A CYNOPSIS MESSAGE FROM ESL
ESL is looking for top talent within key positions around the world with great opportunities based in LA or New York
For more information visithttp://www.turtle-entertainment.com/career/.
CYNOPSISeSPORTS & GAMING
04.28.16
Good morning. It’s Thursday, April 28, 2016, and this is your first (and the very first) weekly morning eSports & Gaming brief. Our new brand will offer exclusive Q&As, expert data insights, the top business stories this week, hot trailers and coming events in order to connect the dots for the gaming industry, brands, technology, media and audiences. Of course, we will continue to run daily, breaking stories in our Sports edition.
Yesterday saw ESL enter the linear realm, announcing eSportsTV, dubbed as the world’s first 24/7 eSports TV channel. The new outlet will work beside existing ESL partnerships in Twitch, Azubu, Hitbox and Yahoo and will kick off next month via parent company MTG’s Viasat platforms. Content will include more than 2,000 hours of live gaming and eSports content including broadcasts of all of ESL’s biggest events including ESL One, Intel Extreme Masters as well as Pro League competitions. MTG will also be distributing eSportsTV content on its Nordic and Baltic satellite platforms.
Cynopsis eSports & Gaming spoke with Craig Levine, CEO of ESL North America, about how the explosion of eSports had changed the industry, recent headlines banning Team YP, and the company’s plans for the remainder of 2016.
Levine on the growth of the eSports industry: From a grassroots, fan perspective, I don’t think that much has changed. This is content that has been put out there in the last couple of years, but now events are getting bigger and grander, which adds an element of spectacle that I think is really great. There’s starting to be a little more structure, with production values going up. But the real change is starting to happen on the B-to-B side, where everyone from the big media companies are looking at this space. And there are a lot of brands that have been on the sidelines who are trying to understand what it is, and then how to get in. You see companies like Taco Bell, Coke, Red Bull, and now Bud Light. So you are starting to get that validation where it feels safe for partners to come in.
On US-based plans in 2016: Two years ago, when we formally launched our US operations, we were five people. Now we have about 100 just in the US, with four broadcast studios in LA. Last year, we did two events in the States: one was at the SAP Center in San Jose and the other at the Theater at Madison Square Garden. This year is about expanding those: we’re coming back to New York in October in a bigger way, and improving the fan experience. We’ll be adding more events next year to the lineup as well. In addition, we have a sister company, DreamHack, which is more of a gaming festival. They’ll unveil two North American events, one in Austin next weekend and the other in Montreal in August.
On upcoming challenges to the industry: We’ve tried to spearhead potential issues (cheating, narcotics, etc.) through self-regulation and thought-leadership in the industry. When you look at sports, be it cycling and tennis or the NFL and MLB, they’re faced with corruption issues one way or the other. We’ve led the conversation on a couple of fronts: one is drug testing, where we have worked with the World Anti-Doping Agency and test now for events. We have a partnership with Sportradar, where we do data analysis on legal betting around the world so we’re able to detect suspicious trends. Last week, two very famous players were arrested for a match-fixing scandal. These guys are young and impressionable. We need to educate, and so have started a behind-the-scenes support program to help them if they’re faced with this.
On the decision to ban Team YP: When we secure licenses to run events, there are certain advertising restrictions – things like porn and tobacco, that are sensitive for a younger demographic. We felt it was our responsibility to do what’s right. You don’t see Team YouPorn sponsoring the New York Knicks. We also need to make these decisions from the brand perspective and where we want to be positioned in the market. And some of it is out of respect to the IP holders, and the agreements we signed up for in exchange to use their IP.
You can hear directly from Levine and other leaders in the industry at our Cynopsis eSports Conference, set for June 23 in NY. Click here for more info.
![[]](https://www.cynopsis.com/wp-content/uploads/2016/04/A28e.png)
Source: Nielsen 360 US Gaming Report
MLG unveiled plans for the MLG Anaheim Open, in collaboration with PlayStation 4 and the Call of Duty World League. The event will be held at the Anaheim Convention center from June 10-12 and will showcase up to 96 amateur teams and 12 North American CWL teams for a $100,000 Prize Pool and 10,000 CWL Pro Points. For amateur teams, the event will feature a Double Elimination Open Bracket, Pool Play, and a Double Elimination Championship Bracket. Fans can watch line via MLG.tv, twitch.com/callofduty, and in-game (BO3 PS4) via the Live Event Viewer.
ESL Australia announced plans for the ESL ANZ Championship, which will be determined across two seasons. The event will feature Counter-Strike: Global Offensive, HearthStone: Heroes of Warcraft and Halo 5: Guardians and utilize ESEA’s anti-cheat platform for the CS:GO competition.
Studio Wildcard unveiled today the first-ever ARK: Survival of the Fittest international competition spanning May 1-10, dangling $40,000 in cash at the offline Season One Summer Cup Tournament in Beijing during the China Digital Entertainment Expo & Conference. The 42 highest-Scoring registered Tournament Mode players during May and June (84 players total) will be invited to an online Semi-Final match on July 1 with the top five North American and European teams then moving on to the official Summer Cup to play against qualified local Chinese teams from July 29-31.
Street Fighter V has topped 4,000 registered competitors for Evo 2016, according to the company’s Twitter account. This bests last year’s record of 2,227 entrants in Ultra Street Fighter IV with two months remaining to register, and the company will now run qualifying pools on two days instead of one. “Every year we’ve seen record growth for all of our games, and it’s no surprise Evo is the place where they want to compete,” Evo co-founder Joey Cuellar told Yahoo eSports. “Competition will be fierce this year and I can’t wait to see who emerges as World Champions.”
Gfinity is opening up eSports tournaments to more Xbox One players, courtesy of a new app allowing users to build their own tournaments, marking the first time in console history that players can “create and manage their own cups, leagues, ladders and competitions” directly from the console. In addition, the company unveiled a $2,000 Rocket League Tournament for Europe and North America on the console.
Last weekend’s indictment of renowned Global Starcraft League champion Lee "Life" Seung Hyun along with Bung “Bbyong” Woo Yong – with charges of throwing matches in exchange for money – reopened vulnerabilities in the eSports realm. A Korean police report claims that Seung Hyun threw two matches during the KeSPA Cup in exchange for $60,000 from a gambling syndicate. Meanwhile, Woo Yong was charged with throwing one match, in January, for around $26,000. “The crimes were perpetrated with clear division of roles: Financial backers to put up the compensation for match-fixing, brokers to solicit the match-fixing and transfer the funds, and an employee in charge of receiving gambling funds and placing bets on gambling sites,” according to the BBC.
Nintendo’s upcoming game system, dubbed NX, is now slated to launch in March 2017 and will be unveiled later this year. The newest installment of franchise The Legend of Zelda will begin simultaneously for both Wii U and NX, with both versions of the game developed in tandem. Meanwhile, Miitomo, the brand’s first app for smartphones and tablets, has now crossed 10 million unique users worldwide, and the company will present a special 10-day “Celebrating 10 Million Users!” promotion starting tomorrow. Next up: apps based on the Fire Emblem and Animal Crossing franchises this fall.
Speaking of Nintendo, NY federal Judge Jed Rakoff ruled that the Nintendo 3DS does not infringe a patent on 3D display technology as claimed by plaintiffs Tomita Technologies USA, and Tomita Technologies International in 2011, according to reports. Judge Rakoff’s ruling follows Nintendo’s successful appeal of an earlier verdict, stating that the Nintendo 3DS performs in a significantly different way and does more than was contemplated by the Tomita patent.
It was a good week for Blizzard, which announced that Hearthstone: Heroes of Warcraft topped the 50 million registered player threshold. Meanwhile, the company will introduce Whispers of the Old Gods, the third expansion for Blizzard Entertainment’s online strategy card game. Whispers of the Old Gods is available now for Windows and MacPCs, iOS and Android tablets, and mobile phones.
Motherboard writes that Lifeboat Network, the private server service for Minecraft Pocket Edition, was hacked months ago, resulting in the theft of more than 7 million users’ names, email contact and passwords. Customers were not informed, according to the report, with a Lifeboat representative telling the site, "When this happened [in] early January we figured the best thing for our players was to quietly force a password reset without letting the hackers know they had limited time to act. We did this over a period of some weeks. We retain no personal information (name, address, age) about our players, so none was leaked."
A CYNOPSIS MESSAGE FROM ADVERTISE HERE
Mike Farina – 203.218.6480.
Traditional sports sponsor Bud Light is now making waves in the world of eSports, announcing The Bud Light All-Stars to celebrate the best players in the space. The brand will unveil a list of top eSports athletes from across North America on May 7 at DreamHack Austin, representing the likes of Counter Strike: Global Offensive, Dota 2, Hearthstone: Heroes of Warcraft, and Heroes of the Storm. After fans vote for their favorite eSports athlete, the company will be named as the first-ever Bud Light All-Stars live as Twitch on June 14 in Los Angeles. "Bud Light has always been the beer that sports fans regardless of what they’re watching reach for and enjoy together," said Bud Light vice president Alex Lambrecht. "Esports is a new and exciting frontier for us and we’re looking forward to providing another opportunity to bring fans around the country together to cheer for their favorite athlete."
Ubisoft is taking on E3 once again with its Ubisoft Lounge, a pop-up event being held in a location near the Los Angeles Convention Center, according to the company, allowing fans to get time with games from Ubisoft’s E3 lineup, chat with Ubisoft’s teams, attend master classes, compete against other fans and win prizes. In addition, fifty creative and dedicated fans from around the world, aka Star Players, will be chosen to join Ubisoft in LA for this year’s show.
Electronic Arts, the NHL and the NHLPA announced that fans will determine the next face of the EA Sports NHL 17 franchise through a cover vote. Eight hockey stars – one from each of the eight teams competing in the World Cup of Hockey 2016 will be competing for the honor with voting now underway at NHL.com and via Twitter. Cover competitors include Jamie Benn, Joe Pavelski, Jakub Voracek, Aleksander Barkov, Vladimir Tarasenko, Victor Hedman, Anze Kopitar and Connor McDavid.
Pizza Hut is coming back to serve as title sponsor of RTX, according to Fortune. The annual gaming event is expected to draw around 60,000 attendees and the brand will partner with the event organizer and Web video production studio Rooster Teeth to host tournaments, booths and other activities throughout the weekend.
Rockstar Energy Drink signed on as the "Official Drinks Partner" for Team Infused. "We’ve been supporting the eSports scene since back in 2010 and I’m excited to step up our involvement in this awesome arena by welcoming Team Infused to the Rockstar Energy Drink family,” said Gordon Donald, UK Brand Manager for Rockstar Energy. “Meeting various members of the Infused team at events throughout the years and seeing their attitude and performance during action-packed finals made this partnership a perfect fit for us. This isn’t just about a logo on a jersey; we have a long list of collaborative projects lined up with the Team Infused roster over the coming years."
Former Warner Bros. exec and Monolith Productions founder Jace Hall was named the new CEO of eSports outfit Echo Fox. “I feel very fortunate to welcome Jace to the Echo Fox family,” Rick Fox, owner of Echo Fox said in a statement. “He is an industry leader whose experience, vision and knowledge of the eSports [sic] industry make him an incredible addition to our franchise.”
Platinum Games President and CEO Tatsuya Minami left his role at the company, with Kenichi Sato named as his successor for both titles. In addition, the company appointed Seigo Tabira and Atsushi Inama to directors.
Northwest Majors starts tomorrow and features Street Fighter V, Super Smash Bros. Melee, Ultimate Marvel vs. Capcom 3, Mortal Kombat X and more.
ON THIS DAY in 2007: Nintendo acquires Monolith Soft from Namco.
What are the names of the original Ghosts from Pac-Man? (Email [email protected] with your answer and be sure to include your name, company and city.)
A CYNOPSIS MESSAGE
HOW SHOULD YOU LEVERAGE IT? Join Cynopsis on Tuesday, May 24 for an Out-of-Home Marketing webinar to learn how to craft cross-platform marketing campaigns that combine OOH and digital to drive awareness, tune-in, and social amplification.
Featured speakers include Dawn Callahan, CMO for Boingo Wireless; Alison Hoffman, EVP of Marketing for Starz Entertainment; David Krupp, CEO of Kinetic North America; and Rick Robinson, COO for Billups.
Later — Chris
Chris Pursell for Cynopsis | eSports @VegasandVine
04.28.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: SR. DIGITAL RESEARCH ANALYST/A+E Networks/NY: Provide sales-oriented market & competitive research materials, analyzes data from a variety of sources, recommends actionable strategies based on insights, & supports the division’s leadership initiatives. Full Info/Apply HERE (5/5)
JOB OPENING: ACCT EXEC/GLOW/NYC: Mng day to day needs of clients, strong emphasis on client and project management. 3 yrs acct or proj mngt exp pref’d. Prior experience working in digital or social media Strong kwldg of entertainment/pop culture/social.Resume to: [email protected] (5/5)
JOB OPENING: CULTURAL ANALYST, TV & MEDIA/TruthCo./NYC: Use semiotic methods to analyze and decode media. Capable of synthesizing research findings and articulating cultural insights. Understanding of critical theory and semiotics. Client presentation skills are a must. Full info/apply HERE (5/4)
JOB OPENING: DIGITAL ACCT EXEC/CHANNEL ONE NEWS/NYC: 2-4 yrs related multi-platform media sales exp specifically w/digital. BA degree bus/mktg or related field. Goal oriented, curious, independent, & incredible work ethic Excellent comm as well as problem solving skills. Resume to: http://bit.ly/1ShExyL (5/3)
JOB OPENING: VP of CLIENT SERVICES/DirectAvenue, Inc/Carlsbad CA: Lead/mng client services team creating an environment that nurtures and supports excellence. 10+ yrs exp in Client Services in an agency environment, pref TV media buying division/agency. Full info/apply HERE (5/3)
JOB OPENING: MARKETING MANAGER/NBCU/NYC: NBC Sports Linear & Digital Network Partnerships. Minimum 4 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MANAGER, NETWORK PARTNERSHIPS/NBC Entertainment/NYC: Min 5+ yrs exp in branded entertainment or integrated marketing role at a TV network, media/creative agency, or entertainment co, including Digital/Social partnership experience or multi-platform within the years of experience. Full info/apply HERE (5/3)
JOB OPENING: MARKETING MANAGER/NBCU/LA: Minimum 5-7 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in both digital and linear ideation, presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MGR, METADATA, ENCODING/A+E Networks/Stamford CT: Tech support & admin of all metadata & partner/vendor publishing related requirements; including XML schema support, new partner on-boarding, publishing error resolution, reporting, etc. Full info/apply HERE (5/3)
JOB OPENING: MGR, PROGRAMMING & SCHEDULING/iNDEMAND/NYC: Source, evaluate and schedule content for stunts. Coordinate schedules with affiliates. Manage team of schedulers. BA req’d. 3-4 yrs related exp. Apply: [email protected] (5/3)
JOB OPENING: MANAGER, CONTENT & PARTNERSHIPS/Zenith Optimedia Group/NYC: Newcast, seeks exp’d mgr. to develop and execute cross-platform solutions for key accounts. Partner with planning and activation teams. Apply at: https://goo.gl/atbosc (5/3)
JOB OPENING: PARTNER MARKETING MGR/LA or NY: Lead partner marketing efforts incl channel launches, retail promotions & strategic projects. 7-10 yrs exp in digital & partner/affiliate marketing. Direct exp negotiating deals, & creating/launching mktg campaigns. Full info/apply HERE (5/3)
JOB OPENING: Female or Male TV Host or Performer/Personality with strong beauty expertise/interest. Represent Paula’s Choice Skin care on QVC. Must be located w/in 2 hrs of West Chester, PA (Phialdelphia) Res/recent photo and on air links to [email protected] (4/30)
JOB OPENING: CREATIVE DIR, ON-AIR PROMOTIONS/Lifetime/NYC or LA: Resp for leading/motivating On-Air creative team to deliver buzzy campaigns of the highest creative standards. BA degree + min 10+ yrs hands-on exp in consumer advertising, cable industry/ent mktg. Full info/apply HERE (4/30)
JOB OPENING: DIR CONSUMER MKTG/ASPiRE TV/ATL: Dvlp/implement multi-platform mktg plans. 8+ yrs digital mktg exp. in tv req. Exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Res: [email protected] (4/30)
JOB OPENING: PRODUCT MKTG MGR/BitTorrent Live/SFO: Work w/prod teams to dvlp go-to-mkt, growth, and business models for both traditional and OTT. Exp formulating prod mktg strat & effective implementation for consumer tech products req’d. 5+ yrs media tech prod mktg exp. Full info/apply HERE (4/30)
JOB OPENING: SR DIRECTOR, SCHEDULE & ACQUISITIONS/History/NY: Manage all aspects of sched, inc daily, wkly and qtrly scheds that will maximize ratings & inc profits. 5+ yrs cable and/or brdcst sched & prgm mgmt. experience. Apply: www.aenetworks.com/career.html (4/30)
JOB OPENING: SENIOR MEDIA PLANNER/PET360/NY: PetSmart seeking creative/visionary/detail-oriented professional to join our team. Min. 3 yrs digital med/mktg exp, 2 yrs programmatic, 2 yrs mgmt. Must be intellectually curious/analytically charged. Full info/apply HERE (4/30)
JOB OPENING: AUDIENCE DEVELOPMENT MANAGER/PET360/PA: Part of PetSmart, oppty in our collab Ad Ops team. Play instrumental role in procuring/analyzing/exposing/optimizing new data segments that are high value to the media and ad sales organization. Full info/apply HERE (4/30)
JOB OPENING: AD OPERATIONS COODINATOR/Pet360/PA: PetSmart has excellent oppty for advtg professional. The backbone of campaign success through facilitating full cycle technical prod for cross-platform dig mktg prgms. Bachelors + 1 yr exp. Full info/apply HERE (4/30)
JOB OPENING: AD OPERATIONS CAMPAIGN MANAGER/PET360/PA: Oppty for indvl to manage key initiatives for the Pet360 Media Network. Maximize value throughout full life cycle of direct online advtg cmpgns and provide strategic and admin support. Min 1-2 yrs exp. Full info/apply HERE (4/30)
JOB OPENING: AD SALES ACCOUNT EXEC/AccuWeather/NYC: Resp for securing/retaining ad sales opportunities across all media sales platforms, primarily digital. Track rec of successful sales exp & 5+ yrs of online ad sales exp req’d. TV & or digital out-of-home sales a +. Full info/apply HERE (4/29)
JOB OPENING: VP’s of DEVELOPMENT/ITV America/LA and NYC: Largest producer of non-fiction content with 12 companies is looking for seasoned development executives to beef up a few of its labels. True creatives with proven sales track record. Min 7+ years dvlpmnt exp. Resumes to: [email protected] (4/29)
JOB OPENING: DIR, PROGRAMMING/FYI/NY: Manage the development of pilots, specials & series concepts. 7+ yrs proven exp in long-form content dev & production. Strong production relationships. Apply: www.aenetworks.com/career.html (4/29)
JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/AT&T/NYC: Responsible for user support on key systems that drive targeted ad sales product at the forefront of TV advertising. Req’s 1 yr Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA deg. Full info/apply HERE (4/29)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Drive revenue and community base through consumer acquisition, onboarding, engagement, retention and loyalty programs
Director of Consumer Retention
505 Games
Calabasas, California
http://www.505games.com/careers?p=job%2FokoM2fwg
ultimate responsibility for all aspects of that Brand’s success
Senior Global Brand Manager
505 Games
Calabasas, California
http://www.505games.com/careers?p=job%2Fo1B12fwp
Manage product P&Ls within given portfolio
Product Manager – Free to Play
505 Games
Calabasas, California
http://www.505games.com/careers?p=job%2FoDpz2fwn
Providing day-to-day operational support of network infrastructure
Network Engineer
Activision
Vancouver, British Columbia
https://activision.jibeapply.com/activision/jobs/OPE00006U/Vancouver-British-Columbia-Network-Engineer?lang=en-US
will be responsible for supporting the Global Sourcing team
Strategic Sourcing Analyst
Activision
Santa Monica, California
https://activision.jibeapply.com/activision/jobs/INF00008B/Santa-Monica-California-Strategic-Sourcing-Analyst?lang=en-US
Manage a portfolio of projects in a cross functional organization
Sr. Project Manager – Central Studios
Activision
Santa Monica, California
https://activision.jibeapply.com/activision/jobs/OPE00006Z/Santa-Monica-California-Sr-Project-Manager-Central-Studios?lang=en-US
defining new entertainment experiences through both hardware and software
Industrial Designer
Valve
Bellevue, WA
http://www.valvesoftware.com/jobs/job_postings.html
pursuing hardware design, software development, prototyping, testing, and production as we invent, design, and deliver new experiences
Virtual Reality – Engineers
Valve
Bellevue, WA
http://www.valvesoftware.com/jobs/job_postings.html
Provide relevant insight into human behavior in order to shape gameplay and customer experience
Psychologist (Research/Experimental)
Valve
Bellevue, WA
http://www.valvesoftware.com/jobs/job_postings.html
Design and implement new and exciting content for Guild Wars 2
Game Designer (Content)
ArenaNet
Bellevue, Washington
https://www.appone.com/maininforeq.asp?Ad=389217&R_ID=1144703&Refer=https://www.arena.net/&B_ID=44
Work closely with designers to visualize gameplay VFX for players, creatures and events
FX Artist (Contract)
ArenaNet
Bellevue, Washington
https://www.appone.com/maininforeq.asp?Ad=389217&R_ID=1224838&Refer=https://www.arena.net/&B_ID=44
Work closely across multiple disciplines to create creative user experience solutions in an agile, dynamic environment
Mobile UI/UX Designer
ArenaNet
Bellevue, Washington
https://www.appone.com/maininforeq.asp?Ad=389217&R_ID=1160703&Refer=https://www.arena.net/&B_ID=44
Understand marketing initiatives, strategic positioning and target audience
Art Director (12583)
Asics
Irvine, CA
https://career012.successfactors.eu/career?career%5fns=job%5flisting&company=S003910448P&navBarLevel=JOB%5fSEARCH&rcm%5fsite%5flocale=en%5fUS&site=VjItR2U0ZmpQVjVzUDcwUnBWUG54ZmgyZz09&career_job_req_id=12583&selected_lang=en_US&jobAlertController_jobAlertId=&jobAlertController_jobAlertName=&_s.crb=DigOsC%2f0CDVAvugYhZBUMXVq0lg%3d
Assesses ASICS most significant risks and ensuring that our compliance program addresses them
Compliance Attorney (11683)
Asics
Irvine, CA
https://career012.successfactors.eu/career?career%5fns=job%5flisting&company=S003910448P&navBarLevel=JOB%5fSEARCH&rcm%5fsite%5flocale=en%5fUS&site=VjItR2U0ZmpQVjVzUDcwUnBWUG54ZmgyZz09&career_job_req_id=11683&selected_lang=en_US&jobAlertController_jobAlertId=&jobAlertController_jobAlertName=&_s.crb=DigOsC%2f0CDVAvugYhZBUMXVq0lg%3d
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