Wednesday, May 19th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, May 19, 2010, and this is your first early morning Kids briefing.

If you are in the fashion industry, eventually you must head to Paris, and that is where True and friends set out for in the one-hour True Jackson, VP TV movie, Trapped in Paris, premiering this Saturday, May 22 at 8p on Nickelodeon.  But, True and friends are not headed for fashion houses  they are headed to Paris, posing as flight attendants, find a lost wedding ring of their eccentric boss.  The special features special guest star DJ Lance Rock (Lance Robertson) and the cast of Nick’s preschool music series Yo Gabba Gabba!, as well as Gage Golightly from the network’s series The Troop.  Immediately following the TV movie, True Jackson, VP star Keke Palmer will offer viewers insights into her life in the 30-minute special, 7 Secrets: Keke Palmer, at 9p.  The premiere and encores of Trapped in Paris will be simulcast on Nick Mobile, and after the premiere, the TV movie will also be available in HD on iTunes.  Additionally, 7 Secrets: Keke Palmer will be available on iTunes for a limited time and portions of the special will be available on mobile video-on-demand.  Additionally, Comcast will also offer a True Jackson, VP dedicated category in June that will feature the TV movie as well as new VOD episodes from the series.


Disney announces the fourth Pirates of the Caribbean movie, Pirates of the Caribbean: On Stranger Tides, will be filmed in 3D and released on May 20, 2011.  The newest chapter of Jerry Bruckheimer’s swashbuckling action/adventure movie franchise will be directed by Rob Marshall (Chicago).

Pterodactyl Productions and producer Mark Canton‘s (300) Atmosphere Entertainment are teaming to bring an updated version Malibu’s diminutive surfer gal Gidget back to the beach for both the big screen and TV, per Variety.  Pterodactyl’s co-founder Barney Cohen, who co-wrote/co-exec. produced Showtime’s Sabrina the Teenage Witch movie, has entered into deal with Gidget Worldwide to develop Gidget movie and TV projects that will focus on the strong young female character and current tween/teen issues.  Gidget Worldwide has grown the brand to include surf, wakeboard, skateboard, snowboard and other sports products as well as events.  Based on the 1957 Gidget novel by Frederick Kohner, there were several Gidget movies, TV series and TV movies, with some eight or so different actresses playing Gidget, including Sandra Dee, Sally Field and Karen Valentine.

Will there be a third The Nutty Professor with Eddie Murphy?  Well, according to a discussion Murphy had with Access Hollywood, he is indeed developing a concept for another The Nutty Professor.  Murphy says whether or not the threequel will move ahead will depend on if Universal thinks the movie is funny.  The first The Nutty Professor movie featuring Eddie Murphy was released in 1996, followed by Nutty Professor II: The Klumps in 2000, which earned domestic box office grosses of $128.8 million and $123.3 million respectively, per Box Office Mojo.


Sesame Street is teaming with kid’ author/artist Todd Parr to feature his distinctive work on the upcoming 41st season of the acclaimed Sesame Street TV series.  Working in collaboration, the Sesame Street creative team and Parr have developed a one-minute segment that is designed to help young kids deal with normal childhood fears.

PBS Kids celebrates summer fun with season-themed episodes of its series, beginning Monday, September 24 with a new episode of Dinosaur Train.  Then every Monday through July, kids can see new episodes of shows including Sid The Science Kid, Super Why, and Wordgirl, as well as a new episode of Cyberchase on Friday, June 25.



Bringing a little Comedy to our readers’ day.
Cynopsis Media
presents the Primetime Emmy® Special Series – Comedy Edition.
Publishing May 26

Daisy Whitney explores the Comedy Category before Nominees are determined.
Who are this year’s biggest programming successes, strongest nomination contenders,
and the underdogs with potential to surprise us all?

To Promote your Comedy Program, contact Mike Farina , 203.218.6480
To View the Editorial Calendar for the 5-part Primetime Emmy® Special Series.


Bazooka Candy Brands, a division of The Topps Company, is launching a multiplatform promotion for M. Night Shyamalan’s movie The Last Airbender, a Paramount movie that is based on the Nickelodeon animated series.  Launching this month, the Bazooka Candy Brands promotion will feature characters from the movie in their candy brands, including Baby Bottle Pop candy, Jumbo Push Pop, lollipop, and Juicy Drop Pop candy.  The promotion will reflect the 3D look and feel of the characters.  Additionally, Bazooka Candy Brands will create an online destination with the development of a promotional web site,, which will also offer a multi-level game featuring characters from the movie.  The Last Airbender releases on July 2, 2010.

Copyright Promotions Licensing Group (CPLG), the licensing division of Cookie Jar, is named as the worldwide licensing agent for the Degrassi TV franchise.  CPLG will target teenage girls and young adults with a range of Degrassi consumer products, apparel and publishing.  To that end CPLG has inked an apparel deal with 5th Sun, which will release Degrassi t-shirts exclusively at Hot Topic beginning this summer.  This marks the first time in Degrassi’s 30-year history that apparel and books based on the property will be available.  The Degrassi franchise, which has touched on most every issue possible, made its initial debut in 1980 with The Kids of Degrassi TV series on CBC (Canada).  As many know, that series was followed by three other series, Degrassi Junior High, Degrassi High and Degrassi: The Next Generation, as well as three TV movies, two mini-series, and a documentary.

Target Entertainment Group appoints Kidz Entertainment as the licensing sub-agent for PlayStation brand and select PlayStation software intellectual properties (IPs) across Eastern Europe and Scandinavia.  Under the deal, Kidz Entertainment will manage the merchandise program across all consumer products categories, excluding PlayStation peripherals and specific accessories.  PlayStation IPs licensed to Kidz Entertainment include LittleBigPlanet, God of War, Ratchet and Clank, Wipeout, EyePet and Invizimals.

Ignition Licensing enters into a licensing partnership with The Jim Henson Company to represent Fraggle Rock in the UK, where the series airs regularly on Cartoon Network.  The first Fraggle Rock UK licensees include Manhattan Toy Company (plush and puppets), Rasta Imposta (dress up), Fashion UK (apparel) and Hype (greetings cards).  Ignition is currently in discussions with partners in categories including gifting and collectibles, stationery, apparel and accessories, publishing and homewares.

4Kids Entertainment International has been named to represent the preschool property Penelope around the world, excluding Asia and France.  The animated Penelope series (52 episodes, 2 Christmas specials) is produced by Japan’s Nippon Animation.  Penelope is based on the books by Anne Gutman and Georg Hallensleben, which was first published by licensor France-based Gallimard Jeunesse.  The books include 48 titles (pop-up books, paperback and gift books), and have been translated into 14+ languages with 2+ million copies sold worldwide.  In March of this year a Penelope musical ran in Japan, where there are 700+ licensed products based on the property available.  4Kids will showcase the property at Licensing Expo in Las Vegas next month.

Nickelodeon & Viacom Consumer Products (NVCP) completes a raft of outdoor and summer products deals for a number of Nickelodeon properties:

  • For Germany/Austria/Switzerland, long-term licensing partner Simba Toys renews its deal for a variety of SpongeBob SquarePants summer and outdoor toys (e.g. bodyboards, water squirters and sprinklers, wind-up boats and fishing games).
  • In South Africa: Buzzdi Fashions inks a swimwear deal for Dora the Explorer, featuring swimsuits for K2-6; Style-Eyes of California will create Dora the Explorer outerwear; Style-Eyes also sings a deal for iCarly outerwear.
  • In Turkey, Ataman will produce SpongeBob SquarePants wet wipes, the first time the company has entered into a licensed wet wipes deal.
  • Industrial Juguetera for a range of Dora the Explorer themed battery powered outdoor products including bikes, scooters, tricycles, cars, plus play tents, for Spain and Portugal.
  • Also in for Spain and Portugal, melamine product producer NV Corporacion will produce SpongeBob SquarePants branded travelling and picnic-ware; additionally, for Spain, K-Ractermania will launch summer and beach SpongeBob SquarePants accessories (e.g. beach bags, belts, wallets, isothermal bags, and camera cases).


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/10-5/16/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1155    DSNY*:             1349
DSNY*:             802    NAN**:               732
CARTOON:         531    CARTOON:          718
NICK JR*:          370    NICK JR:             532
NAN**:              410    DXD:                  149
ADSM**:            180    BET:                   108
DXD:                  124    NICKTOONS:       107
NICKTOONS:        78    ESPN:                   92
BET:                    56    DISCOVERY:          60
TEENNICK:           55    ANIMAL PLANET:    58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/10-5/16/10 :
Total Day        (000) Primetime       (000)
NICK°:              566    DSNY*:             1001
DSNY*:             518    NAN**:               550
CARTOON:         314    CARTOON:          482
NAN**:             308    DXD:                  107
ADSM**:            98    NICK JR*:             77
DXD:                  84    NICKTOONS:         70
NICK JR*:           54    BET:                     64
NICKTOONS:       49    ESPN:                   56
TEENNICK:          47    TEENNICK:            46
BET:                   33    ANIMAL PLANET:    44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/10-5/16/10 :
Total Day       (000)   Primetime      (000)
DSNY*:             464     DSNY*:            832
NICK°:              426     NAN*:              636
NAN**:             405     CARTOON:        361
CARTOON:         225     BET:                102
ADSM**:           148     ESPN:                96
DXD:                   62     DXD:                 82
TEENNICK:           58     TEENNICK:        63
MTV:                    53     COMEDY:          62
BET:                    48     DISCOVERY:      61
NICKTOONS:        36     NICKTOONS:     55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia: 
On what show from the 90’s does blue blood meet blue collar and a whole lot of “queens wisdom”?  THE NANNY  Kudos to: Lanie Richberger-Cartoon Network/Atlanta; Andy Krinner-aNb Media/NY; Ron Yurman-Short Hills Media Group/NJ; Rich Thomas-Disney Book Group/Brooklyn; Valerie Isozaki-Vertical Marketing Network/Tustin; Michael Terlizzi-GSN/Santa Monica; Margie Hernandez-25th Annual Imagen Awards/LA

Today’s Trivia Question:   If you buy and wear these, you will “Run faster, jump higher!”  Cool!  What are they (specifically)?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-926-9878 /

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: 2+ yrs exp req’d (5/26)

JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. Req#9689 (5/26)

JOB OPENING: DIGITAL AD SALES/Top Tier Music Centric Company/NYC: Bring relationships and strong work ethic, 2years minimum exp. knowledge of agency outside of NY East Coast a +. Contact: (5/26)

JOB OPENING: MULTI MEDIA DESIGN-FINANCIAL COMMUNICATIONS MANAGER/ Scripps Networks/ Knoxville, TN: Create multimedia financial presentations for corp clients. 3-5 yrs exp graphic design. Apply: #1570 (5/25)

JOB OPENING: MGR SCHEDULING/New York: Lead sched’g strategy.Contribute to network plan’g/direction including sched’g, prgrmng & acquisitions. (5/25)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at (5/25)

JOB OPENING: ACCOUNTANT/NY Jets/Florham Park NJ  Month end close, bank statement reconciles & G/L reconciliations, general ledger entries. 3-5 yrs exp in public & private. Great Plains exp. BA in Accounting. Resume: (5/25)

JOB OPENING: MGR MEDIA PLNR/Anheuser-Busch/STL MO: 10+ yrs prgrsv mktg exp across broad bkgrnd req’d. Exc verbal/written comm skills Eng& Span req’d. Latino demo knwldg. Apply: (5/22)

JOB OPENING: AE /CBSOuternet/GAMESTOPTV/NY: Prior bdcst sales exp & new biz dev exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based ad network has traction. Email (5/22)

JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs, NJ: Rprt & strat insight CNBC digital media & tv. 1-2 yrs exp web analytics, media/advertising/mkting rsrch/strat. Opp for x media perspective http://www/ 1180990 (5/22)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp (5/22)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + (5/22)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: (5/21)

JOB OPENING: BET Networks/DIR- PROGRAM RESEARCH/NYC: min 5+ years Program Research/Nielsen Data & Systems, Cable/TV. Broadcast, Syndication & Ad Sales Research knowledge. (5/21)

JOB OPENING: SENIOR ANALYST/SEATTLE, WA: Provide marketing intelligence analysis/seeking new revenue opportunities /min of 4(7pref)yrs req in digital marketing /analytics/On-Air TV exp pref/. REQ 245386 (5/21)

JOB OPENING: MGR, RESEARCH/Oprah Winfrey Network/LA: Custom research, trend reporting: oversee online panel, show testing, mine syndie research, build presentations. Xlnt Storyteller/presenter. 5+ yrs exp. (5/21)

JOB OPENING: VP, LEGAL/DIG. & NEW MEDIA/NYC/MTVN: 6+ yrs/transactional/drafting/negotiating tech/new media agreements/sftwr licence/dvlpmnt/IP licenses/lrg law firm/media exp/JD/NY Bar. EOE/M/F/D/AAP (5/20)

JOB OPENING: PUBLICIST /Turner Ent Networks/ATL:Launch/sustain ntwrk series w/ innovative publicity campaigns.Strong knwldg of regn’l & nat’l press & min of 3 yrs ent publicity exp, pref@ntwrk or studio. Res: (5/20)

JOB OPENING: INT’L DIGITAL RESEARCH MANAGER/NY: Req: Digital Media research exp. Omniture exp. Strong quantitative, analytical, interpersonal, presentation & writing skills. Apply: An EOE/M/F/D/AAP (5/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! (5/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (5/26)

SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. (5/26)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. (5/25)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. (5/22)

SITUATION WANTED: CHILDREN’S Entertainment/Art Director/Designer (NY/Boston) 15 years experience, Theatre, TV and Film seeks new projects Illustrator/Art direction/development assignments.  (5/22)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (5/22)

SITUATION WANTED: EIC/PRODUCTION EXEC/LINE PRODUCER. 10+ yrs experience in nonfiction/reality with feature background. Discovery, History, TLC, A&E, HGTV, etc. Coming available. Looking on network or prod side. (5/22)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position: (5/22)

SITUATION WANTED:  WRITER’S ASSISTANT (LA): USC-trained screenwriter looking to work for an experienced Hollywood writer. Willing to take on any task my boss can give. (5/21)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo.  (5/21)

SITUATION WANTED: CHILDREN’S Entertainment/Art Director/Designer (NY/Boston) 15 years experience, Theatre, TV and Film seeks new projects Illustrator/Art direction/development assignments. (5/21)

SITUATION WANTED:  CREATIVE WRITER: Recent grad, Hampshire College ’09. 4+ Years Exp. Extremely hard-working, optimistic, dedicated & fun. Contact  (5/20)

E-mail or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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