A CYNOPSIS MESSAGE FROM beIN SPORTS
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*Source: Nielsen National & Hispanic HH Coverage UEs 1Q15; 1Q16CYNOPSISSPORTS
06.02.16
Good morning. It’s Thursday June 2, 2016, and this is your first early morning Sports briefing.
The NFL made the future of the Pro Bowl official, announcing an overhaul of the annual game that will take place in Orlando beginning in 2017. The announcement was made at ESPN Wide World of Sports Complex at Walt Disney World Resort, which will serve as the site of the AFC-NFC team practices and host to new youth-focused football activities. As part of the facelift, Pro Bowl Week will now feature Pro Bowl AFC and NFC practices as well as youth football competitions, activities and fan events at the Disney venue, with 2017 Pro Bowl players able to invite their former youth or high school coach to be a part of the celebrations. The annual USA Football National Conference will also take place during the week. Meanwhile, the format will return to the traditional AFC vs. NFC game format after the league experimented with a revised, “unconferenced” format.
“We are excited to re-imagine the Pro Bowl experience for both fans and players and to celebrate the game of football at all levels,” said NFL Commissioner Roger Goodell. “Collaborating with Disney and ESPN brings us closer to the best in youth and family-focused entertainment. We look forward to working with the city of Orlando and Florida Citrus Sports to create a week-long celebration for football and our fans.”
In college football, CBS Sports unveiled its SEC on CBS lineup for the upcoming season, offering the “SEC Game of the Week,” as well as Notre Dame/Navy on Nov. 5, Army/Navy on Dec. 10 and the Hyundai Sun Bowl on Dec. 30. The slate kicks off Labor Day weekend on Sept. 3 at 3:30p with UCLA/Texas A&M. Other matchup will include Florida/Kentucky on Sept. 10, Alabama/Ole Miss on Sept. 17, Florida/Georgia on Oct. 29 and Arkansas/Missouri on Nov. 25.
Around the dial, FOX Sports’ 2016 college football season begins Friday, Sept. 2, with a lineup that will include Oklahoma/Ohio State on Sept. 17, as well as the Big Ten and Pac-12 conference championships on Dec. 2 and Dec. 3 respectively. FS1 opens play on Sept. 2 with Stanford/Kansas State and features a schedule that includes the Red River Showdown between Oklahoma/Texas on Oct. 8. FOX broadcast network begins with NYU/Utah on Sept. 10.
With the NBA Finals starting today, ESPN locked in its lead NBA play-by-play commentator Mike Breen to a long-term deal. The agreement will see Breen continue to serve as the play-caller for the NBA Finals on ABC, the Conference Finals on ESPN, plus a premier package of NBA regular-season games, including NBA Saturday Primetime on ABC, and marquee playoff games.
In other talent news, five-time Olympic medalist and 2008 Olympic all-around champion Nastia Liukin will debut as an NBC Olympics gymnastics analyst this summer, joining Tim Daggett and play-by-play voice Al Trautwig. Bela Karolyi reprises his role with NBC Olympics as a primetime correspondent. NBCUniversal’s coverage of the Games of the XXXI Olympiad begins from Rio de Janeiro, Brazil, on Friday, August 5.
Haven’t checked our conference agendas lately? Our newest participants include NBC Sports Group Chairman Mark Lazarus and NextVR Executive Chairman Brad Allen at the Cynopsis Sports Summit. In addition, we are happy to announce a special presentation and special data from Nielsen’s Mike Flamberg at the Cynopsis eSports Conference. Get your tickets now!
The PGA TOUR will pack its bags and depart Trump National Doral Miami for Mexico next year. The comes with a new seven-year agreement through 2023 with Grupo Salinas, a collection of companies based in Mexico City primarily involved in retail, television, telecommunications and other businesses. “Since the debut of the World Golf Championships in 1999, the intent has always been to conduct these tournaments around the world,” said PGA TOUR Commissioner Tim Finchem. “Once it became apparent that we would not be able to secure sponsorship at levels that would sustain the event and help it grow at Trump National Doral, we began having serious discussions with Ricardo and Benjamin Salinas, who expressed strong interest in bringing a tournament to Mexico City to benefit golf and its development throughout Mexico.”
The IOC executive board recommended that five sports be added to the Tokyo Olympic program, including baseball/softball, surfing, karate, sport climbing and skateboarding. The full IOC vote on the recommendations will take place in August in Rio de Janeiro. In response, International Surfing Association President, Fernando Aguerre said, "This is a wonderful moment for our sport and for the global Surfing family. Our relationship with the IOC and inclusion in the Olympic Games has been a strategic priority for the ISA for many years and we are thrilled that we are now one step closer to realizing our Olympic dream. I’d like to express our sincere thanks to the IOC Executive Board for providing us with this amazing opportunity.”
In other Olympic news, the AIBA voted to allow professional boxers to compete at the Olympics in Rio de Janeiro, according to the AP. "At the moment it is difficult to anticipate (how many), but there will be some who want to get qualification," AIBA President CK Wu said after a special meeting of member federations.”
NBA Digital is expanding NBA TV live original programming throughout the NBA Finals and will feature Live At The Finals with expanded 90-minute live pregame episodes followed by live postgame shows on game days. The network’s signature NBA GameTime studio show on non-game days will provide in-depth coverage originating from both game sites. NBA Finals Film Room will then premiere at 9p following each Finals game. After Dark with Rick Fox presented by Jeep returns with a new episode on NBA TV on June 9 at 11p.
ESPN announced plans to carry every game of the Women’s College World Series beginning today. Coverage launches with Georgia/Florida State at noon and UCLA/Auburn at 2:30p on ESPN. The Women’s College World Series Championship Series Game 1 takes place on June at 8p on ESPN.
Pac-12 Networks unveiled its college football plans and will offer 14 live game in the first three weeks of the season starting Sept. 1. Overall, the platforms will air 35 Pac-12 games throughout the 2016 season, including 20 conference games. Week one kicks off will open with Southern Utah/Utah at 5p.
Tuesday night’s Royals game ranked as the highest-rated telecast ever on FOX Sports Kansas City, averaging a 17.6 household rating/158,000 households in the Kansas City DMA according to Nielsen. Through May, the Royals on FSKC are averaging a 12.4 household rating, for a 2% rise over last year’s pace.
A CYNOPSIS MESSAGE
Tuesday, June 7 / NYC
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the future of digital media marketing and monetization.
Go to
www.opsconference.com to learn more.Powerade announced plans to partner with Jesus “Tecatito” Corona as part of its “Just a Kid” campaign. Corona joins a roster of athletes featured in the campaign “who have overcome incredible barriers and adversity, including Derrick Rose and Jimmy Graham, as well as U.S. Olympic athletes Claressa Shields and Lopez Lomong and U.S. Olympic hopeful Shakur Stevenson.” The “Just a Kid” campaign creative with Corona will include POS, social, on-the-ground activations, PR, retail and a 30-second television commercial depicting Corona’s journey and air on FOX Sports and Univision Deportes in the coverage of Copa America Centenario.
Univision Deportes is inviting Miami soccer fans to the first-ever Miami-area Univision Deportes Fieston, Performances include reggaeton artist Joey Montana, pop artist Karol G, and pop Latin group Grupo Treo. Large screens on site will broadcast the first six matches of the Copa America tournament over the course of the weekend. The three-day event begins Friday at 5p.
The NBA is launching its first fitness app, in partnership with Under Armour. The NBA FIT App marks the first partner app powered by UA Record from Under Armour Connected Fitness with designs to offer a social health and fitness experience. The app features training videos and tips from NBA and WNBA players as well as strength and conditioning coaches. “We continually look for ways to connect with our fans and encourage healthy, active lifestyles,” said NBA Senior Vice President, Social Responsibility, Todd Jacobson. “Through this partnership, we are able to combine Under Armour’s connected fitness expertise with the league’s fitness knowledge to create an experience that inspires people to be active, eat healthy and play together.”
CBS Interactive Advanced Media is also moving into the space with the launch of TrainerPass, described as a new subscription fitness platform that lets users stream personalized video workouts. TrainerPass offers hundreds of workouts from top fitness pros with two types of memberships. The FlexPass subscription runs $4.99 per month and offers access to more than 100 videos from multiple celebrity trainers and workouts programs, while the Trainer’s Pass subscription begins at $6.99 per month offers complete access to a specific trainer’s workout library, as well as nutrition tips and more.
WWE brings back Swerved Season 2 with nine half hour long episodes on-demand on WWE Network on June 6, right after USA Network’s Monday Night Raw. This will mark the first time WWE Network will do a binge release for a show on-demand.
CBS EcoMedia joined forces with entertainment, digital and sports personalities and leading brands to launch Charity Champions League, described as an online “giving competition that will benefit the some of the nation’s most effective nonprofit organizations” Among the notable names involved will be Usain Bolt for the After-School All-Stars; Cal Ripken, Jr./Cal Ripken, Sr. Foundation; Mark Teixeira/Harlem RBI; Jerod Mayo/Boston Medical Center; Nika Erculj/The Trevor Project; Kevin Frazier/School on Wheels; Christina Grimmie/The Humane Society of the United States; Weylie Hoang/ASPCA; Phil Keoghan/National Multiple Sclerosis Society; Stephanie May & Matilda Donovan/Ronald McDonald House Charities; and Nancy O’Dell/ALS.net.
In this week’s eSports and Gaming edition:
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YES Network President and CEO Tracy Dolgin is transitioning to the role of non-executive chairman for the Fox-owned Yankees RSN. The move comes on the heels of Fox’s buyout program and will see Dolgin, who joined YES in 2004, continue to handle day-to-day responsibilities for YES.
Elsewhere on the FOX RSNs, the company made a series of management changes at two of its largest regional sports networks. Steve Simpson, who has served as GM of FOX Sports West and Prime Ticket since 2002, will assume oversight of Dallas-based FOX Sports Southwest. With Simpson’s departure, FOX Sports will consolidate the management and operations of its Los Angeles and San Diego RSNs. Henry Ford will now oversee the combined networks. Reporting to Ford in the newly created role of assistant general manager will be Lindsay Amstutz.
Octagon is bringing in Tim Scanlan as Vice President, Sports Broadcast to lead the next phase of growth for Octagon’s sports broadcast talent representation group. Prior to joining Octagon, Scanlan served as ESPN’s VP for talent planning and development.
Paul J. Bamundo was named CMO of Ivy League Sports Marketing. “We are excited for Paul to lead the sports marketing efforts for the Ivy League in our partnership with JMI Sports,” said Robin Harris, Ivy League executive director. “He has the well-rounded background and strong Ivy League ties to develop creative opportunities which will foster new relationships with corporate sponsors that match the stature of the Ivy League.”
Cavaliers/Warriors on ABC at 9p.
A CYNOPSIS MESSAGE
June 23 // New York City
CAN’T MISS SESSIONS
Keynote: Azubu
Birth of an eLeague
Drone Demonstration
The Future of Gaming
Anatomy of an eSports Brand
Sponsored by: Magid Sports + rEvXP
ON THIS DAY in 2005: Basketball Hall of Famer George Mikan dies at age 80.
In The Know: Which team did George Mikan play for? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which NHL franchise was the last to win the Stanley Cup twice in a row? Answer: Detroit. Kudos: Alexander Khilnani-NBC Sports/NY; Chris Long-FloSports/NY; Traci Liner-WME/IMG/NY; Margaret LaMura-Dara-The CW Network/NY; Jay Rossi-Dick’s Sporting Goods/Pittsburgh; Synda Kollman-Charter Marketing Group/Deerfield Beach; Gary Merrifield-Viacom/Detroit; Matt Deprey-Discovery Communications/Silver Spring; Andy Pittman-TAMU/College Station; Carly Dasso-Saatchi & Saatchi/Oakbrook Terrace; Tom Doherty-Starcom Media/Chicago; Jack Neumann-Alumni Development Univ. of Calgary/Calgary; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg/SAG-AFTRA Federal Credit Union/Burbank; Scott Brofman-Critical Content/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
06.02.16
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