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Good morning. It’s Thursday, May 26, 2011, and this is your first early morning Kids briefing.
Litton Entertainment inks a deal with ABC to program the network’s Saturday morning programming block beginning this fall. Under the agreement Litton will launch ABC Weekend Adventure, a block comprised of all six new half-hour, HD and E/I (Educational/Informative) series targeted to Tweens/Teens 13-16 on Saturday, September 3, 2011 on ABC affiliates nationwide. The FCC compliant three-hour youth-centric block will feature shows designed to encourage viewers to explore the world and culture, give back to communities and live healthier lives. Produced by Litton Studios, ABC Weekend Adventure will air Saturday mornings in most markets following Good Morning America on 95% of US ABC Affiliates, including ABC O&O stations. Additionally, Litton has formed the ABC Weekend Adventure’s E/I Advisory Board (members TBA), which will advice it on program content and FCC compliance. Prior to this the ABC Saturday morning programming block has featured Disney Channel programming, currently called ABC Kids and previously titled Disney’s One Saturday Morning. The Saturday morning blocks on the other broadcast networks are also programmed from outside with network, currently Qubo on NBC is programmed by Qubo, CookieJarTV on CBS is programmed by Cookie Jar Entertainment, and The CW’s Toonzai is programmed by 4Kids Entertainment. The ABC Weekend Adventure effort is the first Saturday morning block to specifically target Tweens/Teens. The lineup for the new ABC Weekend Adventure Saturday morning block will feature:
- Jack Hanna’s Wild Countdown – each episode wildlife host/expert Hanna will countdown the top 10 in any number of animal related categories.
- Ocean Mysteries – hosted by animal/nature conservationist Jeff Corwin from the Georgia Aquarium, the series explores life under water and why our oceans are so important.
- Born To Explore – adventurer/explorer Richard Wiese host the series during which he uncovers facts about nature and man-made wonders in his unique way.
- Agents of Change – from Mark Koops, creator/producer of The Biggest Loser, the show reports on the challenges people (teens and others) confront and how they take control of the situation. The series is designed to inspire teens to take action and get involved.
- The Delicious Adventures of Claire Thomas – A Tom Lynch Co and Lee Gaither’s Basil Street Media project, the food-centric series is hosted by food enthusiast and chef, as she travels to various communities to get inspiration for her kitchen creations and help teens to make healthy eating choices and lifestyles.
- Culture Click – a stylized new magazine format hosted by Nzinga Blake (E! Entertainment), the program begins with what is hot on the web and then takes a further look at how relates to our culture now and throughout time.
Disney Channel picks up the original new live-action series Austin & Ally. Set to being production this summer, the comedy will premiere on the network in late 2011. The series revolves around polar opposites, Austin, an extrovert and musician/singer played by newcomer Ross Lynch, and Ally, a shy but brilliant songwriter played by Laura Marano, who partner to become a popular musical act. The series also stars Raini Rodriguez and Calum Worth as their best friends Trish and Dez. Austin & Ally was created and executive-produced by Kevin Kopelow and Heath Seifert (Good Burger, Kenan & Kel, Sonny With A Chance, Jonas).
Chello Zone‘s preschool channel JimJam ( www.jimjam.tv ) expands in Asia with its launch on Indonesia’s new pay TV channel Skynindo. The channel’s programming lineup includes Thomas & Friends, Bob the Builder, Barney, Angelina Ballerina and Fireman Sam. JimJam is a join venture of Chellomedia’s Chello Zone with Hit Entertainment.
Vancouver-based Atomic Cartoons teams with Teletoon Canada to developed the new series Pirate Express (52×11). Targeted to K7-11, Pirate Express is a co-production with France’s Ellipsanime. Pirate Express follows the adventures of Newt, a 12-year-old Atlantean boy and the son of Poseidon, who is leading a motley crew of rowdy pirates on bizarre voyages aboard their pirate ship, Fancy Pants. Things are complicated by the fact that the ship’s original captain must reluctantly accompany them on their missions. If the pirates fail on their adventures, they will be sent back to a ship in a bottle forever.
CBeebies will take preschool viewers around the world to see how kids around the world live, which includes this month’s debut of the short-form series Little Human Planet (16×5) in Latin America and the US Hispanic channel, the latter available on Dish Network’s DishLatino package. Little Human Planet airs in Spanish as part of the channel’s Tiempo de Jugar (Playtime) programming block. The segments were created during production of the Human Planet series.
Hasbro announces it is creating a Center of Excellence for Hasbro Games in Rhode Island. The new Center of Excellence for Games will further the toy company’s “re-imagining, re-inventing and re-igniting” of its core brands across multiple platforms in traditional and digital gaming. The plan will also see Hasbro reorganize its global games business and move its games marketing and games development employees from East Longmeadow, MA to Rhode Island. The company will relocate about 70 employees, reducing the force of about 75 by years end. Hasbro factory and certain corporate service employees will not be affected by this move.
CBS Consumer Products unveils new publishing programs for two of its franchises, Star Trek and CSI: Crime Scene Investigation. Abrams, Simon & Schuster and Quirk Books sign on to publish books for fans of all ages, which will release throughout 2011 and 2012. Star Trek titles will include behind-the-scenes access, trivia, facts and unusual information with three new titles slated for release. For CSI, Simon & Schuster’s Children’s Group’s Simon Spotlight imprint will launch CSI Chapter Books, a series of original novels specifically for tweens based. The first title in the age appropriate forensic science series, Mystery Meatloaf by David Lewman, is set to publish in January 2012.
American Greetings Properties (AGP) and Italian licensing agent Starbright SRL expands their licensing efforts for the classic Holly Hobbie and Care Bears by renewing their apparel deal with Sisters for Italy. While Sisters has been a Holly Hobbie licensee since 2008, Care Bears is a new addition for them. The new collection of Holly Hobbie and Care Bears sleepwear (pajamas, bathrobes, and nightgowns) will be available this fall/winter 2011. AGP is the intellectual property and outbound licensing division of American Greetings Corporation.
Zinkia Entertainment‘s Pocoyo DVD titles from NCircle Entertainment will be available is growing its retail reach and will be available at Kmart and 7-Eleven, as well as Redbox video kiosks. Kmart and 7-Eleven will introduce the Meet Pocoyo DVD this month, with Redbox kiosks adding new title Let’s Party in June. Existing retail partners including Toys “R” Us, Safeway, Albertsons/SuperValu, Kroger Southwest, Nordstrom Walmart, Sears, and Ingram Entertainment continue to expand their Pocoyo line, adding new DVD titles.
The Pokemon Company International and McDonald’s will feature the new Pokemon Black-White-themed Happy Meals summer promotion in North America this June 17-July 7, 2011. The promotion will feature one of eight exclusive Pokemon figures (including Pikachu and new Pokemon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark), as well as one of twelve Pokemon Trading Card Game cards with the purchase of a Happy Meal. McDonald’s will support the promotion with a full marketing campaign and online activities at McWorld.com ( www.mcworld.com ) and HappyMeal.com ( www.happymeal.com ). The Pokemon Black-White Happy Meal promotion will rollout in major markets around the world later this year and in 2012.
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1386; K6-11 916; TWEENS 9-14 685
DISNEY CHANNEL: K2-11 1171; K6-11 816; TWEENS 9-14 642
CARTOON NETWORK: K2-11 554; K6-11 363; TWEENS 9-14 282
DISNEY XD: K2-11 167; K6-11 127; TWEENS 9-14 88
NICKTOONS: K2-11 103; K6-11 79; TWEENS 9-14 44
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 22, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1216; K6-11 818; TWEENS 9-14 536
DISNEY CHANNEL: K2-11 1401; K6-11 991; TWEENS 9-14 721
CARTOON NETWORK: K2-11 535; K6-11 352; TWEENS 9-14 239
DISNEY XD: K2-11 156; K6-11 123; TWEENS 9-14 103
NICKTOONS: K2-11 123; K6-11 94; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 23, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 953; K6-11 400; TWEENS 9-14 278
DISNEY CHANNEL: K2-11 944; K6-11 562; TWEENS 9-14 392
CARTOON NETWORK: K2-11 531; K6-11 335; TWEENS 9-14 244
DISNEY XD: K2-11 203; K6-11 155; TWEENS 9-14 127
NICKTOONS: K2-11 97; K6-11 62; TWEENS 9-14 40
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 24, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 934; K6-11 414; TWEENS 9-14 309
DISNEY CHANNEL: K2-11 878; K6-11 433; TWEENS 9-14 292
CARTOON NETWORK: K2-11 493; K6-11 336; TWEENS 9-14 246
DISNEY XD: K2-11 158; K6-11 127; TWEENS 9-14 102
NICKTOONS: K2-11 72; K6-11 50; TWEENS 9-14 41
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia: Here’s the premise – what’s the show? School bully transformed into a dog. 100 DEEDS FOR EDDIE McDOWD Kudos to: Tom Mason-MainBrain Prods/Simi Valley; Max Burnett-The Troop/Nickelodeon
Today’s Trivia Question: What was Henry Cabot Henhouse III’s pseudonym? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Gwen Billings for Cynopsis Kids!
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