Wednesday, May 5th, 2010


“The ABC app is probably
the most impressive thing
to show someone on the iPad”
Ian Schaeffer AdAge 04.05.2010

The ABC iPad app has been downloaded
over 290,000 times in just 24 days.

To see a quick demo, visit

  Cynopsis: DIGITAL

Good morning, it’s Wednesday, May 5, 2010, and this is your first early morning digital briefing.

Rep. Rick Boucher (D., Va.), Chairman of the Subcommittee on Communications, Technology, and the Internet, and Rep. Cliff Stearns (R., Fla.) released a draft of a new bill to lay down privacy guidelines governing how companies collect and utilize users’ personal information. The measure, more than a year in the making, would require full disclosure of privacy practices, outlaw the sharing of info to third parties without expressed permission and establish mechanisms within the FTC to implement and enforce the new rules. The bill stops short of requiring ad targeting systems to seek consent for basic tracking and targeting practices through the use of cookies, although “sensitive” information including medical records, financial records, government-issued data and geographic location information would require opt-in consent. 


Google plans to begin selling e-books early this summer to compete with Amazon, Apple and Barnes & Noble, reports the WSJ, covering a panel at an event held at Random House’s NY offices. The company says Google Editions will be viewable on any web-connected device with a catalog of 500,000 or so titles at launch. The books can be accessed through Google’s books search service or via independents retailers’ websites. Publishers will retain 63% of the revenue from the sale with Google keeping 37%. 
To help celebrate Mother’s Day, Hallmark Channel has set up a VWall on the “Meet My Mom” tab of its Facebook page featuring multimedia user-generated content along with content submitted by the network. Both military and civilian users are encouraged to share tributes, photos and videos of their moms. The effort is in support of the Hallmark Channel Original Movie “Meet My Mom” starring Lori Loughlin, which premieres Saturday, May 8.
ABC’s daytime show The View introduced a new online video interface dubbed The VIEWer’s Choice that allows users to search for clips of the show by topic. The system utilizes Gotuit‘s Video Metadata Management System to tag segments of full episodes with topics or celebrities that were discussed or to label funny moments.
New York City’s own NYC Media has partnered with several networks (including History, A&E, WNBC-TV and V-me), independent producers and production companies to put together a new prime-time line up for NYC life (Channel 25), premiering May 10. Each of the shows will be available on the NYC Media’s video on demand player at the day after they air.


Film critic Roger Ebert, who made digital news earlier this year when he embraced text-to-voice synthesizing technology after a bout with thyroid cancer, was named the “Webby Person of the Year” in the unveiling of the International Academy of Digital Arts and Sciences‘ 14th Annual Webby Awards. OK Go, whose treadmill video for “Here It Goes Again” has been viewed more than 50 million times, won Film & Video Artist of the Year. Best Actress went to Amy Poehler for On Network’s Smart Girls at the Party. Several artists won both Webby and People’s Voice awards, including: Jim Carrey for best celebrity site, David Lynch’s Interview Project for best documentary series and The for best humor site. College Humor and The New York Times racked up the most awards with 5 each. This year’s winners will accept their awards June 14 at a ceremony in New York hosted by B.J. Novak from NBC’s The Office.
Subscription-based comedic online video card company JibJab struck a deal with Lucasfilm to include clips from the first three Star Wars films in a new UGC “Starring You” section on Upload a picture yourself or your friends to place their faces within the bodies of Luke, Han Solo or Princess Leia.


was issued a subpoena on Monday by Connecticut’s Attorney General to investigate whether or not the online classified ad service is doing enough to fight prostitution on its site and whether it may be profiting from it. Blumenthal, co-leading a coalition of 39 states, has monitored the site and said that he found that prostitution ads persist on craigslist’s “adult” section and elsewhere. Craigslist CEO Jim Buckmaster responded in a blog post that Blumenthal was “once again indulging in self-serving publicity” in the matter.
Google unveiled a plan to invest in clean and sustainable energy in the form of two wind farms. The company will put $38.3 million into two NextEra Energy Resources wind farms in the North Dakota plains.


Not exactly the news the cable industry want to hear ending into The Cable Show: roughly one in eight Americans will cutback or cut the cord altogether to their cable subscriptions next year, according to a new Yankee Group study. Dubbing the new group “coax-cutters,” a new wave of consumers mostly in the 18-34 year-old range are learning to do without cable by downloading content through broadband-connected gaming consoles or Blu-ray players. But a broader group of folks are cutting back because of economic reasons.
There are nearly 5,000 apps available for the iPad at the Apple App Store, according to mobile research firm Distimo, with the total increasing by 32.7% during the past two weeks. The largest application category on the iPad is Games with 1,577 titles (32%), followed by Entertainment and Books with 455 and 396 titles, respectively. Of the 186,414 applications in the Apple App Store for iPhone, 73% are paid, while 80% of the 4,870 applications in the Apple App Store for iPad are paid. The ave. paid app on the iPhone costs $3.82 while the average paid iPad app is up to $4.67.


ABC has revamped its popular ABC Player iPad app (400k downloads and counting) adding improved navigation and functionality, including 3G streaming support for the newly released 3G iPad models and improved rewind and FF. The app is the first to bring full episode TV shows to the 10″ inch screen iPad and it’s a pleasure to navigate, allowing you to swipe the top-of-page viewer from side to side to scroll through the latest episodes or view thumbnails by most popular, most recent or “staff picks.” Up to 5 ad-supported episodes are available per show.
Nickelodeon unveiled two new apps for the iPhone and iPod touch: “SpongeBob’s Krusty Komics” is offered for free or bundled with digital comics ranging from $2.99 to $19.99 and “ParentsConnect FunOnTheRun” is a free informational app providing the best kids resources in 52 major U.S. cities.
Marvel Entertainment and Seattle-based Zumobi have launched an immersive iPhone app around “Iron Man 2.” Iron Man Central features the trailer, multiple clips, downloadable wallpapers and links to buy tickets or other Marvel gear.
Netflix disclosed that nearly 1 million Nintendo Wii users have streamed Netflix movies to their TVs using the console so far. Netflix has offered an incentive of 10% off their monthly bill to users to activate their Nintendo streaming discs.


Tribute Broadcasting upped SVP/Programming and Entertainment Sean Compton to President of Programming, effectively immediately. He will continue to oversee programming decisions for WGN America and the company’s 23 broadcast television stations.
Current Media named former MTV executive Courtney Menzel as EVP/Distribution. Courtney is charged with overseeing the network’s affiliate sales and marketing as well as expanding Current’s reach. She will be based in Current’s New York office, reporting to COO report to Joanna Drake Earl.
Simulmedia tapped John Piccone for the newly-created position of VP/Sales. He will be based in Simulmedia’s Manhattan headquarters and report to Chief Revenue Officer Jon Werther.
Josh Abrams has been named VP/Sales at the online sports publisher Bleacher Report. Josh will supervise Bleacher Report’s advertising sales from the company’s newly-opened New York City offices.
Online real estate company Move, Inc. hired Dan Mohler as VP/Advertising Sales. He will be based out of Move’s Westlake Village, CA offices and report to Tricia Smith, VP/Consumer Media.
named a quartet of new Ad executives: Aisling McDonagh joins as Senior Sales Director; Todd Dufour comes onboard as Head of Influencer Marketing & Talent Relations and Judith Heimowitz and Mary Michael Marlo both join as Directors of Integrated Marketing.  Aisling and Judith are based out of BUZZMEDIA’s New York offices while Mary and Todd are located at the company’s Los Angeles’ headquarters. 


IAB Digital Media Education – Now Available on Demand 

The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.

Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101 – Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!

Learn more about IAB Professional Development On-Demand and get started today!


Cloud-based iTV solutions provider ActiveVideo Networks has acquired TAG Networks, operator of the interactive TAG-TV platform that allows cable subscribers to play casual games through a standard digital remote. (Click on “Web Games” at the top of screen to try out some of the games on the platform – many, but not all, require Internet Explorer on a PC.) The deal extends ActiveVideo’s CloudTV development platform to the fast growing gaming vertical, one of the most successful in early deployments in terms of user engagement. Sourcing TNS set-top data, TAG says that Time Warner Cable Oceanic subs in Hawaii averaged 116.5 minutes/day with the channel in 2009. And gaming is the killer app when it comes to attracting non-geeks to interactive television. For instance, more women play games than men on just about every platform besides the Xbox 360 and the PlayStation, according to a recent casual gaming study conducted by Lifetime.


Upcoming Upfront 2010 Special Edition:
The Broadcast Market
Publishing May 19

Special Editions and more Upfront information are available at Upfront Overview.

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising!, 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-926-9878 /

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR STRATEGIC MKTG/NYC: Resp for dvlpmnt & execution of revenue generating, integrated mrktng for potential& existing clients. Integrated mrktng &/or agency/media exp. Preferred. Apply@ # 1167373  (5/12)

JOB OPENING: MGR, COMMERCIAL ADMINISTRATION/Fox Broadcasting Company /LA: to acts as liaison with various depts to deal with issues/concerns regarding commercial placement and prod of logs .Req. 4yrs exp. Apply:  (5/12)

JOB OPENING: EXEC PRODUCER/EPIX/NY:Temp to Perm. Oversee prod mgmt, provide creative and/or prod direction for various projects across TV, print, premiums and on-line mediums. 5 10 yrs prod mgmt exp. EOE (5/12)

JOB OPENING: ACCT EXEC/Hearst Television/Sacramento: Mng existing acct list & dvlp new advertising partners for KQCA My58 TV,, and thisTV. Res/cvr letter/ref:  (5/12)

JOB OPENING: MGR, COMMUNICATIONS & PUBLICITY/TV Guide Network & Must have strong media relations & writing skills, 5-7 yrs of PR exp preferably in television industry. Resume /salary reqs to: (5/12)

JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @, # 1168640  (5/11)

JOB OPENING:  DIGITAL AD SALES PLANNER/Music Centric Company/NYC: Asst ad sales in prep of sales proposals, contact w/ ad agencies, mediavisor exp a +, knwldg of buy sell process a + ,  exc PC skills req’d. Contact (5/11)

JOB OPENING: VIEWER RELATIONS COORD TNT/TBS/TCM/Atlanta: Interact w/ viewers via email/phone/letters/social media. Exc oral/written skills required. Support PR group: identify issues/trends. 4 yr degree (5/8)
JOB OPENING: AD SALES ASSISTANT/Hallmark Channels/NY:  Works w/Acct. Execs and Sales Planners to service and maintain agencies/clients daily.  View full posting & apply:   “Jobs” (5/8)
JOB OPENING: DIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA:  Must strong publicity and comm exp, preferably for broadcast net and/or major cable net. Apply at  (5/8)

JOB OPENING: WEB GRAPHIC DESIGNER/PRODUCER/WE tv/NYC:  Support interactive content mktg teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/8)
JOB OPENING: VICE PRESIDENT, CELEB/BRAND MNGMT AND PRODUCT DEV/LA television prod co: must have extensive experience and contacts in celeb/brand merchandising and product develop.  Great relationships a must. (5/8)
JOB OPENING: RSCH DIRECTOR/TLC/SS or NYC: Temp assgn wrkg @Discovery thru agency: expert in Nielsen ratings & systems. Need analysis pro to supp VP & ntwrk’s day 2 day bus. strategies. contact: (5/6)

JOB OPENING: DIR. PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintains & evolves ongoing series. Showrunning exp req’d along w/ 6 yrs cbl nets exp in prgrm prod or mngmnt w/sig. creative input. #1584 (5/6)

JOB OPENING: FREELANCE RSRCH ANALYST/CNBC/Englewood Cliffs NJ: Anlyz ratings, traff & aud data for CNBC TV & digital. Req’d: BA, 1-2 yrs media rsrch.  Nielsen Galaxy Expl, NPower, MRI, Omniture. Apply: Sub: Rsrch Anlyst  (5/6)

JOB OPENING:  DIRECTOR, MKT RESEARCH/BET/NY:  Must have Mkt research/Nielsen Ratings/Cable/Media (5-7) yrs. send resumes to (5/6)

JOB OPENING: EXEC ASST/BET/NY:2+yrs exp.strong orgnztnl/comm skills; detail oriented w/ability to multi-task in fast-paced enviro. Exc oral/written skills. Must be proficient in PP, MS Word & Excel. Res:    (5/6)

JOB OPENING:  RSRCH MGRS (2) & RSRCH ANALYSTS (2)/MediaCo/NYC: (mgrs) Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI & other media rsrch. Apply: careers  (5/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MARKETING DEPT/NYC: at iN DEMAND seeks intern for marketing campaigns/database&website mgmt.  Apply:  (5/8)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  WRITER/PRODUCER seeking next successful TV project. Emmy winner, versatile, experienced, team player/leader. Background in journalism (BBC) Credits: Animal Planet, Discovery, Court TV, CNN, Fox. (5/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (5/12)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! (5/12)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! (5/11)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.   Seeking FT/PT or Temp-to-Perm position: (5/11)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. (5/11)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + hire me to help you get heard. (5/11)

SITUATION WANTED:  U albany 2010 grad,Looking for a position within the media fields Programming, Media Buying, Sales, Rsrch. I am currently interning at MTV Networks(Spike TV). Held the mktg position in my sorority. (5/11)

SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. (5/11)

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired (5/8)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR- LA and NY -TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. (5/6)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (5/6)

SITUATION WANTED:  DIGITAL CONTENT WRITER/COPYWRITER: Bkgrd Radio, TV, Comedy, Quiz, Contests, Trivia. Photoshp, CMS, Exp. Seeks creative environment to work & thrive!  Freelance/PT only–  (5/6)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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