Tuesday, April 24th, 2012

Cynopsis: Sports

Good morning. It’s Tuesday, April 24, 2012, and this is your first early morning Sports briefing.

FOX Sports Media Group entered a multi-year, multi-media agreement with Golden Boy Promotions to provide live boxing content in the US and internationally. Domestically, Golden Boy fights will be carried on FOX Deportes, on FOX Sports regional networks, and FUEL TV where one originally produced boxing event per month will air live. In addition, live boxing events from cities throughout Mexico will be also carried on FOX Deportes. The first U.S. event is scheduled for Friday, May 4at 11p with a bout featuring former World Champion Daniel Ponce De Leon of Cuauhtemoc and Juarez’s Eduardo “El Chucky” Lazcano in the main event for the vacant WBC USNBC Super Featherweight title.

Internationally, FOX’s networks will take exclusive rights to FOX’s U.S.-produced fights throughout Latin America, the Caribbean, sub-Saharan Africa and Europe and to fight cards originating in Mexico throughout most of South America, the Caribbean and Europe. In addition, FOX’s networks have exclusive rights to Golden Boy’s Solo Boxeo series in Mexico and Central America, while FOX Sports Brazil has rights to select Golden Boy Promotions premier events.

On the Air

Two of the biggest franchises squaring off in the semifinal round delivered record ratings for FX. The Chelsea FC/ FC Barcelona game last Wednesday drew an audience of 592,000 viewers (and over a million counting FOX Deportes), according to Nielsen, a network-record for soccer, and likely scoring as the most-watched UEFA Champions League non-final match ever. FX’s audience was up 21% compared to last year’s first semifinal. Meanwhile, the other semifinal on Tuesday on FOX Soccer scored 308,000 viewers, up 20%. Both games were also broadcast on FOX Deportes.

What does it take to cut away from a Yankees comeback against the Red Sox? A perfect game. FOX Saturday Baseball helped generate a 2.7/6 this weekend for the Yankees/Red Sox and White Sox/Mariners telecasts. In spite of a historic comeback by the Yankees, White Sox pitcher Phil Humber’s perfect game saw the channel swap out the rivalry game (which was airing in most of the country) to showcase the final three outs of Humber’s efforts. Overall, Saturday’s 2.7/6 is up 59% over last year’s 1.7/4 and peaked at a 3.2/8 when the network cut away to the historic event. Through three weeks, FOX Saturday Baseball is averaging a 2.6/6 in the metered markets, up 8% over last year’s 2.4/6.

NBC’s coverage of the Bruins’ overtime win against the Capitals drew the highest NHL playoff overnight rating outside of the Stanley Cup Final in 14 years, with a 2.5 in the overnight rating, according to Nielsen.

Universal Sports Network and Unipublic locked in a multiyear renewal for cycling’s Vuelta a Espana through2016. The four-year agreement includes television, Internet and mobile rights across the United States and Canada.
ESPN’s Outside the Lines has a huge break that the U.S. Attorney’s Office in the Eastern District of Louisiana is investigating New Orleans Saints general manager Mickey Loomis for using an electronic device located in his Superdome suite that had been secretly re-wired to allow him to eavesdrop on visiting coaches for nearly three NFL seasons. Loomis already is looking at an eight-game suspension from the NFL for his role in the bounty scandal. If proven, the allegations could be a violation not only of NFL rules but federal laws as well.

MLB Network is bringing today’s Yankees/Rangers to national audiences. The game will feature Hiroki Kuroda vs. Yu Darvish on the mount and air nationally on the channel at 8p.

USA Track and Field named Max Siegel to serve as CEO of the organization. Siegel will become the fourth CEO in the organization’s history when he assumes his duties on May 1 as part of a two-year contract. He previously served as President of Global Operations at Dale Earnhardt Inc.

The NBA Development League announced that it will bring back the Boost Mobile NBA D-League National Tryouts, with events taking place in LA on May 12, Chicago on June 2, New York on June 16 and Houston on June 17. The one-day tryouts will see several hundred athletes participate across the four cities for a chance to gain eligibility for November’s NBA D-League Draft. 

Today is the Cynopsis: Sports Business Summit! Join executives from the MLB Network, CSE, BTN, NFL, FOX Sports, NBC Sports, NASCAR, Turner Sports, IMG, Yahoo!, Wasserman Media Group, CBS Sports, ESPN, the NHL, Pepsico and many more today in Manhattan. For the full agenda and to register, visit: http://www.cynopsissportssummit.com/

Sponsorship & Promotion

CBS Sports executive Michael Jaquet has been named Chief Marketing Officer for the U.S. Ski and Snowboard Association (USSA) where he will take over leadership responsibilities for sponsorship, licensing, suppliers and media sales and marketing for the Olympic sports organization and its U.S. Ski Team, U.S. Freeskiing and U.S. Snowboarding brands. He departs his role as Vice President, Television and Properties Sales at CBS Sports for the job.

USA Basketball and The Jeep brand are entering a partnership that will make Jeep Wrangler the “Official Vehicle of USA Basketball,” supporting both the men’s and women’s national teams. The brand will subsequently launch a full advertising and marketing campaign beginning Saturday, April 28. In addition, the company named Chris Paul as its spokesman for this partnership.

The Western & Southern Open extended its deal with the Western & Southern Financial Group for three more years to keep the company as title sponsor of the tennis tournament through 2014. The Western & Southern Financial Group has been the tournament’s title sponsor since 2002.

Digital Fields

ESPN is launching a social media promotion designed to have a College GameDay spot filmed on a TBD campus this summer. Through May 2, fans can vote once per day for their university at gamedayvote.com or using the Facebook app at facebook.com/collegegameday. More than 120 FBS football programs will be included in the promotion.

The Cleveland Indians are unlocking a new Indians Social Suite in their stadium dubbed as “the first social media-only space in professional sports,” according to ESPN. The suite will offer fans the opportunity to chat about the Tribe offline with other attendees, as well as with friends and followers only directly from a Wi-Fi-enabled suite that is placed at Progressive Field.

The Main Event

Heats/Celtics at TNT at 8p.



Who do you want to reach?

Cynopsis Media e-publications are read by…
235+ major brands | Cable/MSO/DBS Representatives | Agency Reps/Buyers/Planners | Cable & Broadcast Network Decision Makers | Talent | Technology Executives | Producers | Writers/Editors | Analyst/Researchers | Freelance Consultants | Publicists/Agents | Crew/Operators |
Other Industry Professionals & Influencers

Contact Mike Farina, VP of Business Development & Sales to drive results & reach your target market.

ON THIS DAY in 1963: The Boston Celtics beat the Lakers in four games to two to take the 17th NBA Championship.

Answer to Our Last Sports Trivia Question: The Nets have had two players win NBA Rookie of the Year. Name one. Buck Williams and Derrick Coleman. Kudos: Michael Ritz-BucStar Consulting/NY; Keith Marder-Halstead Property/NY; Noah Coslov-CineSport/NY; Brian Ricco-MultiVision Media/NY; Marc Wollis-NBC Sports Group/Orlando; Tony Ferranti-MMSI/Warwick; Paul Gygli-NBCUniversal Television Distribution/Universal City; Tom Moore-Kalt Productions/LA.

In The Know: Three quarterbacks from Stanford have been taken with the number one pick in the NFL draft. Name two. (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 888-702-3858 / trish@cynopsis.com

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: www.ufc.com/careers (5/1)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: cynthia.rivera@espn.com (5/1)

JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: maspencer2010@gmail.com (5/1)

JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: www.nbcunicareers.com Job# 5299BR, EOE/M/F/D/AAP (5/1)

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: http://www.hallmarkchannel.com/jobs (4/28)

 JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at http://tinyurl.com/c9m33x9 (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: employment@universalsports.com (4/28)

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: http://www.scrippsnetworks.com Req. 2953 (4/27)

JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp.  industry req. www.timewarnercable.com/careers #134478BR (4/27)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/27)

JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: www.nbcunicareers.com Job#5369BR (4/27)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: melanie.hill@turner.com (4/27)

JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: www.nbcunicareers.com 5159BR (4/27)

JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d.  Susan.Saddik@cbs.com  Apply: www.cbscareers.com (4/27)

JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to: directv.com, http://DIRECTV.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=1200448&src=JB-10292 (4/27)

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to Jwatson@execsearchinc.net (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: http://www.leftfieldpictures.com/cfo-posting/ Resumes to: cfosearch@leftfieldpictures.com (4/26)

JOB OPENING: CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: www.aenetworks.com/careers.html (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: www.aenetworks.com/careers.html (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR http://www.turner.com/#/careers/job-details/130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact Susan.Saddik@cbs.com (4/26)

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: spikehire@gmail.com (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. www.cbscorporation.com/careers (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit www.nbcunicareers.com for more info. Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/truTV.com/NYC: Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: BrandStrategy@turner.com (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: dpines@tavistalks.com (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: http://current.com/jobs.htm (4/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email danielle.cook@ludorum.com (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (5/1)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid prod.co/agency/ntwrk/relationships, runs on batteries! parkerrandal@gmail.com (4/25)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.


Related Stories

11/25/15: Bieber bails on Late Show; Kevin Bacon set to sizzle in Tremors; Sesame Street grows up for HBO

Bieber bails

CYNOPSIS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning briefing. Tonight’s Premieres: HGTV: Property Brothers at Home on the Ranch at 9p History: Christmas Through the Decades at 10p Tonight’s Finales: DIY: Building Hawaii at 10p and 10:30p TLC: Coach Charming at 10:30p Thursday’s Finale: HGTV: Rehab Addict: […]

11/25/15: National Geographic to debut its first original digital content; Amazon causes stir with Man in the High Castle subway campaign; Netflix nabs two new original films

Amazon pulls plug on controversial "Man In the High Castle" marketing campaign

CYNOPSISDIGITAL 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning digital briefing. TOP NEWS   Want some Nat Geo with your turkey? Beginning this Thursday, National Geographic Partners is launching four new digital series – the company’s first slate of original digital content – on the company’s digital platforms. […]

11/25/15: PBC punches a new deal with FOX; Comcast’s Facebook play; NHL’s Collins exits the ice

PBC punches a new deal with FOX

CYNOPSISSPORTS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning Sports briefing.  FOX Sports is ringing in the New Year via a deeper media rights deal with Premier Boxing Champions that will now see multiple primetime Saturday evening bouts on the FOX broadcast network and FOX Deportes in 2016 […]


Search for more JOBS

JOB OF THE WEEK MGR, CONSUMER PRESS & PUBLICITY New Form Digital Santa Monica CA Day-to-day supervision of PR Agency of Record. Dvlp/lead consumer press strategies for New Form Digital. 5+ yrs exp ent & media. Extensive exp PR, corporate comm. Email resume HERE jodi@newformdigital.com. CYNOPSISJOBS 11.24.15 Good morning. It’s Tuesday, November 24, 2015, […]

11/24/15: Fox News loses a Friend; HBO’s U2 Paris show rescheduled; FX hands Fargo a third season

Elisabeth Hasselbeck exiting Fox News

CYNOPSIS 11.24.15 Good morning. It’s Tuesday November 24, 2015, and this is your first early morning briefing. Tonight’s Premieres: Great American Country: Log Cabin Living at 10p Nat Geo: Badlands, Texas at 10p Tonight’s Finales: ABC: Dancing With the Stars at 9p A&E: Storage Wars at 9:30p, Storage Wars: Miami at 10:30p Bravo: The People’s […]