Upcoming Webinars

  • Cynopsis Social Media Webinar: Harnessing the Power of Periscope

    Live-broadcasting app Periscope has taken the social media world by storm, boasting 10 million users and 40 years of watch time per day. It’s an ingenious, inexpensive marketing tool that engages viewers in a way that “lean-back” linear just can’t – but also has businesses apprehensive about piracy. What do people want from Periscope, and [...]

On Demand Webinars

  • Viewability Solutions: How to Get Seen and Lift Digital Revenue

    Houston, we have a problem…a major viewability problem. Only 44% of digital display ads were viewable during 2Q15, down from 49.4% in the year-ago period, according to Integral Ad Science’s latest media quality report. “The industry has been slow to improve viewability rates despite increasing pressure from advertisers,” notes the study. So how do advertisers and marketers improve their [...]
  • Transforming Your Career: Moving from Linear TV to New Media

    Do you work at a traditional network but want to move to a digital publishing position? Or perhaps migrate to a job at a digital platform? We have assembled a panel of top-level executives and hiring managers who will provide insight into how to develop the most effect strategy in order to make a smart, successful [...]
  • The New Secrets of Successful Apps for Kids

    The children’s app market shows no signs of slowing as a mecca for established studios and newcomers alike, with the sector grabbing an increasing slice of the total mobile app market that’s projected to reach $98 billion by 2018, according to ABI Research. But like any commercial fast lane, it’s also rife with potholes and fender benders. The [...]
  • On Demand: How to Use Snapchat to Reach and Deepen Your Audience

    Snapchat is the social media tool of the moment, and it’s a powerful one that you need to know how to use. The speedy evolution of Snapchat from a “Poof, you’re gone” messaging platform to a genuine content provider has brands of every stripe thinking about how this form of social media can help reach the [...]
  • Who’s Counting? TV Measurement vs. Your True Total Audience

    Wednesday, June 17, 2015 – 1:30PM to 3:00PM $325 per site – invite your team! For questions, please contact Trish Pihonak (trish@cynopsis.com). It’s 10pm – do you know where your viewers are? Exactly what is being measured as a rating by Nielsen and what is left unmeasured is a burning [...]
  • Surviving Disruption: The Latest Strategies for Monetizing OTT

    Thursday, May 28, 2015 – 1:30PM to 3:00PM $325 per site – invite your team! For questions, please contact Trish Pihonak (trish@cynopsis.com). With the television ecosystem evolving at a rapid-fire pace, networks, advertisers and pay-TV providers are racing to catch up – or risk being left behind as OTT captures [...]
  • How to Sell Digital Advertising in a Fragmented Media World

    Tuesday, March 31, 2015 – 1:30PM to 2:45PM $295 per site – invite your team! (CD’s also available for purchase) For questions, please contact Trish Pihonak (trish@cynopsis.com). Select oneWebinar onlyCD onlyWebinar and CD This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of  your [...]
  • What You Need to Know Now About Programmatic Ad Buying

    Wednesday, March 18, 2015 – 1:30PM to 3:00PM $295 per site – invite your team! (CD’s also available for purchase) For questions, please contact Trish Pihonak (trish@cynopsis.com). Select oneWebinar onlyCD onlyWebinar and CD The programmatic selling and buying of advertising is still a relatively new tool, only now hitting its [...]
  • Generation Edge: Catching the New Wave of Viewers

    Thursday, February 26, 2015 – 1:30PM to 3:00PM $295 per site – invite your team! (CD’s also available for purchase) For questions, please contact Trish Pihonak (trish@cynopsis.com). Select oneWebinar onlyCD onlyWebinar and CD Move over, Millennials. As over a quarter of the population, “Generation Edge” – born beginning in 1995 [...]
  • Social Media & Sports: Engagement and Tune-In Strategies

    Tuesday, February 24, 2015 – 1:30PM to 3:00PM $295 per site – invite your team! (CD’s also available for purchase) For questions, please contact Trish Pihonak (trish@cynopsis.com). Select oneWebinar onlyCD onlyWebinar and CD As sports continue to blaze the trail in harnessing social media audiences, learn how savvy content producers [...]

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