A CYNOPSIS MESSAGE FROM ABC
“The ABC app is probably
the most impressive thing
to show someone on the iPad”
Ian Schaeffer AdAge 04.05.2010
The ABC iPad app has been downloaded
To see a quick demo, visit www.abc.com/ipad
05/05/10 Good morning, it’s Wednesday, May 5, 2010, and this is your first early morning digital briefing.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
~ TRENDS, RESEARCH, ETC. ~
Not exactly the news the cable industry want to hear ending into The Cable Show: roughly one in eight Americans will cutback or cut the cord altogether to their cable subscriptions next year, according to a new Yankee Group study. Dubbing the new group “coax-cutters,” a new wave of consumers mostly in the 18-34 year-old range are learning to do without cable by downloading content through broadband-connected gaming consoles or Blu-ray players. But a broader group of folks are cutting back because of economic reasons.
~ GADGETS & APPS ~
~ EXECUTIVE MOVES ~
A CYNOPSIS MESSAGE FROM IAB
IAB Digital Media Education – Now Available on Demand
The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.
Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101 – Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!
Learn more about IAB Professional Development On-Demand and get started today!
~ WEBSITE OF THE DAY ~
A CYNOPSIS MESSAGE
Upcoming Upfront 2010 Special Edition:
The Broadcast Market
Publishing May 19
Special Editions and more Upfront information are available at
Influence Brands and Agencies’ Upfront Buying Decisions.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
Member of Interactive Advertising Bureau (iab)
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