02/13/15: Twitter to buy a social talent agency; James Franco lands starring role in J.J. Abram’s Hulu series; Amazon to reboot children’s series ‘Sigmund and the Sea Monsters’



A CYNOPSIS MESSAGE


2015 Cynopsis Top Women in Digital
Honoring those who excel in digital content, marketing, advertising, social media, and online

Final Deadline: Today, February 13, 2015 at 11:59pm!

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQ’s.


CYNOPSISDIGITAL
02.13.15

Good morning. It’s Friday February 13, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
Twitter
is planning to by social media talent agency Niche, the company that pairs up advertisers with content creators on social media platforms. The purchase signals Twitter’s attempt to ramp up its video advertising, the sector currently dominated by Facebook and YouTube. “As more users and creators use different products as a way to share what’s happening in their world, brands are also looking to partner with those individuals in hopes of generating moments that resonate with the people they’re trying to reach,” explained Baljeet Singh, product management director for Twitter.
 
James Franco
will star in Hulu’s upcoming nine-hour miniseries from J.J. Abrams called 11/22/63. Based on the Stephen King book of the same title, the thriller follows a high school English teacher who travels back in time to prevent the assassination of President John F. Kennedy. Bridget Carpenter (Friday Night Lights) will write the script and executive produce with King and Bad Robot‘s Bryan Burk.
 
Saturday Night Live devotees, rejoice: in honor of the show’s 40th anniversary, NBC just released the free app SNL40, which features clips from more than 800 episodes. For the super-fan, the app includes tag-based data to deeply rummage through the past 40 years, along with more recent clips. NBC even went as far to supply a free emoji keyboard that includes longtime exec producer Lorne Michaels or the character “Stefon” in cartoon form to share with friends.
 
Amazon will bring back classic children’s show Sigmund and the Sea Monsters for its next pilot season. The series originally aired on NBC in the mid 1970s, and followed a sea monster who is cast out by his family because he will not purposely scare people. Amazon did not disclose details on the release date.
 
Leading up to the 87th Annual Academy Awards on February 22, People launched two new red carpet style series yesterday. Louise Roe (Fashion Police) and Funny or Die’s Jonathan Van Ness will host Style is the Name of the Game, a short form video show that predicts what the A-list stars will wear on the big night. Another series, How It’s Done, will feature Oscar style inspiration from the past years’ red carpets. Both series are available on People.com.
 
The Orchard acquired North American rights to Sundance Film Festival Special Jury Award winning documentary Cartel Land for theatrical and digital distribution. Part Breaking Bad and part Robin Hood, the documentary highlights vigilante groups near the U.S. and Mexico border taking the law into their owns hands to protect the area. It will be released this fall.
 
Cartoon Network is getting its head in the game, specifically the NBA All-Star game. CN will feature special segments integrated into its TV show and digital platforms on Feb. 14 and Feb. 15, including a video Q&A on the CN Sayin’ App with NBC All-Stars and NBA video packages on CartoonNetwork.com and VOD. Behind-the-scenes images from CN Sayin’ interviews will also be shared on CN’s Instagram. Turner Broadcasting and Turner Sports are celebrating 30 years of NBA All-Star coverage with TNT as the exclusive home for the games.
 
Google
and 20th Century Fox teamed up to transform the film Kingsman: The Secret Service into an interactive website Become a Kingsman. Using Google Chrome, Google Street View/Maps and YouTube, the site’s users can partake in a series of fights and other “spy-worthy” tasks. Kingsman: The Secret Service stars Colin Firth, and follows a secret spy who recruits a street kid into his agency’s competitive training program to battle an evil tech genius.
 


A CYNOPSIS MESSAGE


Social Good Awards Breakfast
Tuesday, March 3, 2015 – 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to celebrate social responsibility in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. This is the moment to shine a light on good works by brands, networks and digital entities, regardless of platform.
 
View the Finalists | Purchase Tickets
Industry Partner: The Cable Center


 

CONTENT MEDIA

Musician Kanye West performed a free concert at Madison Square Garden last night, and streamed it live on Jay Z’s Life + Times channel on YouTube (785,000 subscribers, 590 million views). The concert series was hosted by Jay Z’s Roc Nation, and featured Oklahoma City Thunder basketball player Kevin Durant.
 
For the fourth year in a row, Rentrak named Telemundo the top Hispanic VOD network in 2014. The network ranked the highest in views and hours, totaling 18.5 million hours of all Hispanic VOD views last year. Rentrak OnDemand Essential is based on total VOD transactions from 2011-2014.
 
Want to learn how to make Generation Edge (born 1995 and after) co-curators of your network or brand? Then join us on Thursday, February 26, 2015 for a Cynopsis webinar, Generation Edge: Catching the New Wave of Viewers. We will have Andrea Russett (YouTube Star, Twitter Influencer and Gen Egder) on-hand to answer any questions you have for this emerging demo. Register your team here.
 

 
AD PLATFORMS + ADVERTISING
 

Video inventory management platform SpotXchange and entertainment company RTL Nederland announced a joint venture for the Benelux region in Amsterdam. At launch, SpotXchange Benelux will bring broadcast quality video inventory of video-on-demand platform RTL XL, and other top gaming, sports, and entertainment publishers affiliated with the video strip network to agencies and advertisers. RTL Group (RTL Nederland’s parent company) acquired a 65 percent stake in SpotXchange last September.
 
 

EXEC MOVES
 

Newly launched content creator, producer and distributor Endemol Shine Group appointed William Tan as Managing Director of Endemol Shine China. He was previously Head of Viacom International Media Networks Greater China.
 
Emmy and Cannes Lion Award winning interactive entertainment agency Secret Location opened a Los Angeles office with a new hire yesterday. Eric Shamlin was appointed to Vice President, Managing Director and Executive Producer for Secret Location. Most recently, Shamlin was the Executive Creative Producer for production company Stopp in Stockholm.
 
Talent agent David Unger joined Three Six Zero Group to launch Three Six Zero Entertainment. He will join co-founder Mark Gillespie as co-CEO, and operate in partnership with Jay X’s entertainment company Roc Nation.
 

 
DIGITAL SPOTLIGHT OF THE DAY

 
In light of Valentine’s Day tomorrow, you may be getting ready to plant a smooch on your sweetheart, your canine or feline friend, or maybe even a slice of pizza. Regardless of how you decide to celebrate, PBS Digital’s It’s Okay To Be Smart explored the science of kissing in its latest episode. Check out why we love to pucker up at www.cynopsis.com/#video.

See you Tuesday,
Jessica Reese  @JMarieReese
02.13.15

Roberta Caploe: Editorial Director @robertacaploe
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JOB OPENING: ANALYST/CMT, Logo, TV Land/NYC: Work on projs assigned by rsrch dept. Collect, analyze & interpret Nielsen data & other TV consumer tracking sources BA Deg. 1yr nat’l Ad Sales rsch exp. Internship acceptable. Full info/apply HERE (2/21) 

JOB OPENING: MGR DEVELOPMENT/NYC: NYC based Prod co seeks forward thinking Mgr w/bold ideas & vision for industry trends. 3+ yrs creds & prev exp req’d. Mng devt slate, create content, sizzles, castng tapes, presentn reels, support sales process. Resume HERE (2/20)

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JOB OPENING: INTEGRATED AD SALES MARKETING SPECIALIST/Discovery/NYC: Client oriented auto enthusiast to create & support dvlpmnt & execution of mktg & sponsorship initiatives for the Velocity ntwrk. 3-5 yrs mktg exp req’d. sports/auto exp a +. Full info/apply HERE (2/14)

JOB OPENING: ASSOC MGR, ON-AIR MEDIA STRAT/NAT GEO Channel/DC: point person for all On-Air promo initiatives for NGC & WILD. Manage strategic planning & execution of on-air. Full info/apply HERE (2/14)

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JOB OPENING: EXEC ASST TO JOINT CEO’S/DC: Sched mtgs, travel & event planning, maintain key company records, wkly & mthly reports. 3 yrs EA exp in TV, Organized, quick thinker, positive attitude. Resume to [email protected] (2/14)

JOB OPENING: ASSOC WRITER PRODUCER/IFC/NYC: assist w/concepting, writing & producing IFC promos, stunts, show launches, digital/social content & integrated marketing campaigns. Must be plugged into comedy world & have strong copy writing. 2 yrs. exp. More info/Apply HERE (2/14)

JOB OPENING: SR DIRECTOR, PROJECT LEADERSHIP/Scratch/NYC: Lead projects for external/internal partners. 10+ yrs. in consulting, strategy, rsrch, mktg/advertising (account mngmnt or account plan’g), brand mngmnt, media and/or tech pref’d. Full info/apply HERE (2/14)

JOB OPENING: DIGITAL RESEARCH MGR/AZTECA AMERICA/NYC: Understand & present rsrch insights from ComScore, Google Analytics & other measures of dig. Traffic/consumption. 1+ yr exp in media co, brdcst station, rep. firm or advrtsng agency pref’d. Resume HERE (2/14)

JOB OPENING: COORD, AD SALES MARKETING/Pivot TV/NYC: Support Director and work across depts & with external clients to develop mktg programs & produce on-air content to promote advertisers on Pivot. BA & 1-2 yrs exp rq’d. Full info/apply HERE (2/14)

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JOB OPENING: ON-AIR PROMOTIONS PLANNER/NBCU/Southeast/Southwest: Serve as promo liaison between on-air promotions and marketing, programming, traffic and sales. Manage on-air promotions inventory, assign and communicate traffic instructions Full info/apply HERE (2/14)

JOB OPENING: PRODUCER/SNI/KNOXVILLE: Produce content for top Lifestyle Networks. 7+ yrs brdcst producing a must. Strong field/writing skills. Lifestyle show exp, mgmt skills a plus. F/T w/benefits. Resume to: [email protected] (2/14)

JOB OPENING: INTEGRATED AD SALES MKTG MGR/Discovery/NYC: Client focused creative marketer to manage development & execution of ad sales on-air and online mktg opps. 5-7 yrs intgrtd mktg exp req’d. Full info apply HERE (2/14)

JOB OPENING: DIR MKTG/BBCA/NYC: Create/implement consumer promo strategies for BBCA channel. Dvlp/execute promos & off-channel mktg cmpgns w/focus on strategic media plan’g & brand strat. Lev cross-plat digital/social mktng initiatives. Full info/apply HERE (2/14)

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