Tuesday, February 28th, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, February 28, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

In a keynote address at the Mobile World Congress in Barcelona, Facebook CTO Bret Taylor made a couple of announcements in regards to the monetization capabilities of its own platform, as well as setting an industry standard for the mobile web and apps. First, Facebook announced that it is working with wireless operators to introduce a billing service directly through the social network’s mobile platform. This will allow Facebook to offer paid content, apps and services directly through mobile devices. Among the first wireless carriers to sign on to this new service include AT&T, T-Mobile, Softbank, Vodafone and Verizon. Second, Facebook is partnering with over 30 phone manufacturers to establish a standard for mobile browsers, focusing specifically on HTML5. This new group, dubbed W3C Mobile Web Platform Core Community Group, which includes the likes of AT&T, Verizon, HTC, Nokia, Netflix and Zynga, is push the adoption rate of HTML5 in an effort to combat the mobile dominance of Apple and Google. With that in mind, Facebook has launched Ringmark, a mobile browser test suite that enables developers to test out how their app would work on different devices and browsers.


TBS has launched a second-screen tablet app for fans of Conan O’Brien’s late night show on the network. Using automatic content recognition (ACR) technology, Team Coco provides users exclusive, synced content in real-time as they watch the show. Each episode of CONAN will feature up to 25 different pieces of bonus content, including video clips, photos and slide shows, background info on guests, polls and quizzes, facts and trivia, memorable quotes and more. The app is also integrated with Facebook and Twitter. AT&T is the launch sponsor for the app, which is available for free on both the iPad and Android tablets.

As part of Universal Sports‘ multiyear distribution deal with DISH Network, DISH subscribers will be able to stream some of the network’s sports content on multiple screens, including the web via DISHOnline.com, smartphones and tablets. Financial terms of the deal were not made available.


AOL has unveiled a new self-service technology platform for the customization, delivery and management of premium display ads. The new offering provides marketers an easy-to-use interface to manage all of their brands’ assets and deliver them across the web. “Think of Pictela Enterprise as a content management system for ads,” said Greg Rogers, SVP of premium formats at AOL and CEO of Pictela. Pictela Enterprise is certified to serve its display ad units across AOL, Advertising.com and “most major online publishers.” Digitas and Mindshare have signed on as launch partners for the beta release.

The Interactive Advertising Bureau (IAB) has unveiled the five winning mobile ad concepts of its “Mobile Rising Stars” competition. The IAB Mobile Rising Stars are a product of the IAB Rising Stars initiative that aims to “create new canvasses for brand advertising on digital platforms.” Winning submitters included The Weather Channel (submitted the “Drifter” concept in the Slider category), AOL, Google, Jivox, Microsoft and more. IAB says it will now collaborate with the winners over the next 90-120 days to build detailed specs for the ad units to run across multiple screens and operating systems. The winning formats:

  • Filmstrip: A scrollable, multi-panel ad unit similar to the one used in display ads.
  • Slider: An overlay unit that enables users to slide the entire page over to reveal a full-page interactive experience.
  • Adhesion Banner: A standard banner that “adheres” to its start position when a device is rotated or when the screen is altered (for example, magnified).
  • Full Page: An ad experience that takes up the entire screen in either landscape or portrait mode; “an ideal creative canvas” according to the IAB.
  • Push: A bottom- or top-page banner that expands to full screen.

LinkedIn has launched a “Follow Company” button, allowing a business to embed a button on their websites and online marketing materials that will give users easy access to that business’ LinkedIn company page. Once followed, updates from the company on the professional social network will immediately be published to the user’s profile page. LinkedIn says the introduction of the button is just the first phase of its new “follower ecosystem strategy,” which will be unveiled over the coming in weeks, that will enable brands to evolve their social communications efforts on the platform. Per a member research survey it recently conducted, LinkedIn finds that 67% of LinkedIn users believe it is a more appropriate social environment for business-to-business interactions, while 60% say they expect industry insights and news from the companies they choose to follow.

Mottert Systems has introduced new internet buying software designed with the requirements and budgets of small- to medium-sized agencies in mind. The offering is similar to traditional media buying software in the way it supports planning, authorizing, buying, ordering and reporting on internet ad campaigns. Among the features available through the solution include post analysis of click-through rates and an Exposure Analysis system that estimates the reach, average frequency and frequency of distribution for any media, including internet schedules. Mottert says versions of the software are available for purchasing online ad impressions, views and clicks on a weekly or monthly basis.

Marketron has announced that over 1,200 new radio stations have licensed its Marketron Mobile advertising platform in the past year, bringing its total to over 1,950. Marketron says that stations using its platform can offer advertisers a scalable mobile service that can integrate into all types of ad channels, including traditional spot, web display, social media and more, thus ensuring that it effectively reaches targeted audiences. The platform runs over 18K ad campaigns per month for clients such as ESPN, Microsoft, Lincoln Financial Media and more.


Unilever and Nielsen have signed a pact for the use of Nielsen Online Campaign Ratings reach, frequency and gross rating point (GRP) measurement for all Unilever brand internet ad campaigns in the U.S. The deal will cover measurement for all 2012 digital campaigns across Unilever’s portfolio of nearly 40 brands, which Unilever says it will then use to enhance its online campaign media planning and buying. Nielsen Online Campaign Ratings launched last August with Media Rating Council-accredited GRP for online ad campaigns of any size with metrics similar to those used for TV advertising; an effort to enable cross-media planning and analysis. Since then, Nielsen says the service has powered more than 350 campaigns for over 50 brands across more than 400 websites. Nielsen is planning to expand the service to the U.K. later this year.


Trendrr has published its social TV breakdown for the 84th Oscars, covering total social activity from social networks and applications such as Facebook, Twitter, Get Glue, Miso and Viggle. According to the data, the Oscars doubled its total social activity in 2012 when compared to the 2011 ceremony. In terms of gender, 56% of socially active viewers were female. In terms of sentiment, 62% of socially active viewers had a positive opinion of the ceremony (22% negative). In terms of geography, NY and LA were the two most socially active cities, followed by Chicago, San Francisco and D.C. The web was responsible for 59% of social activity surrounding the awards, while mobile took care of the remaining 41%. Taking a more in-depth look at second screen apps, Trendrr found that 224K users checked-in to Get Glue, while 88K checked-in to Viggle. For the latter, 85% of Viggle users watching the Oscars participated in a live interactive experience through the app.

Here’s more Oscar data, courtesy of Mass Relevance, a member of the group of start-ups that have been given access to the Twitter Firehouse. The Academy Awards generated a total of over 4.1 million mentions on Twitter, which includes terms (hashtagged or not) such as #oscars, “the academy awards” and @theacademy, as well as several variations of those terms. The top five most mentioned celebs were Meryl Streep, George Clooney, Angelina Jolie, Billy Crystal and Octavia Spencer. The two top tweets per minute moments (TPM) of the night were when Hugo won its fifth Oscar (Best Visual Effects) and Octavia Spencer’s win for Best Supporting Actress. The data covers the time between 1pm and 1am ET. Mass Relevance has worked on other projects on Twitter for the likes of the Obama Twitter Town Hall, the NY Giants, NBC’s The Voice and more.


Gannett has appointed Mary Murcko to be its new President of Sales, where she will be responsible for growing national advertising revenue across Gannett’s publishing and digital businesses. Specifically, she will oversee sales for USA TODAY, Gannett Digital and U.S. Community Publishing’s national efforts. Murcko will report to Gannett’s senior vice president and chief marketing officer Maryam Banikarim, and will be based out of New York City.

AOL’s chief technology officer Alex Gounares is stepping down, according to AllThingsD. He had joined the company in March of 2010 after serving as VP of advertising research and development, as well as CTO of the Online Services division at Microsoft. The report cites sources that say Gounares is leaving the company in order to return to the Seattle area.

LiveRail, a provider of a real-time online video ad platform, has made three new additions to its online video advertising team. Marc Gaccione has joined as Executive Director of Publisher Services, a position at which he will lend a hand in maintaining and developing new relationships with top video publishers. Ward Flock joins the company as Senior Director Publisher Development, while Christine Pereira has come on board as the new Senior Director of Demand Services.


Cynopsis Media presents:
Daytime Emmy® Awards: Before the Ballot Special Editions
A 4-part series publishing from March 8  April 19, 2012

We explore the major Categories before Nominees are determined
Daytime Drama, Game Show, Talk Show, and Kids Programs

Space is limited!
To advertise contact Mike Farina – mike@cynopsis.com, 203.218.6480


Today, some entertainment for a good cause: Backstage Drama is a web series, from Fubble Entertainment, about a man who is placed into the witness protection program as a janitor in a small town community theater. It also happens to be raising funds for independent and community theaters in the U.S. The first two episodes of the series are available for free online, after which the entire series can be purchased for $9.99, for a whole year. 30% of the money raised goes directly to a community theater, while the rest is earmarked for producing more episodes, meaning more job opportunities for people working in the arts. Starting with a soft launch, the series has recently picked it up in terms of subscriptions, enabling Fubble to cut checks to several theaters across the country. Fubble has also partnered with the American Association of Community Theaters to launch the series in theaters spanning the country. Give it a look; it’s not a bad way to support the arts, especially if you were once a theater kid.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 203-381-9096 / trish@cynopsis.com

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIGITAL AE’S/NY & CHICAGO: 3+ years industry ad sales exp in digital, agency & client contacts req, established properties, not a start up, trl and ent required, good benefits send resume to Jwatson@execsearchinc.net (3/6)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive; 10+ yrs exp w/ primary research, test+control data & applied research; Resumes: www.lodgenet.com/careers (3/6)

JOB OPENING: SSE/SALES PLANNER/Current TV/LA: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. skelly@current.com (3/6)

JOB OPENING: SENIOR ANALYST, OXYGEN NETWORKS, SALES RESEARCH/NBC Universal: Experience with Nielsen NetRatings and ComScore Media Metrics. Please apply at www.nbcunicareers.com Job#4413 (3/6)

JOB OPENING: VP MARKETING, DAILY CANDY/NBCU/NYC: 10+ yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg of DC brand, trends & digital marketplace, Strng Email Mrktg skills, Database Knwlge Apply: www.nbcunicareers.com Job# 4525BR (3/3)

JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. mlsjobs@mlssoccer.com (3/2)

JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. mlsjobs@mlssoccer.com (3/2)

JOB OPENING: PROGRAMMING EXEC/The Hub/Burbank, CA: Temporary position. Hourly no benefits. scripted exp. Dev exp. Live action animation & game shows. Apply: www.hubworld.com (3/2)

JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: www.sho.com/careers (3/2)

JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to sally.sy@bbc.com (3/2)

JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. sally.sy@bbc.com (3/2)

JOB OPENING: DIR CORP COMM/BBC WORLDWIDE/NYC: Effective director needed for high impact internal/external corp and divisional press/PR campaigns. 7+ yrs exp. in Comm/PR/trade publicity w/ a media company. Rez: sally.sy@bbc.com (3/2)

JOB OPENING: RESEARCH MANAGER/NBC Universal/Sprout/Philadelphia, PA: Experience with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings is a must. Apply at www.nbcunicareers.com Job#4530 (3/2)

JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to https://nielsen.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=1200585 (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. Rgoodman@activeinternational.com call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)

JOB OPENING: PROMO SVC REP/Fox Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122825 (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at www.sho.com/careers (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. sally.sy@bbc.com (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/ILLUME PR/LA: Gain experience in digital media, gaming & tech PR by assisting agency on projects. Should be interested in tech & social media w/ strong writing skills. Send resume: illume@illumepr.com (3/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. Specializes in talent, tape, paper and packaging, agency and network savvy, runs on Batteries. parkerrandal@gmail.com (3/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (3/6)

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (3/3)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact kcopeland24@gmail.com (3/3)

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: francene32@hotmail.com (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! EntertainmentLawyer@Lawyer.com (2/29)

E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

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