Nielsen profiles the esports fan

Nielsen debuted its Games 360 US Report for 2017, detailing recent changes in trends for gaming fans and mapping out the future of the industry. The report included an in-depth look at the esports fan, noting the 94% of them consider themselves to be gamers. Year-on-year, eSports fans are becoming more motivated by the social aspect of gaming with new eSports fans most influenced by friends and family, while more established fans are primarily influenced by interest in a game. Other prompts that influence new esports fans, include social media and online personalities. Meanwhile, the average esports fan in the US typically brings a household income of $64,700 with an average age of 31. Click here for more…

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