Monday, December 13th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, December 13, 2010, and this is your first early morning Kids briefing.

DreamWorks Animation unveils plans for Me and My Shadow, a new original mixed CG and traditional animated feature film, which it will release in March 2013.  The story revolves around Stanley Grubb, the most boring human ever, and Shadow Stan, his frustrated shadow who wants excitement.  When Shadow Stan is pushed to the edge, he breaks the rules of shadowdom, which is to follow, and takes control of Stanley.  Mark Dindal (Chicken Little, The Emperor’s New Groove) will Direct the movie, which will be produced by Melissa Cobb (Kung Fu Panda, Kung Fu Panda 2) and Teresa Cheng (Shrek Forever After, Spirit: Stallion of the Cimarron).  Shane Prigmore (Coraline, Lord of the Rings) will serve as Head of Story and Scott Wills (Monsters vs. Aliens, Ren & Stimpy) and Raymond Zibach (Kung Fu Panda, The Road to El Dorado) as Production Designers.  Nick Fletcher (Shrek Forever After, The Prince of Egypt) is the Editor on the movie.  The screenplay for Me and My Shadow, which was originally penned by both Steve Bencich and Ron Friedman (Chicken Little, Open Season), is being revised by writing team Tom Astle and Matt Ember (Get Smart).

Cirque du Soleil is set to head to movie theaters in several 3D projects with partners James Cameron (Titanic, Avatar), and Andrew Adamson (the first two Shrek and Narnia movies), in association with Reel FX Entertainment are partnering on these 3D movies.  The first movie (title TBD) features original footage within a story penned by Adamson.  Cameron will serve as Executive Producer, and has himself been shooting at least some of the 3D footage for the movie with his 3D partner Vince Pace.  Reel FX Entertainment, headed by Ed Jones and Cary Granat, is the production partner along with Cirque du Soleil Images.  The premise is described this way: “There are worlds beyond dreams, illusion and imagination, where human beings are capable of anything. Where love rules, and everything your heart yearns for is beautifully, incredibly real.”  There is no release date for the movie as of now.


Disney Studios Home Entertainment will release Bambi Diamond Edition on Blu-ray in HD on March 1, 2011.  The Bambi Diamond Edition will be available as a 2-Disc Disney Combo Pack (Blu-ray plus DVD), an HD movie download, and a standard definition movie download.  The standard definition DVD version of Bambi will be available on April 19, 2011.  Additionally, with the Bambi Diamond Edition release, Disney introduces its new “Second Screen” technology, which allows viewers to interact with film content via multiple media platforms.  Fans can download the new Disney Second Screen App onto an internet connected computer or iPad and then synching it to the movie, allows users to take part with interactive elements, such as animated flipbooks, galleries, photos, trivia, among other things.

BBC Worldwide Channels enters into a deal British Airways (BA) beginning this month.  BA’s in-flight entertainment system now includes programming from BBC Entertainment, BBC Lifestyle, BBC Knowledge, and the preschool channel CBeebies.  The CBeebies in-flight offering will feature shows from the channel, as well as specially produced wrap-around segments by on-air hosts Sid Sloane and Andy Day.  Among the channel’s preschool shows featured in-flight are Charlie and Lola, In the Night Garden, Penelope K, by the way and ZingZillas, as well as The Large Family, Little Big Cat, and Poetry Pie.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Mattel acquires two new game properties, the exclusive, worldwide rights to the card game Phase 10, a rummy style card game, from Fundex games, and the rights to iMAGiNiff, an adult-targeted party game of opinions, from Blue Opal Australia.  The Phase 10 game portfolio includes Phase 10 Card Game/Phase 10 Masters Card Game, Phase 10 Dice Game, and Phase 10 Twist Game.

American Greetings Properties (AGP) inks a license deal with Italy’s Cartorama to create a new line of Care Bears and Twisted Whiskers branded back-to-school products.  The product line will feature Care Bears and twisted Whiskers notebooks and folders, agendas, plush gifts, backpacks, and other stationery items.  Additionally, Cartorama will launch two separate Care Bears programs for kids and teens, as well as a line of Care Bears greeting cards in 2011.

One Entertainment has been awarded the exclusive North American master licensing rights for three international soccer clubs, Manchester United, F.C. Barcelona and Juventus.  Under these multi-year deals, One Entertainment will have the right to license, market, and promote club-branded merchandise and product collections featuring the clubs’ respective logos and creative assets.  One Entertainment plans to develop a range of consumer products, including apparel, novelty items, accessories, toys and games, food and beverage, and stationery.

Oceanhouse Media makes two of its interactive digital kid’s book apps, Dr. Seuss’ The Cat In The Hat and How The Grinch Stole Christmas! ($3.99/each), for Android 2.1 (and higher) devices.  Oceanhouse previously introduced both titles as iOS apps (iPhone, iPod Touch, iPad).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; December 10-12, 2010:
The Chronicles of Narnia: The Voyage of the Dawn Treader (Fox) PG Opening Weekend $24.5m
The Tourist (Sony/Columbia) PG-13                                                Opening Weekend $17.0m
Tangled (Buena Vista) PG                                                               $14.6m-3 wk total $115.6m
Harry Potter and the Deathly Hallows Part 1 (Warner Bros.) PG-13    $8.5m-4 wk total $257.7m
Unstoppable (Fox) PG-13                                                               $3.8m-5 wk total $74.3m
Burlesque (Sony/Screen Gems) PG-13                                            $3.2m-3 wk total $32.6m
Megamind (Paramount (DreamWorks)) PG                                      $2.5m-6 wk total $140.2m
The Next Three Days (Lionsgate) PG-13                                          $1.1m-4 wk total $20.4m
Fair Game (2010) (Summit Entertainment) PG-13                            $656,000-6 wk total $8.2m
Morning Glory (Paramount) PG-13                                                  $515,000-5 wk total $30.2m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 9, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1189; K6-11 494; TWEENS 9-14 324
DISNEY CHANNEL:     K2-11   915; K6-11 504; TWEENS 9-14 404
CARTOON NETWORK: K2-11   473; K6-11 296; TWEENS 9-14 188
DISNEY XD:               K2-11   138; K6-11 105; TWEENS 9-14   97
NICKTOONS:              K2-11     65; K6-11   47; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   This tomboy’s older brother dubbed her “Peaches.”  Her other nickname is more in keeping with her tomboy persona.  What character is this?  LETITIA “BUDDY” LAWRENCE on FAMILY.  Kudos to: Michael Ratliffe-TV One/Silver Spring; Stephen Kelley-9 Story Ent/Toronto;

Today’s Trivia Question:   What was it Jan Brady was allergic to?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: (12/17)
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. (12/17)

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program (12/16)

JOB OPENING: PROD COORDINATORS/SpeakeasyFX: Need 2 strng coordntrs for anim. series-1 to trck notes &1 to trck scenes as they move thru studio.Must have strng MS Office skills;Animation exp a must. Apply: (12/15)

JOB OPENING:  DIR, MERCHANDISE/New York:  Increase revenue by optimizing e-commerce mktg & merchandising online stores. Apply: (12/15)

JOB OPENING:  PROMOTION MGR-ONLINE/Disney Interactive CHI: A track rec translating mktg + promo objectvs into results 4 advrtsrs. 4+yrs heavy mktg/promo exp w/2+ yrs online a MUST. Strong pres. Skills a must. (12/15)

JOB OPENING: CG OPERATOR (Duet), Part time NESN/MA: Utilize Chyron Duet in a fast-paced live studio operation to design, develop and implement graphics. (12/14)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business (12/14)

JOB OPENING: TECHNICAL DIRECTOR/NESN/MA: Reporting to the Studio Operations Manager, this position will provide technical direction for a sports news program (12/14)

JOB OPENING: DIR DIG MEDIA AD SALES PLAN’G & ACCT MGT/NYC: Lead both teams for ent sites in NBCU portfolio. Lead x-functl process improvements/efficiencies working w/ Mktg, Ad Ops/Inv/Finance. Job:1281946 (12/14)

JOB OPENING: MKTG MGR NBC/NYC: Asst Mktg Dir & increase sales for msnbc. Interface w/ ext customers & translate needs of the target brand into “sellable” prgrms that generate rev for msnbc. job ID: 1288387 (12/14)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/LOGO/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. (12/14)

JOB OPENING: ASSOCIATE MEDIA DIRECTOR/Zenithmedia/NY: Lead a media planning team in strategy development and overall administration of client media needs. Send resumes to: (12/14)

JOB OPENING: ASSOCIATE RSRCH ANALYST/KNOX/SCRIPPS NETWORKS: 1+ YRS &/or Internships in Media RSRCH. Daily research support for Affiliate & Ad Sales, SNI Digital & other corporate clients. Apply to # 1860, (12/14)

JOB OPENING:  VP RETAIL SALES & MARKETING/WALMART TEAM LEADER/Nickelodeon/Bentonville, AR: 10+ yrs Retail Sales/Promos/Cons Markting, 5yrs mgmt exp, Deep Relatnshps/Knwlge of Walmart, EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: DIRECTOR ANIMATION MARKETING/Nickelodeon/NYC: 7+yrs Consumer Mrkting Exp w/in Ent/Media/Retail, Strng Success record of Initiatives & Leadrship, Strng Strat Planng exp,EOE/M/F/D/AAP. Apply (12/14)

JOB OPENING: DIR RSRCH & INFO/National Association of Broadcasters/DC: Exp’d candidate to fill position currently available. Please visit our web site at for the complete listing about this opportunity (12/14)

JOB OPENING: STRATEGIC MEDIA PLANNER/Philadelphia Area: Client Media Dept.,5-7 years Media Planning Exp, Agency, Broadcast & Interactive Exp a plus – Please send resume to (12/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY: DVLPMNT/MARKETING /LA prod company: Must be available 2 days a wk, w Mac/Final cut experience. Small stipend to cover travel expenses &lunch. Resume/cover: Vstudiola   (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (12/17)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email: (12/16)

SITUATION WANTED:Need a creative editor/consultant?HD editor/dir/shooter w/Final Cut system & 7D shoot pckg. 21 yrs int’l exp:HISTORY, BBC,PBS, NPR,NGOs, iBook trailers, iPhone apps. Reel/contact> (12/14)

SITUATION WANTED:CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Exceptional concept through completion. Freelance or staff. Portfolio: Email: (12/14)

SITUATION WANTED: SALES POWERHOUSE in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email (12/14)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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