| The New York Times is suing OpenAI and Microsoft for copyright infringement, alleging millions of Times articles were used to train automated chatbots that now compete with the paper. In addition to being held responsible for “billions of dollars” in damages, the Times is asking Microsoft and OpenAI to eliminate chatbot models and training data that use copyrighted material from the paper. “Our ongoing conversations with The New York Times have been productive and moving forward constructively, so we are surprised and disappointed with this development,” said OpenAI spokesperson Lindsey Held. “We’re hopeful that we will find a mutually beneficial way to work together, as we are doing with many other publishers.”
The U.S. ban on the Apple Watch Series 9 went into effect on December 26, following the review of an October ruling by the International Trade Commission over two patent lawsuits from Medical company Masimo. At issue is the technology for an optical sensor to detect blood flow. “We strongly disagree with the USITC decision and resulting exclusion order, and are taking all measures to return Apple Watch Series 9 and Apple Watch Ultra 2 to customers in the US as soon as possible,” said Apple in a statement.
Transportation company Hyperloop One is shutting down, reports Bloomberg. The startup, which has raised $450 million since 2014, had planned to build tube-encased lines to move passengers at high speeds.
Google has agreed to settle a privacy lawsuit. The class-action suit filed in 2020 alleges Google misled users into believing that it wouldn’t track their internet activities while using incognito mode, and continued to catalog details of users’ activities. Terms have not been disclosed, but the lawsuit originally sought $5 billion. A final settlement agreement is expected to be presented to a judge by February 24.
Media company Adwanted USA announced the launch of AI-powered search engine, Allocator, in the US. Currently available in France, the tool helps advertisers and media buyers find the suitable digital and traditional advertising space for the commercialization of their products. Allocator combines single-run multiple solutions, allowing users to find multiple solutions without having to repeat the process.
Synacor introduced the Cloud ID™ Media Connect managed consumer identity access management service, to fast track streaming ecosystem deployments. “A recurring theme in our recent customer meetings is heightened concerns about content security, recognition that authentication requirements are becoming overwhelming and a desire to move as quickly as possible to get content everywhere it needs to be,” said Synacor Senior Vice President Dana Golden. “Cloud ID Media Connect immediately delivers several years of complex authentication integrations to support changing business requirements and get content in front of consumers as quickly as possible.” |
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| Cynopsis Events
HAPPY NEW YEAR!
Welcome to 2024. Cynopsis has so much to share with you this year, including annual and brand-new programs. Take a look at what to expect this year…
Political Ad Spend 2024 Virtual Conference (Feb 15)
CTV Connect (March 13-14)
Sports Media Awards (April)
VIEW THE FULL LIST HERE |
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| BIG DEALS
Magid struck a strategic alliance with Claritas calling for Magid’s proprietary segmentation insights from SubScape™, introduced to the market this year, to fuel two of Claritas’ data products beginning: ConneXions®, a tech and digital media audience segmentation targeting solution, and PRIZM® Premier, a segmentation targeting solution based on consumer behavior. Claritas clients will be able to run campaigns among subsets of the streaming population based on the value they represent to the business.
Bluestone Equity Partners is making a growth investment in VideoVerse, the company behind Magnifi, an AI-powered video editing solution. “With media companies and streamers now producing millions of hours of video every minute, demand for curated content has skyrocketed,” said Vinayak Shrivastav, VideoVerse CEO and Co-Founder. “Our partnership with Bluestone marks an exciting phase as we forge ahead with global expansion, and driving innovation in the realm of media technology by unlocking the boundless potential of AI.”
Snowflake has entered into an agreement to acquire data clean room startup Samooha. Samooha is built for developers and business users and delivers industry specific analysis templates.
SOCIAL MEDIA
The European Union is formally investigating X for failure to counter illicit content and disinformation, a lack of transparency about advertising and “deceptive” design practices. It’s the first time the EU is exercising the authority it gained with the passage last year of the Digital Services Act, which gives regulators new powers to force social media companies to police their platforms.
Sixty-four percent of Gen Z consume news on social media, according to a study commissioned by Vizrt. Instagram (60%), TikTok (38%), and Facebook (38%), are most popular news sources for the demo. Other takeaways include:
· Gen Z is twice as likely to pay attention to content with on-screen graphics in comparison to other generations (31% vs 14%).
· 56% of those aged 18-25 find it challenging to watch content on their phones due to horizontal content not being adapted for vertical viewing.
· 45% find the lack of on-screen graphics when watching content on the go an issue.
“Content creators, traditional broadcasters and newer online news outfits, must adapt to meet the evolving needs of news consumers as each generation becomes more digitally advanced,” said Ulrich Voigt, Global Head of Product Management, Vizrt. “Immersive storytelling with AR and XR can quickly and easily break down barriers to news accessibility and drive audience engagement.”
PREDICTIONS FOR 2024
“2024 is going to be the year the TV ad industry puts the viewer back into the ad viewing experience. We anticipate this issue taking center stage because reaching viewers in today’s fragmented, cluttered and complex media landscape is no easy task. Given these dynamics, protecting and continually cultivating and improving the ad experience with viewers will become even more paramount.” – David Dworin, Chief Product Officer, FreeWheel
“AI and machine learning offer promising avenues for ad creative development and targeted messaging. However, the challenge lies in ensuring ads align with audience mindsets. As the advertising landscape evolves, reaching consumers in the right mindset becomes as critical as crafting quality creative. Misalignments can result in negative brand perceptions, impacting political campaigns as well. In fact, according to the AVCA, more than half of consumers were less interested in the brand and products found in contextually misaligned ads. For brands that are looking to better increase campaign performance in 2024, it’s crucial to not only leverage video-level data but emotional and AI-driven data to deliver the right ad, in the right context and right mindset of the consumer.” – Field Garthwaite, CEO and Co-Founder, IRIS.TV
“In 2024 we’ll see CTV offering a transformative user experience that transcends traditional boundaries. Just as the smartphone revolutionized what can be done using a phone, the digitization of TV will do the same for television. In fact, CTV has the capability to transform the TV from a device for watching content to the central digital hub in every household. The convergence of stationary and social will not only elevate user engagement but also create more robust opportunities for advertisers to connect to consumers with many different interests.” – Gisbert Pols, Director of Connected TV & New Channels, Adjust
“Ad servers are evolving from merely counting impressions to orchestrating personalized, data-rich ad experiences across various channels. Platforms merging with dynamic creative optimization systems will surpass traditional impression tracking limits.” – Oz Etzioni, CEO and Co-founder, Clinch
“The coming years promise a renaissance in digital sponsorship, as leagues and brands unite to craft immersive, interactive fan experiences that can test traditional broadcasts into the exhilarating domain of second-screen interactivity.” – Bob Lynch, CEO and Co-Founder, SponsorUnited
“In 2024, we’re bound to see more blurring of the lines between SSP and DSPs, attempts to disintermediate supply paths and tighter publisher-advertiser relationships, as more marketers push for inventory control, transparency and streamlined access, as we’ve seen in CTV. There will be increased reliance on SSPs to solve for audience discovery and targeting in the post-cookie era, and agencies to embrace curation as a tool to accomplish supply-path optimization (SPO) and addressability upstream.” – Eli Heath, Head of Identity, Lotame
“As CTV ad capabilities continue to improve and evolve, digital screens get more dynamic, and retail media ecosystems explode, it will be critical for advertisers to shift their ad campaigns beyond the living room. Targeted multi-screen experiences will be key in 2024 to reaching consumers with messages that move with the medium. Expect retailers to get smarter with their in-store screens, and expect brands to start to bring their CTV campaigns out of the home, onto mobile and into retail and other out-of-home locations in 2024.” – Cathy Oh, Chief Marketing Officer, TV & Mobile Service Business, Samsung Electronics
“To reduce churn and drive audience engagement CTV/Streaming publishers will prioritize content discovery with ideas borrowed from social media’s playbook. Expect a lot of experimentation as publishers determine best practices.” – Erin Firneno, VP, Business Intelligence, Advertiser Perceptions
“This year marked the one-year anniversary of Netflix launching its ‘Basic With Ads’ tier, and its success (15 million monthly users!) offers plenty of opportunities to capitalize on an audience willing to see ads in exchange for lower subscription fees. In the year ahead, we expect to see Netflix continue to expand its reach, going beyond free ad-supported TV to unlock new revenue opportunities. This could include live shopping/auctions, the gamification of content, AI-assisted shopping using chatbots and targeted message campaigns, and more. Netflix has the bandwidth to offer premium options that maximize interactivity and increase the average impression length to increase the advertising surface area, and 2024 we can see them take advantage of it. – Brad Altfest, Managing Director of Media and Entertainment, Agora
“The programmatic goal of finding the right person at the right time will shake up platform preference. When advertisers are not paying for it in the CTV space like Linear TV, what adds value in one channel vs. another when it’s the same person watching the same movie or show?”– Mark Jung, VP of Product, Dstillery |
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Fully info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Fully info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
ACCOUNT EXECUTIVE
TV ONE NETWORK
(Remote, Hybrid)
Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE
COPY COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE
AD SALES COORDINATOR
TV ONE NETWORK
(Remote, Hybrid)
Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE
DIRECTOR, CORPORATE COMMUNICATIONS
HALLMARK MEDIA
NYC
Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE
ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE
ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC
Technical manager for live, studio, productions/events. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE
SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE
Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE
HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE
DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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