1 million viewers. That marks the biggest audience ever for a Campeon de Campeones game on the nertwork.
Golf Channel reports its most-watched week ever for The Open Championship, anchored by Golf Central’s Live From St. Andrews coverage from Monday through Sunday. Overall, the network saw nearly 8 million unique viewers across the week, not including viewership for Monday’s weather-delayed final round. In 24-hour Total Day numbers, 105,000 average viewers per minute tuned in to rank as the network’s most-watched week ever for The Open and representing a 30% spike year over year.
MLB Network offers coverage of the 2015 National Baseball Hall of Fame Induction Ceremony on Sunday, with Craig Biggio, Randy Johnson, Pedro Martinez and John Smoltz all set to be inducted this year. Coverage is anchored by Peter Gammons, who joins Kevin Millar, Harold Reynolds, and hosts Greg Amsinger and Brian Kenny beginning with MLB Tonight at noon, followed by the ceremony at 1:30p.
NBA TV got some Vegas heat for its NBA Summer League programming, scoring record-setting numbers that includes the network’s most-viewed live Summer League coverage ever. Overall, NBA TV averaged 110,000 total viewers for its live game coverage spanning July 4-20 for a 9% markup over last year, according to Nielsen. In addition, @NBATV Facebook and Twitter accounts generated more than 252 million impressions throughout NBA Summer League, with Facebook impressions growing 138% over last year.
Nickelodeon’s second serving of the Kids’ Choice Sports Awards delivered the channel with a win for the night among kids 2-11 and kids 6-11. In addition, the special saw double-digit boosts over its premier a year ago for kids 2-11 and total viewers. Kids’ Choice Sports 2015, which was simulcast across Nick at Nite, Nicktoons, TeenNick and TV Land, averaged 2.5 million total viewers (+10%) and earned a 4.4/1.3M among Kids 2-11 (+15%) and a 5.6/1.0M with Kids 6-11 (+10%).
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are open to all individuals and teams worldwide with popular categories including:
Multiplatform Marketing Campaign: Cable TV I Best Host in a Web Series or Channel I Best New Web Series I TV Everywhere App I Social TV Service I Branded Web Video I Branded Integration in a Web Series I Social Media Campaign For Cable TV I Digital Video Technology Platform
ENTER TODAY! Questions? Contact Sarah Martinez.The London School of Marketing revealed its rankings of the most marketable athletes in the world, according to the Guardian. Tennis stars dominated the list, with seven players on the list, followed by basketball with four and only two women cracking the top 20. The list was based on the athlete’s overall earnings and how much payments for endorsements contributed towards the figures. Here’s the rankings…
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CLC locked in a five-year extension of its global partnership with Oklahoma State University, and will continue managing the school’s trademark licensing program. “CLC offers the expertise, resources, and record of success with top collegiate institutions that OSU needs to continue to grow our brand and meet the needs of our fans,” said Kyle Wray, the University’s VP for Enrollment Management and Marketing.
The Jacksonville Jaguars are upping their social media game, announcing a suite of toys to boost their fans’ overall online brand experience. Initiatives include the all-new Jaguars emoji keyboard, the “Wall of Duval” social aggregator tool and Jaguars Twitter Mirror. The Jaguars become the first NFL team to launch a fully-functional emoji keyboard, powered by Snaps, which includes emojis that feature and were developed in tandem with several Jaguars players.
The Mountain West Network, powered by Campus Insiders, released its broadcast schedule for the 2015 football season with seven games on the docket. The slate opens with Fresno State’s home opener against Abilene Christian at 7p on Sept. 3. Meanwhile, San Diego State will appear on the network twice this season, hosting San Diego at 5p on Sept. 5 and South Alabama at 5p on Sept. 19. In addition, the Mountain West Network will also retain the digital streaming rights to the nine previously-announced Root Sports football telecasts. Digital streams of those games will be made available on the MWN in those areas that fall outside of the Root Sports Rocky Mountain, Northwest and Southwest territories, and any additional markets for which the games have been sublicensed to a local cable or broadcast network.
NESN.com announced a new record with 7.3 million monthly unique visitors in June, according to comScore, besting the previous record of 6.8 million, set in January 2015. NESN.com is currently ranked in the Top 20 websites in comScore’s Sports vertical, coming in at #15 as of June 2015.
ESPN Analyst Mark Schlereth is bringing his talents to the podcast world, and will launch The Stinkin’ Truth on PodcastOne. The show will offer “an in depth look at the league, sports in general, & life through his eyes” and will feature new episodes debuting every Wednesday.
Crackle’s Sports Jeopardy! now features an appearance by former-WBC Welterweight Champion Victor Ortiz. The episode, now out, sees Ortiz as a surprise guest in the boxing category, where he calls out Floyd Mayweather for “hiding” from him.
Univision Deportes is diving into soccer fantasy gaming, announcing the launch of a new platform based on Liga MX. Univision Deportes Fantasy kicks off on July 24 and will allow Fantasy players to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking for a chance at prizes that include an all-expense paid trip to Miami for Premios Deportes.
Dodgers/Mets on MLB Network at 7p.
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ON THIS DAY in 2012: The NCAA hits Penn State with a $60 million sanction, a four-year football postseason ban, scholarship reductions and vacates all wins dating to 1998 in the wake of the Jerry Sandusky scandal.
In The Know: Who hit the first golf ball on the moon? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What school has the all-time record for most weeks (overall, not consecutive) as the top team in the AP college football poll? Answer: Oklahoma. Kudos: Joseph Tafuri-Haversack Consulting/NY; Jon Miller-NBC Sports/Stamford; Andy Pittman-TAMU/College Station; Steve McNair-KUBE TV/Houston; Lance Phegley-Texas Runner and Triathlete magazine/Houston; David Hauptman/Denver; Tom Moore.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
07.23.15
Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (7/30)
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FALL INTERNSHIP CREDITS ONLY: Mktg & Sales Intern/NASL/NYC: Strategic thinker, Mktg Concepts, Positioning, People Mngmnt, Sales Plan’g + other duties. Knwlg MS PP & excel & creating mktg/sales presentations a must. Asst w/daily sales needs. Exp w/sports & media a +. Resume: HERE (7/30)
FALL INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: Raw Travel TV – National TV show has opening for 1 serious intern interested in learning hands on TV production 4 college credit only. Please submit to: [email protected] (7/28)
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