Friday, March 23rd, 2012



Scripps Networks. Brands for Life. The Formula:

BUILD Trusted Brands.
HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC

ENGAGE Upscale Viewers.
Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending.

INFLUENCE Purchase Decisions.
Most Ad Receptive Audience in Cable. #1 for Inspiring Viewers to Try New Products.
Source: Nielsen Npower and Experian Simmons, 2011. For details, visit


Good morning. It’s Friday, March 23, 2012, and this is your first early morning briefing.

Tonight’s Premiere:
TLC: My Big Fat Gypsy Wedding at 10p

Tonight’s Finale:
CMT: Sweet Home Alabama at 9p

Sunday’s Premieres:
PBS: Finding Your Roots with Henry Louis Gates, Jr. at 8p (check local listings)
AMC: Mad Men at 9p
TLC: Long Island Medium at 9p; Leave It to Niecy at 10p & 1030p







MORE ORIGINALS IN PRIME | more content to engage fans and integrate brands

A&E | Real Life.Drama.

                          For complete source information click here


Musical drama series Smash received a second season renewal from NBC.  The series, produced by Universal Television in association with DreamWorks Television and Madwoman in the Attic, is NBC’s top-rated drama among A18-49 and total viewers.  Smash, airing on Mondays at 10p, is up 160% in the demo versus the network’s season average in the time period and with total viewers Smash has increased the time period by 100% (7.7 million vs. 3.9 million).

The 2011-2012 broadcast season finale dates for CBS’ primetime series have been set:
     April 29:  The Good Wife at 9p
     May 6:  The Amazing Race at 8p (two-hour season finale)
     May 7:  2 Broke Girls at 8p (one-hour season finale)
     May 8:  Unforgettable at 10p
     May 9:  CSI: Crime Scene Investigation at 10p
     May 10:  The Big Bang Theory at 8p
     May 11:  Undercover Boss at 8p; CSI: NY at 9p; Blue Bloods at 10p  
     May 13:  Survivor: One World at 8p (two-hour season finale followed by Survivor: One World Live Reunion show at 10p)
     May 14:  How I Met Your Mother at 8p (one-hour season finale); Two and a Half Men at 9p; Mike & Molly at 930p; Hawaii Five-O at 10p 
     May 15:  NCIS at 8p; NCIS: Los Angeles at 9p (two-hour season finale)
     May 16:  Criminal Minds at 9p (two-hour season finale)
     May 17:  Rules of Engagement at 830p; Person of Interest at 9p; The Mentalist at 10p

FOX is pulling its first season sitcom I Hate My Teenage Daughter altogether from its schedule.  FOX originally took the comedy off its April schedule though was still airing a couple episodes on Tuesdays.  In its place on Tuesdays starting next week, FOX will air repeats of Raising Hope. 

Romance and match-making take to the seas in Lifetime’s new docu-dating series Love for Sail debuting April 10 at 10p.  The one-hour show follows single women as they board a Norwegian Cruise Line ship looking for love while cruising in the tropics.  Lifetime ordered eight episodes of the series produced by Studio Lambert.

A new series delves into the minds of criminal investigators as they reveal what it takes to capture notorious killers in Investigation Discovery’s new series Motives & Murders, premiering April 6 at 10p.  The one-hour series with eight episodes is from Four Forces Entertainment.

Outdoor Channel revealed its second quarter programming lineup with five new series which launch next week: 4 Wheeler Off-Road Ultimate Adventure on Monday at 11p; MidwayUSA’s Choose Your Weapon opens March 28 at 730p; Major League Fishing begins March 29 at 9p; STIHL TIMBERSPORTS Series debuts April 1 at 4p; followed by All Star Cast opening April 1 at 430p. 

This July, GMC TV, offering inspirational music and family entertainment is moving its headquarters to new offices in College Park, a suburb of Atlanta.  The new facility will offer more production and studio space for the network as well as operational headquarters for ASPIRE, the new cable network being launched by Magic Johnson Enterprises.  GMC’s new company base will be located near the George International Convention Center and Hartsfield-Jackson International Airport.


Original lifestyle series GoldMind, with 13 half-hours episodes was sold to WealthTV in the US.  Mentalist Haim Goldenberg offers ordinary people extraordinary experiences surrounding such themes as fears and phobias, intuition, relationships, the departed, memories and more. 

Daily syndicated court show We the People with Gloria Allred, produced and distributed by Entertainment Studios, Inc. has been renewed for seasons two and three and is presently cleared in more than 85% of the US.  The one-hour court series counts clearances among station groups including Sinclair, Newport, Tribune, Titan, Gannett, Roberts, Journal, Lin, Media General, Weigel, Nexstar, Barrington, Local TV, Bonten Media, New Age Media, Pappas, Meredith, and Comcorp.

Independent distributor, DRG made international sales for Channel 4’s hi-def factual series Time Team now in its nineteenth season produced by Videotext Communications Ltd. in association with the Picture House Television.  Australia’s ABC1 and Sweden’s Kanal 9 picked up the latest 19th season and Kanal 9 also acquired the five-part Time Team America, produced by OPB for PBS.  Furthermore, New Zealand’s The Living Channel and Foxtel’s History Channel, Australia picked up season 18; Canada’s TVO made a deal for season 17; and Finland’s Nelonen Media’s Maailma Channel picked up the franchise for the first time.  Acorn Media will handle Home Entertainment releases for Time Team seasons 17 and 18 in territories including the UK, North America and Australia. 


Bell Media, a broadcaster in Canada ordered an additional 13 episodes of The L.A. Complex from Epitome Pictures, per THR.  The drama will also air in the US on The CW.  Production on the new 13-episode order will begin soon. 

Season three of PBS’ Downton Abbey chose Ed Speleers to play a footman, reports THR.  Season three has also added Cara Theobold and Lucille Sharp to play new maids as well as Matt Milne as another footman.  Previously-announced veteran actress/entertainer Shirley MacLaine will also appear in the upcoming new season.

FOX’s serial killer drama cast Maggie Grace (Lost) for a recurring role as a young doctor who is the only surviving victim of the serial killer Joe Carroll (James Purefoy).  The killer is being tracked by an FBI investigator played by Kevin Bacon.  Warner Bros. Television is producing.

Irish-born actor Ciaran Hinds (Tinker Tailor Soldier Spy, Rome) will star opposite Sigourney Weaver in USA Network’s new original series Political Animals.  Hinds will play Bud Hammond, the once popular ex-president of the US and ex-husband of Elaine Barrish (Weaver).  The cast also includes Carla Gugino, James Wolk, Sebastian Stan and Brittany Ishibashi.  USA Network has slated a summer premiere for the six-hour series produced by Berlanti Productions and Laurence Mark Productions in association with Warner Horizon Television.

Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? Register now with this link:


Broadcast Morning News Shows  Weekly Average Ratings (week of March 12, 2012)
NBC: Today 4.99 million total viewers; 1.8/14 and 2.21 million A25-54
ABC: GMA 4.73 million total viewers; 1.6/12 and 1.92 million A25-54
CBS: This Morning 2.45 million total viewers; 0.9/6 and 1.03 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of March 12, 2012)
ABC: Nightline 3.80 million total viewers; 1.2 and 1.49 million A25-54; 0.9 and 1.11 million A18-49
NBC: Tonight Show 3.77 million total viewers; 1.2 and 1.43 million A25-54; 0.8 and 1.05 million A18-49
CBS: Late Show 2.74 million total viewers; 1.0 and 1.21 million A25-54; 0.7 and 952,000 A18-49
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX wowed viewers in the demo Wednesday with a 5.1/15 A18-49, according to final primetime national ratings from Nielsen.  At 8p, FOX won with American Idol at 4.7/15 followed by CBS’ Survivor: One World at 2.8/9.  FOX kept a steady beat with viewers during 9p with more American Idol at 5.5/15 and CBS was #2 once again, this time with Criminal Minds at 3.2/9.  Also during 9p, NBC’s new sitcom Bent debuted at 9p with a 1.0/3 and a second Bent episode at 930p delivered a 0.8/2, giving NBC a fifth place ranking for the time period.  FOX slipped in to take the 10p hour as well as American Idol spilled over with a 5.4/14 and CBS’ CSI was next at 2.6/7 and Univision’s La Que No Podia Amar was third at 1.7/5. 

Live + Same Day Household Ratings: Wednesday, March 21, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 10.4/17         American Idol 10.4/17


CBS: 7.1/12             Survivor: One World 6.2/10, Criminal Minds 7.9/12, CSI 7.3/12


ABC: 3.1/5              The Middle [r] 3.1/5, Suburgatory [r] 2.7/4, Modern Family [r] 3.5/6, Happy Endings 2.6/4, Missing [r] 3.4/6

NBC: 2.1/3             Whitney 2.8/5, Are You There, Chelsea? 2.4/4, Bent [p] 1.8/3, Bent 1.6/2, Rock Center with Brian Williams 2.1/4

UNIV: 2.1/3            Una Familia con Suerte 2.0/3, Abismo de Pasion 2.0/3, La Que No Podia Amar 2.2/4

CW: 0.9/2              One Tree Hill 1.0/2, America’s Next Top Model 0.9/1

ION: 0.8/1             Cold Case 0.8/1, Cold Case 0.8/1, Criminal Minds 0.9/1

TELE: 0.7/1            Maid en Manhattan 0.8/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.5/1

TF: 0.3/1               Cine de Las Estrellas WED [r] 0.3/0, El Capo 0.4/1

A18-49:  FOX 5.1/15, CBS 2.9/8, UNIV 1.7/5, ABC 1.5/4, NBC 1.0/3, CW 0.7/2, TELE 0.5/1, ION 0.3/1, TF 0.3/1




Animal Planet strengthened its development group by elevating Charlie Foley to SVP/Development.  Charlie continues to report to Marjorie Kaplan, President/GM.  Joining the development team are Kurt Tondorf and Andy Berg as VPs/Development, reporting to Charlie Foley.  Kurt comes from Optomen Productions and Andy joins from A&E/Bio.  Between Charlie, Kurt and Andy they will manage program development for Animal Planet and be responsible for the development and creation of series, stunts, specials and other programming efforts. 

Effective immediately, Princell Hair was promoted to SVP/News and Talent for the NBC Sports Group up from SVP/News Operations, Comcast Sports Group.  In his new and expanded role, Princell will manage all talent recruitment, negotiation and development for the NBC Sports Group encompassing NBC Sports, NBC Sports Network, Golf Channel and the eleven Comcast Regional Sports Networks in addition to consulting with NBC Sports Digital.  Princell will further supervise the NBC Sports Group’s newsgathering operations and news strategy.  He reports to Sam Flood, Executive Producer, NBC Sports and NBC Sports Network. 

Warner Bros. Domestic Television Distribution upped Dan Menzel to SVP/Cable Sales up from VP/Cable Sales, a position he has held since 2009.  Dan will continue to license Warner Bros. Entertainment programming encompassing TV series, theatrical motion pictures, animation and original digital productions to pay TV, premium and basic cable networks as well as satellite services throughout the US. Congratulations Dan!

CBS Television Distribution appointed Tracey Raab as VP/Communications for its entertainment newsmagazine program Entertainment Tonight and sister show The Insider.  Before this new role, Tracey was with Twentieth Century Fox Television as Executive Director/Media Relations. 

Media and marketing agency, Media Storm named Heather Gregg as Associate Media Director to handle strategy and planning on Food Network.  Based in New York, Heather will report to Tina Tison, Managing Director/Strategic Planning. 

In his 73rd year in broadcasting, veteran sportscaster Bob Wolff has been highlighted by Guinness World Records for having the “Longest Career as a Sports Broadcaster.”  Bob, who began his professional career in 1939 working for WDNC-CBS while a freshman at Duke University in Durham, NC, recently signed a new two-year contract to remain with News 12 Long Island as a sportscaster.  News 12 Long Island is a regional 24-hour cable news TV network targeting TV homes on Long Island, New York and is considered the flagship of the News 12 Networks owned by Cablevision.





Cynopsis: Sports Media Awards

Click here to learn about the Awards program, eligibility period, and enter online!

Entry Questions: Jenn Sredzinski | Sponsorships: Mike Farina.

Friday Fun Fact: Grover Cleveland is the only US President to serve two non-consecutive terms. He was the 22nd AND the 24th US President.

This day in History:2006 – The Federal Reserve discontinues publishing M3 money supply.

Answer to Our Last Trivia Question: What brand of cigarettes did the “Cigarette Smoking Man” smoke? Morley. Kudos to: Gerry Bixenspan-TV Marketing/NY; Josh Richman-truTV/NY; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Amanda Fields-Media Storm/Norwalk CT; Lisa Richards-Harpo Productions/Chicago; Roger Bare-KIAH-TV/Houston; Matt Rankin-WDAF-Tv/Kansas City; Jennifer Barrow-HooHoo Productions/Burbank; Tom Meredith-The Nielsen Company/Hollywood; Renee Rochman-As Seen Everywhere/LA; Pete Hazell-Electric Sofa Media/London.

Today’s Trivia Question: What TV show used the tagline, “His scandal. Her Story”? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher /
Lisa Ball – Contributing Editor /

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting (3/30)

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. (3/29)

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JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: (3/28)

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must. (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: (3/27)

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JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR/CPC/LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit (3/27)

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JOB OPENING: SALES SERVICE EXEC/ or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to (3/24)

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SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. (3/28)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact (3/27)

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E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.


ABC: Shark Tank, Primetime: What Would You Do?, 20/20
AZTECA: Extra Normal, Futbol de la liga Mexicana
CBS: 2012 NCAA Basketball Tournament
CW: Nikita, Supernatural
FOX: Kitchen Nightmares, Fringe
ION: Cold Case, Cold Case, Cold Case
NBC: Who Do You Think You Are?, Grimm[r], Dateline NBC
PBS: Washington Week, Need to Know, Women Who Rock, Steve Jobs–One Last Thing
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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