CYNOPSISDIGITAL
05.10.16 Good morning. It’s Tuesday May 10, 2016, and this is your first early morning digital briefing.
Mid-roll advertising: In contrast to pre-roll and post-roll advertising, mid-roll advertising is a form of video ad placement in which the ad is played during a break in the middle of video content.
Periscope announced some new updates. The Twitter-owned live-streaming app will soon archive its broadcasts, enabling users to watch past streams. In addition, Periscope is adding discovery features, enabling users to search for shows. Finally, Periscope will be adding broadcast support for DJI drones.
National Geographic is more than just a print magazine and a linear TV channel; it’s also a thriving digital media brand, and has been for a while. The brand is a dominant presence on Instagram; it’s by far the most popular non-celebrity brand on the app, with over 49 million followers. It was also one of the first publishers on Snapchat’s Discover platform, and garners 780,000 Snapchat views daily. Plus, it was an early arriver to virtual reality.
According to the company, the next step is making sure that brands and marketers know all this. “Marketers might still have a slight misconception about us not being a digital/social-first brand, but consumers do not have that misconception,” John Campbell, Nat Geo’s SVP of Global Media, told Cynopsis Digital in an on-site interview. And that’s why this year’s NewFront, held at Manhattan’s Morgan Library & Museum, was so important: The company is trying to disabuse marketers of that misconception once and for all.
“It’s about us going to our company and agency partners, and telling the broader National Geographic story, and specifically showing how it makes sense for their business, ” said Claudia Malley, Nat Geo’s EVP of Global Corporate Partnerships. This year’s NewFront, she told Cynopsis Digital, was Step One in that process.
Next up for the company: 10 new short-form digital series, a VR platform, and the first Nat Geo Instagram video series. The 10 short-form series will focus on travel, adventure, and science. Among those series is Before Mars, a prequel to the six-part series Mars, which debuts on National Geographic Channel in November. (Mars is EP’d by Ron Howard and Brian Grazer.) The company also spotlighted Wild_Life with Bertie Gregory, wherein the titular host tracks down and interacts with unique animals in the Pacific Northwest. And Nat Geo’s new weekly Instagram series, MoviNG Pictures, will focus on photographers on assignment all over the world. As for virtual reality, the company will be launching NG VR Studio, its own production arm. "There’s a lot of folks launching VR, but what makes National Geographic VR different is that this is going to be in the hands of the folks in the field,” said Malley during the company’s presentation. In addition, this fall Nat Geo will launch The Moment, which Nat Geo describes as “an initiative in which Nat Geo photographers and social ambassadors will be enlisted to focus their lens and storytelling on a singular subject.” It would seem that, through The Moment initiative, Nat Geo aims to get its social followers interacting even more directly with its hired photographers – which makes sense, given that Nat Geo’s photography has been the cornerstone of its social content for some time.
As it expands its multi-platform efforts, Nat Geo has got some powerful advantages: For one, it has the backing of a major media company. (21st Century Fox gained a controlling stake in the company last year; the resulting joint venture is officially called National Geographic Partners). And more than one Nat Geo exec – including CEO Declan Moore – told Cynopsis Digital that the company’s focus on quality content created by professional photographers and filmmakers, who often commit months or even years to projects, is something that keeps digital consumers coming back for more. During his presentation, Moore said that Nat Geo reinvests 27% of all its proceeds into the company’s science, education, and exploration work; that seems like a sound investment.
Fullscreen is now Fullscreen Media. The company announced the change at its NYC NewFront – and to anyone who’s paid attention to the company’s growth since its 2011 inception, it should come as no surprise that a rebrand was in order. The company, owned by Otter Media (a joint venture of AT&T and The Chernin Group), started out as a YouTube multi-channel network. But in the years since, the company has layered on numerous new initiatives, including a production arm, a recently-launched SVOD service, and an increasingly expansive roster of talent and original programming. Fullscreen Media will be divided into three divisions:
Fullscreen Creator Network will consist of Fullscreen’s foundational business – its network of content creators.
Fullscreen Entertainment will consist of content from Fullscreen Live, as well as content from Fullcreen Productions, from the Fullscreen-owned studio Rooster Teeth, and from Fullscreen’s SVOD service (which is simply called Fullscreen).
Finally – and this one really is a new addition to the company, as opposed to a mere reorganization – there’s Fullscreen Brandworks, which will consist of a team of content creators and marketing experts that will partners with brands. The unit, which Fullscreen says will help advertisers “tap into the power of the new social ecosystem,” will be helmed by Pete Stein, formerly the CEO of Razorfish. As part of the Brandworks division, Fullscreen (er, Fullscreen Media) highlighted a new partnership with Mattel, which will promote the Hot Wheels Network. The company said that Brandworks will use Nielsen data to guarantee the number of target customers that advertisers will reach.
The company also announced the creation of HerScreen, which combines female –oriented digital channels into demographically targeted packages for brands, and HisScreen which does the same thing for male-oriented channels. The HerScreen and HisScreen packages will be guaranteed against comScore’s vCE measurement and Nielsen’s Digital Ad Ratings.
FullScreen has also announced that it has acquired new content from the digital studios Wildseed Studios and Abominable Pictures. You can learn more about that here.
A CYNOPSIS MESSAGE
Tuesday, June 7 / NYC
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the future of digital media marketing and monetization.
Go to
www.opsconference.com to learn more.
FreeWheel, Comcast’s online video unit, has purchased StickyAds.tv, a French company that provides a private programmatic ad exchange. Terms of the deal weren’t disclosed, though Business Insider reported that Comcast is forking over more than $100 million in cash.
Variety reports that Netflix is developing a new global competition series starring Sylvester Stallone and The Biggest Loser-EP David Broome. The series, called Ultimate Beastmaster, will focus on athletes running demanding obstacle courses.
Some of the first programmers and publishers to make use of VR and AR were the likeliest suspects: Gaming companies, Syfy – anything known to have a nerdy audience. Here’s what’s so striking: That restriction is quickly going out the window (just ask The New York Times and Refinery29). Likewise, you wouldn’t expect a reality singing competition to be a haven for augmented reality, and yet: Last night, on NBC’s The Voice, the show’s voice coaches, as well as its competing singers, used augmented reality equipment backstage, tweeting six-second videos of their interactions with animated objects. It was the first time that Twitter combine AR and TV.
RESEARCH
OpenSlate Engagement Data for the People & Blogs
vertical, based on the engagement metric for the week ending 5/1.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
RomanAtwoodVlogs (9.6) / 93,428,700 / 6,473,110 / 736
shane (9.4) / 65,230,590 / 6,849,342 / 786
caseyneistat (9.3) / 66,709,860 / 6,473,110 / 734
JoeyGraceffa (9.2) / 25,847,250 / 6,142,751 / 773
BFvsGF (9.1) / 34,525,980 / 8,788,843 / 776
bratayley (9.1) / 67,342,770 / 2,671,795 / 691
ahdapting (9.0) / 32,699,820 / 2,273,835 / 700
lospolinesios (8.8) / 38,896,080 / 2,710,920 / 675
blndsundoll4mj (8.8) / 27,496,980 / 2,310,949 / 714
asavlogs (8.8) / 21,409,080 / 1,074,270 / 674
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (5/2/16 – 5/8/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/05/All-Series-5.9.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along withWikipediapage views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of May 2
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 226, 14, 16, 7442
Trailer Park Boys (Netflix) 126, 14, 9, 1812
Sense8 (Netflix) 81, 6, 13, 1202
Grace and Frankie (Netflix) 71, 68, 1, 184
The Mindy Project (Hulu) 59, 43, 1, 765
Daredevil (Netflix) 50, 8, 6, 2932
Jessica Jones (Netflix) 34, 15, 2, 1253
BoJack Horseman (Netflix) 32, 18, 2, 609
Jessica Jones (Netflix) 34, 13, 3, 1200
Club de Cuervos (Netflix) 22, 2, 11, 394
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
A few years back, a company offered to buy Snapchat for $3 billion – an offer that was ultimately rejected. Which company was it? You can find the answer in tomorrow’s newsletter.
Yesterday’s Trivia Question: One of YouTube’s co-founders spent some time as the company’s CEO even after its 2006 sale to Google. He stepped down in 2010. What’s his name? Answer: Chad Hurley.
A CYNOPSIS MESSAGE
WEDNESDAY, JUNE 22, 2016 / NEW YORK ATHLETIC CLUB, NYC
Sponsored by Neulion, Sportradar and rEvolution
Once again we are assembling the world’s foremost authorities on sports business, marketing, production, digital and advertising from around the industry at the 5th Annual Cynopsis Sports Business Summit.
**Register today to join us and other major executives in the sports industry on June 22.
Once upon a time, ‘American Idol’ broke reality TV ground by encouraging viewers to get in on the action by voting on contestants. How quaint. The Runner, an upcoming reality series on Verizon’s go90 mobile video service, brings audience interactivity to whole new level. (It’s safe to say that Verizon has a pretty good understanding of its social-savvy viewers.) The series, EP’d by Ben Affleck and Matt Damon, debuts July 1. You can check out a new trailer here.
See you tomorrow,
David Teich
05.10.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: MGR DIGITAL DATA STEWARDSHIP/Discovery/NY: Develop digital analytics capabilities, create processes and best practices across the biz, oversee the lifecycle for data rationalization, sourcing, standardization, integration, and integrity. Est strong relationships with broader team and extrnl vendors. Full info/apply HERE (5/17)
JOB OPENING: MANAGER, CONTENT DISTRIBUTION & MARKETING/Scripps Networks Interactive/Knoxville, TN: Support CDM team on renewal strategies, tactics, and plans for all accounts. Present sales proposals, contribute to development of key client maintenance & documentation. For more detail www.scrippsnetworks.com J100994 or J100806 (5/17)
JOB OPENING: PRODUCERS, ASSIGNMENT EDITORS, EXECUTIVE PRODUCERS/WRNN-TV, FIOS1 News/ Rye Brook NY: is currently recruiting for News positions. Candidates must have TV News experience & be able to work an overnight & wknd shift. Full info/apply HERE (5/17)
JOB OPENING: SR PARTNERSHIPS MGR, ADVANCED TV/THE TRADE DESK/NYC: Responsible for dvlpmnt/execution of strategic partnerships 7+ yrs of exp TV advertising in sales/business dvlpmnt for Nat’l Brdcst Ntwrks, MVPDs, Syndicators, OTT devices, Video SSPs or Local Brdcst. Full info/apply HERE (5/17)
JOB OPENING: Sr. DIR. DIGITAL OPS/FUSETV/NY: Provide guidance on strat. direction, planning & org structures to support evolving dig. ad sales business. Operations of campaign trafficking, delivery, optimization, inventory forecasting and analysis. click on our career page @ www.fuse.tv (5/17)
JOB OPENING:INTEGRATED MKTG Sr. MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply @ www.fuse.tv (5/17)
JOB OPENING: ENTERTAINMENT COUNSEL/DORSEY PICTURES/Denver: Reality TV Prod Co. outside Denver Colorado seeking in-house Entertainment Counsel. Successful candidate must be licensed or willing to become licensed in Colorado & have 8-10 yrs of TV exp. Please send resumes and salary requirements to [email protected] (5/14)
JOB OPENING: COMEDY WRITER/COMEDY/VARIETY TV SHOW/LA: Comedy/Variety TV show looking for excellent joke writer for staff WGA position. Must be flexible, fast, & positive! Have a unique point of view and lots of ideas. 2 years writing exp is preferred. Resumes HERE [email protected] (5/14)
JOB OPENING: SVOD SUBSCRIPTION MARKETING DIRECTOR/TCM FilmStruck/ATL: Play a lead role in dvlpmnt of Turner’s first domestic (SVOD) business, FilmStruck. Drive forecasts & results for FilmStruck subscriptions & revenues. Previous exp w/a subscription service. Full info/apply HERE (5/14)
JOB OPENING: JUNIOR ACCOUNT EXECUTIVE/Adspace Networks/LA: Entrepreneurial spirit wanted! 1-3 years’ experience with media agency or media sales; supports SVP of West Coast Sales, manage developmental accounts. 65K+. Resumes to: [email protected] (5/14)
JOB OPENING: SR COORD PRODUCER – PROG & PROD/Discovery/NY or LA: Producer w/creative audience engagement ideas to prod/manage multiplatform content. Manage reversion/reloads to bring fresh eyes to linear. Partner cross-departmentally to oversee strategic vision/direction of ntwk programming. Full info/apply HERE (5/14)
JOB OPENING: MGR OF ORIGINAL PROGRAMMING, MEDIA OPS/Crown Media Family Networks/LA: Oversee delivery of Orig Programming media: completed movies, series, specials, etc. Assure quality control & timely delivery of media. BA req & min 5 yrs exp in post prod. Apply HERE (5/13)
JOB OPENING: HC OPERATIONS SPECIALIST/Crown Media Family Networks/LA: Acquire & position all secondary elements that play in channel origination. Verifies on-air prgrmng, commercials & promotions are delivered. Min 3 yrs exp TV ntwrk operations & linear channel playout/automation. Apply HERE (5/13)
JOB OPENING: PRODUCTION ACCOUNTING ANALYST/Crown Media Family Networks/LA: Review film prod budgets, cash flows & implement & review reporting. Day to day accounting & financial analysis support for Prod /Accting/Legal. Min 3 yrs exp prod accting or finance. Apply HERE (5/13)
JOB OPENING: MANAGING DIRECTOR, DIGITAL ADVERTISING/NASCAR/CLT or NYC: Mng digital advertising & sales strategy, activation for clients across NASCAR’s digital media platform. 7 yrs ent or media digital ad sales. Proven-track rec running dig sales. Full info/apply HERE (5/13)
JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/Santa Monica CA: Provide support for all aspects of the ad sales process. Create media plans with pricing and planning direction 3 yrs Ad Sales ind exp. Sales Assistant /Financial Planning /Rsrch exp a +. Full info/apply HERE (5/12)
JOB OPENING: TRAFFIC & FORMATTING SPECIALIST/MLB/NYC: Schedule commercial units on broadcast log in accordance with established traffic guidelines and procedures. Min 3-5 yrs of Traffic exp, pref in a nat’l ntwrk. BA deg req’d; Comm or related major is pref’d. Resume HERE (5/12)
JOB OPENING: SR. MANAGER, DIGITAL ATTRIBUTION & MEDIA OPT/Comcast/Philadelphia: Managing XFINITY.com and other properties focused on online customer acquisitions. Establish unified brand presence across SEM & SEO. 8+ years related experience. Full info/apply HERE (5/12)
JOB OPENING: COORDINATOR, CREATIVE PARTNER/NBUC/LA: Coordinator for Primetime Creative Partnerships team focusing on post-production. 1+ years exp + knowledge of AVID is desired. Full info/apply HERE (5/12)
JOB OPENING: SR MANAGER PHOTO PRODUCTION/NBCU/NYC: Manage photo production for NBC, Universal Television, UCP, Today, NBC News, CNBC, MSNBC & TV Distribution. 5 yrs exp req. Full info/apply HERE (5/11)
JOB OPENING: SR SALES DIRECTOR/Greatist/NYC: Lead cutting edge sales prtnshp for health & wellness co. Mng key agency relationships & new biz opps. 6-8 yrs exp in dig sales role a must. Creative, entreprnrl, indpnt. Highly orgnzd w/strong attention to detail & a real people person. Apply here: http://tinyurl.com/hd55l5r (5/11)
JOB OPENING: RESEARCH ANALYST/NBCU/East Coast: Expertise and active use of Nielsen ratings software including NNTV and Npower. Experience with Nielsen Local and Ibope software a plus. Full info/apply HERE (5/11)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: REALITY/COMEDY/SPORTS/BRANDED CONTENT/SUPV. PRODUCER/NY-STAMFORD: Award winning diverse TV/Digital team leader with proven track record with MTV, FUSE, NICK, BET is available for hire within a co. Contact: [email protected] (5/13)
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
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