Thursday, April 19th, 2012


From Bread Baker to Breadwinner
More WE tv viewers are BREADWINNERS!
They are 60% more likely to be sole breadwinners
And 75% more likely to make more money than their spouses
Reach WE tv’s Breadwinner Viewership – the ultimate household provider! For more information contact Allison Clarke at 646-273-3551.

Source: WE tv Engagement Advantage Study, Dec 2011.


Good morning. It’s Thursday, April 19, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
National Geographic Channel: The Great American Manhunt at 9p
Bravo: Kathy at 10p


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Present California Lieutenant Governor, Gavin Newsom is set to host a new weekly program for Current TV titled The Gavin Newsom Show. Launching in May, the one-hour talk show will have a California skew as Newsom interviews headline-making people from Silicon Valley, Hollywood and more. Former CNN Worldwide producer Mia Haugen will serve as executive producer. 

The fifth and final season of Damages will premiere July 11 on DirecTV’s Audience Network.  Glenn Close and Rose Byrne return for the concluding season and a slew of actors including Ryan Phillippe, Janet McTeer, John Hannah, Judd Hirsch, M. Emmett Walsh and Jenna Elfman will make recurring appearances.  

A second season of My Crazy Obsession was ordered by TLC, reports THR.  The series is based on a 2011 special that spawned the eight-episode first season.  The new season will premiere in early 2013 produced by Sharp Entertainment for TLC. 

A&E Network will now debut the real-life series Flipped Off on April 28 at 10p.  The series stars Survivor’s Russell Hantz as he steps into the real estate house flipping market of Houston. 

Jamie Oliver joins BBC America’s daytime schedule with his food series, Jamie’s 30-Minute Meals starting May 1 at 1p.  In each episode, Oliver services up main dishes to sides and salads and desserts adding in his own unique twist.  The show will premiere with back-to-back episodes and the series is produced by Fresh One for Channel 4.

Tuesday’s season finale of Doomsday Preppers airing at 9p on National Geographic Channel (NGC) drew in 861,000 total viewers and 541,000 with A25-54 along with a 0.6 rating among A25-54.  The series completed its run as NGC’s highest rated series ever.  NGC will air a “best of” compilation episode on April 24 at 9p and a second season has been ordered debuting later this fall. In addition, NGC bowed Amish: Out of Order on Tuesday at 10p delivering 940,000 total viewers and 492,000 with A25-54 and averaging a 0.5 rating in the demo. 

UPFRONT 2012: BET Networks: BET & Centric

BET Networks held its annual Upfront yesterday and new programming on BET includes:

  • Don’t Sleep is a new original late night series featuring journalist T. J. Holmes as host.  Holmes will offer his perspective on topics important to African Americans and the show will also involve numerous in-studio and on-location correspondents offering other perspectives, humor and commentary.
  • House Husbands is a primetime comedy sketch show emanating from the 2011 BET Awards. The half-hour comedy is part semi-scripted and part reality TV and stars Kevin Hart who serves as executive producer.
  • The Mathis Project is a new docu-series featuring Judge Greg Mathis, with a goal in mind to empower neighborhoods plagued by unsolved homicides.  Produced by ITV Studios America.
  • Second Generation Wayans is a scripted comedy series based on the lives of Craig and Dante Wayans and George O. Gore II. The series will follow the trio as they step out of the shadow of their famous uncles to carve their own paths to stardom.

BET is returning several shows to its schedule including 106 & Park, Bobby Jones Gospel, Let’s Stay Together, Reed Between the Lines, Sunday Best and The Game


New programs on BET’s sister network, Centric include:

  • Apollo Live offers a fresh spin on the classic variety show in the form of a singing competition featuring Doug E. Fresh and Michael Bivins as judges and numerous special guests and performances.  Tony Rock serves as host.
  • Centric Soul Weekend, hosted by Cedric the Entertainer, this program features three days of live comedy, music and events highlighting stars from R&B, Soul and Hip Hop culminating in The Soul Train Awards.
  • Soul Train Awards will be back in 2013 with its awards show simulcast on Centric and BET.

Returning series on Centric include: As Written, Being, Culture List, Inside and Music Takeover Weekends.

UPFRONT 2012: The Style Network

At its upfront presentation yesterday in New York, The Style Network emphasized a 25% increase in original programming with the addition of five new original series, six series in development and two returning series.  With its new slate, Style is “staying true to its brand” by offering quality programming that is “innovative, stylish, classic and enduring.”  Also this summer, Style launches its “Summer of Style” where the network gets a makeover in the form of a new logo, look and tagline.  Style Network further revealed it is up +22% among W18-49 and its median age decreased by 4 years to a current median age of 39.

Style Network new series are:

  • Docu-series Betsey + Lulu from Magical Elves, takes viewers inside the lives of fashion icon Betsey Johnson and her daughter Lulu as they work together and also explore their ever-changing mother-daughter relationship. 
  • Ultimate Home with Bill Rancic (wt) focuses on Bill, the husband of Giuliana as he helps real people create their dream home. 
  • Empire Girls: Julissa & Adrienne is a one-hour docu-series following Latina BFFs Adrienne Bailon (Cheetah Girls) and Julisssa Bermudez (106 and Park) living in New York City as they try to break into the world of show business.  Produced by Ish Entertainment.
  • Chicagolicious is a previously-announced series which is a spinoff to the network’s Jerseylicious series set in Chicago.  Produced by Endemol USA.
  • Party Fabulous Vegas follows event planner, Tory Cooper and socialite, Joan Hammer who are co-owners of Priceless Affairs, an event company based in Las Vegas.  From Gay Rosenthal Productions.

The five projects in development at Style include:

  • The Cat Deeley Celebrity Project (wt) is a one-hour series following TV personality Cat Deeley as she tours the homes and lifestyle of top celebrities.   Produced by A. Smith Productions.
  • House of Fab (wt) centers on Kimora Lee Simmons who is President/Creative Director of, an online show and fashion service.  Left/Right is producing.
  • Built (wt) goes inside a Manhattan home service staffed entirely with high-fashion male models who are also skilled handymen.   Produced by Endemol. 
  • Celebrity Closet Confidential will take a peek inside the closets of popular celebrities led by stylist Mary Alice Haney who also assists the celebrity with style fixes before an important event.  From FremantleMedia.
  • Absolutely MARvelous (wt) follows Mar Romero, owner of TEAM, an upscale hair and makeup styling business in Santa Barbara, CA.   My Tupelo Entertainment is behind this project.
  • Pop Style (wt) is described as a topical weekly series that breaks down all the tips you need to know about looking good and living in great style.  

Two series are returning on Style Network: Tia & Tamera produced by Good Clean Fun and Glam Fairy from Endemol USA.

Music industry legend and TV host, Dick Clark died yesterday at the age of 82.  Mr. Clark’s agent said the longtime host of American Bandstand died following a “massive heart attack.”  Considered a trailblazer in the pop music genre, Mr. Clark’s career began in radio, first as a disc jockey at the student-run station at Syracuse University, then for his family’s radio station.  In 1952, he landed a job as DJ at WFIL in Philadelphia where he hosted a show called Dick Clark’s Caravan of Music.  Soon after, he launched the first Bandstand as an afternoon dance show for teenagers.  Within a few years, ABC took the show national and called it American Bandstand with the weekly format showing clean-cut boys and girls dancing to the latest hits and newest singles.  Many of the music greats appeared on American Bandstand from Elvis Presley to Jerry Lee Lewis, Chuck Berry and Chubby Checker.  In 1963, Mr. Clark moved to Hollywood and founded Dick Clark Productions which was behind many popular TV shows such as $25,000 Pyramid, TV’s Bloopers & Practical Jokes and American Music Awards.  Then in 1972, New Year’s Eve was forever changed on television when Mr. Clark launched New Year’s Rockin’ Eve and Mr. Clark hosted the show that became a New Year’s Eve tradition for three decades.  The Museum of Broadcast Communications estimates Dick Clark Productions has produced more than 7,500 hours of television programming, including more than 30 series and 250 specials in addition to 20+ movies for theatre and television.  Throughout his career, Mr. Clark earned numerous awards from Emmys to Grammys, an induction in the Rock ‘n’ Roll Hall of Fame and a star on Hollywood’s Walk of Fame.  Considered forever young, people marveled at Mr. Clark’s youthful appearance through the years which earned him the nickname “America’s Oldest Teenager.”  Mr. Clark is survived by his third wife, Keri Wigton who he married in 1977 and his three children.


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Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? Register now with this link:



Kenny Albert will emcee the 2012 Cynopsis: Sports Lifetime Achievement Awards at the Cynopsis Sports Business Summit on April 24

Honorees: Bud Collins, Tony Ponturo & Dr. Harvey Schiller

Last chance to register:


Top 10 M-F Syndicated Strip Series for the week of 4/2-4/6/12 ranked in order by HH Rtg
The Big Bang Theory (WB)                              6.9 AA
Wheel of Fortune (CTD)                                  6.4 AA
Judge Judy (CTD)                                           6.3 AA
Two and a Half Men (WB)                                5.5 AA
Jeopardy (CTD)                                              5.5 AA
Family Guy (2/T)                                            4.0 AA
Entertainment Tonight (CTD)                           3.4 AA
Family Feud (2/T)                                           2.9 AA
How I Met Your Mother (2/T)                           2.9 AA
Inside Edition (CTD)                                        2.9 AA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 4/2-4/6/12 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                              4.2 AA
Family Guy (2/T)                                            2.7 AA
Two and a Half Men (WB)                                2.6 AA
How I Met Your Mother (2/T)                           1.8 AA
Judge Judy (CTD)                                           1.7 AA
Wheel of Fortune (CTD)                                  1.4 AA
Jeopardy (CTD)                                              1.2 AA
Seinfeld (SPT)                                                1.2 AA
King of the Hill (2/T)                                       1.2 AA
Friends (WB)                                                  1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:  NBC won by a slim margin Tuesday at 2.4/7 among A18-49, according to final primetime national ratings from Nielsen.   CBS opened the night at 8p a winner with NCIS at 3.1/10 and FOX’s Glee had a second place showing at 2.4/8.  NBC shined at 9p with The Voice: Results Show at 3.3/9 followed by ABC waltzing into the #2 spot with Dancing with the Stars Results Show at 2.5/7.  During 10p, Univision captured the final win with La Que No Podia Amar at 1.8/5 and ABC’s Private Practice was a mere tenth of a rating point behind at 1.7/5.

Live + Same Day Household Ratings: Tuesday, April 17, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.9/13           NCIS 11.2/18, NCIS: Los Angeles [r] 7.1/11, Unforgettable [r] 5.4/9

ABC: 5.8/9              Last Man Standing 4.2/7, Cougar Town 2.9/5, Dancing with the Stars Results 9.1/14, Private Practice 4.6/8

NBC: 4.3/7              The Biggest Loser 4.4/7, The Voice Results Show 5.4/8, Fashion Star 3.0/5

FOX: 3.3/5               Glee 3.8/6, New Girl 3.2/5, Raising Hope 2.3/3

UNIV: 2.2/4             Una Familia con Suerte 2.0/3, Abismo de Pasion 2.2/3, La Que No Podia Amar 2.3/4

ION: 0.8/1               Criminal Minds 0.7/1, Criminal Minds 0.8/1, Flashpoint 0.7/1

TELE: 0.7/1              Maid en Manhattan 0.8/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.5/1

CW: 0.6/1                90210 [r] 0.4/1, Ringer 0.9/1

TF: 0.4/1                 Cine de Las Estrellas Tue [7p start r] 0.3/0, El Capo 0.4/1

A18-49:  NBC 2.4/7, FOX 2.3/7, CBS 2.2/6, ABC 1.9/5, UNIV 1.8/5, TELE 0.5/1, TF 0.4/1, CW 0.4/1, ION 0.3/1


Want to learn more about the trends and issues facing the media industry? Join The AD Club’s annual New York Media Day on Thursday, May 10th! A must-attend event for anyone in media  be it the agency, client, or publishing side. Executives from Yahoo!, Coca-Cola, VH1, and more will participate. To register, visit Don’t forget to check out the Twitter Thumb challenge at the bottom of the page! The winner gets an iPad 3, free access to AD Club events, and more!

This day in History: 1977 – Alex Haley, author of “Roots,” awarded Pulitzer Prize.

Answer to Our Last Trivia Question: What TV cop spent 12 years at Pelican Bay? Charlie Crews from Life. Kudos to: Brittany Mozza/Discovery; T. J.Healy-Black Sheep Productions/Wilmington, DE; Gerry Bixenspan-TV Marketing/NYC; Synda Kollman-Charter Marketing Group/Boca Raton; Judy Margolis-The Ad Place/Dallas; Cynthia New, CharterMedia/Cape Girardeau, MO; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; TJ Szymczak-YPM, Inc./Irvine, CA; Brett Ashy-The Ashy Agency/LA; Sheldon A.

Today’s Trivia Question: Who is Cornelius Crane Chase better known as? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

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Lisa Ball – Contributing Editor /

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: Resumes to: (4/26)

JOB OPENING: VP, CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact (4/26)

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit for more info.  Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/ Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: (4/25)

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JOB OPENING: PROD MGR/NICKJR/NY: Animated series HQ office.Manage day-to-day prod scheduling, contracts, prod accounting. Knowledge of series animation pref’d.Resume to: (4/21)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Long and short-term sched plan’g, maximize ratings via prgm inventory, determine stunts/events, create program platforms for AMC’s orig series. Apply: (4/21)

JOB OPENING: ACCT EXEC, BD & GROUP SALES/CBS TV STATIONS/LA: Create/pitch multi-mkt integrated sales & mktg solutions. 7+yrs TV sales exp, bus. dvlpmnt exp a must. More info/apply: (ID 11423BR (4/21)

JOB OPENING: ASST RSRCH DIR/NY: Lead rsrch projects, provide expertise to brand & activation teams, analyze synd data, knwldg of media plan’g/ buying & Nielsen systems, 4/5 yrs exp in Media ind. pref’d. Resume: (4/21)

JOB OPENING: DIRECTOR, EVENTS & TRADE/CONSUMER MARKETING/NYC: Responsible for strategic development/execution of marketing solutions for the integrated media group. Apply: #4195 (4/21)

JOB OPENING: MANAGER, MARKETING & EVENTS/NBCUniversal/NYC: Responsible for development and implementation of trade and consumer marketing efforts and events for Integrated Media. Apply: #4753 (4/21)

JOB OPENING: RESEARCH ANALYST/SCRIPPSNETWORKS/KNOXVILLE: 1+ years Research exp. in a national cable network or TV operator environment Info: #2998 (4/21)

JOB OPENING: ACCT MGR/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients (4/20)

JOB OPENING: SR SALES PLANNER/BlogHer/NYC: Join our revenue team. Primary responsibilities include creating high quality presentations in response to proposal requests & supporting pre-sales efforts. Resumes: (4/20)

JOB OPENING: VP RESEARCH/OWN: Oprah Winfrey Network/LA: Leads team responsible for all regular ratings/digital reports, show testing, custom surveys & ad-hoc analyses for both TV and digital. Apply at (4/20)

JOB OPENING: ACCT EXEC/Turner/NY: 5+ yrs nat’l cable sales exp req’d. Support Adult Swim/Cartoon/tru. Present proposals to secure bus. Dvlp/mntain client & agency relationships. Sprvse ASRs & Pln’rs. Apply: (4/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! (4/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (4/24)

SITUATION WANTED: MEDIA PRO: with 9+ yrs of commercial operations exp looking for a training/manager/supervisor position within an established network or agency please use this email (4/21)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail:, Web Links:,, (“American Biographies”) (4/21)

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E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.


ABC: Missing, Grey’s Anatomy, Scandal
AZTECA: Lo Que la Gente Cuenta, Al Extremo, Buenos Noches America,
CBS: Big Bang Theory [r], Rules of Engagement, Person of Interest [r], The Mentalist [r]
CW: Vampire Diaries, The Secret Circle
FOX: American Idol, Touch
ION: Cold Case, Cold Case, Criminal Minds
NBC: Community, 30 Rock, The Office, Parks and Recreation, Awake
PBS: This Old House Hour, Frontline, Independent Lens
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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