Friday, June 28th, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, June 28, 2013, and this is your first early morning digital briefing.

Short and sweet: Amazon Studios is widening its call for original content to include short concept videos for development options. Fresh from green-lighting its first slate of kids and general-interest series, the digital studio is now soliciting short concept videos that offer a “compelling idea for a commercial, theatrical feature film.” Filmmakers worldwide can submit 2-15 minute videos to the Amazon Studios site. The process works just like script submission; there’s a 45-day option and evaluation period and creators of projects added to the development slate will receive a $10,000 payment. Amazon already has 26 films in development, ranging from the cheeky “I Think My Facebook Friend Is Dead” to thriller “Origin of A Species” to “For Sale By Superhero,” an animated kids romp (

Save the date! The annual Cynopsis: Sports Business Summit is set to take place on Aug. 14 in NY, and will feature some of the biggest names driving sports today. In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13.



Cynopsis Media will be on shut down from July 1 – July 5, 2013.

Next week, you will not receive editions in your mailbox. In the interim, past editions, classifieds, special eReports, webinar & event information can always be found on our website.

New Programming + Deals

Net2TV will debut a television newscast from online news provider Newsy on its free connected TV streaming service Portico TV. Newsy produces mostly two-minute news videos for its own website, mobile apps and content partners (including MSN News). For the new deal, Net2TV will aggregate Newsy clips covering domestic and world news, entertainment, sports, politics, health and more–into a half-hour show called “Newsy In 30.” The new show debuts in July; Portico TV is available on Philips Smart TVs and will bow on Roku devices next month.

History Digital kicked off its Civil War Week campaign with a free streaming event on live from Gettysburg in honor of the 150th anniversary of that epic battle, in partnership with the Gettysburg Foundation and the National Park Service. History will be airing themed content and daily offerings across several platforms including History in the Headlines, History Lists, Hungry History and the ever popular Civil War Today app.

Foodies, start your engines. Anthony Eats America, the highly anticipated web series from writer/actor-cum-culinary-wizard Anthony Anderson, premieres Monday on America Online. It was only a matter of time before Anderson, whose credits include Law & Order and a recurring role on The Shield, combined cooking and story-telling prowess. He says he was asked to be a judge on Iron Chef America and compete on Chopped while living in New York for Law & Order.

No Lipsticks for Nuns, the third episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee, featuring Gad Elmaleh, is now available at and on Crackle. New episodes of Seinfeld’s web-only hijinks will debut every Thursday at noon.

Mobile Games + Apps

CrowdFlik, the video platform that lets users create, edit and share crowd-sourced video, now has a free CrowdFlik app. The app slices videos into synchronized 10-second segments and assembles them on the CrowdFlik cloud-based edit platform where users can select segments from their videos along with footage captured by other attendees to create personalized multi-angle edits. Once uploaded, the service allows site users to re-assemble footage and create unique content.


Cynopsis Classified Advertising… We’re not a job board!

“Easy & Hassle Free”

Send your ad to a real person who will handle it with elite customer service.
Contact Trish Pihonak to spotlight your company’s job openings today.

Content Everywhere

Ready or not, Aero is coming to Chicago. The live subscription-TV service, which has stirred more than a little controversy in recent months, will provide streams of live local broadcasts to 9.5 million consumers in Chicago and surrounding locales in Illinois and Indiana beginning in September. The service already is up and running in designated markets in New York, Boston and Atlanta, despite continued court battles by broadcasters seeking to have the service shut down, contending that the Aero service violates copyright law. According to Aero, the Chicago launch will provide access to ABC’s WLS-TV, CBS’ WBBM-TV, Fox’s WFLD-TV, NBC’s WMAQ-TV, PBS affiliate WYCC, select special-interest programming and Bloomberg Television.

We’re two weeks into the launch of Myspaces new platform, and the reimagined digital hangout is sharing some key metrics. In the first 14 days, 31 million unique site visitors checked out the new Myspace. Of those, 34% of traffic came through mobile. To date, there’ve been 995,000 downloads and updates of the new app. To support its launch, Myspace debuted a $20 million marketing campaign across broadcast, cable and digital with multiple spots featuring musicians, artists and creatives running on Jimmy Kimmel Live!, the NBA Finals, and the BET Awards, and on cable nets including Comedy Central, MTV, MTV2, Fuse, BET, Adult Swim, and ESPN. The airing of a Myspace commercial during the premiere of MTV’s Catfish, for example, created a spike of 54,000 Twitter mentions of Myspace during the spot. Myspace is also partnering with brands, including a new initiative to bring the Jimmy Kimmel Live! Live Stream concert series to viewers.

Coinstar Inc. stockholders have approved a name change to Outerwall Inc. The company, which operates the automated DVD and videogame rental kiosk business Redbox among other properties, will begin trading under the new NASDAQ ticker OUTR on July 2.

Marketing & Measurement

Mobile marketing platform Gradient X today officially launches with a custom turnkey technology designed to let marketers deliver targeted mobile banner, rich media and video campaigns at scale. Out of the gate Gradient X is offering models of programmatic ad buying: self serve and managed service. Among the brands that have been testing the service, which uses intuitive dashboards that provide analytics and optimization capabilities within the same application, the platform include Western Union, Jeep, Audi, Toyota, Motorola, HTC and Microsoft.

Exec Moves

Gokul Rajaram, the advertising tech guru formerly of Facebook and Google, has joined Square as Product Engineering Lead. Rajaram will head development for point-of-sale system Square Register.

Word on the street is that Google has hired Gene Frantz, a veteran private equity investor, to help steer its Google Capital division that invests in late-stage companies. Frantz most recently was a partner at TPG Capital, from 1999-2012.


Cynopsis Sports Webinar
Sports & Second Screen:  Driving fan engagement and brand ROI
Thursday * July 25 * 1:30-3:00p.m. ET

Moderated by: Chris Pursell, Director of Sports Content,
Cynopsis: Sports along with:
Rob Shaw, VP, Content/Media, Bloomberg Sports
Gus Weber, Sr. Director of Digital Products, ESPN
Chris Lencheski, President, Front Row Marketing Services with Special Guest Hall of Fame Coach, Barry Switzer
Register here:

Digital Spotlight of the Day

Standing tall among the pop culture paeans to equality this week after the Supreme Court stomped out the Defense of Marriage Act is Macklemore & Ryan Lewis’ “Same Love,” and accompanying YouTube video. The same-sex anthem, which openly embraces the concept of gay marriage, is the third single off the duo’s album “The Heist.” It took the No. 33 spot on Billboard’s Top 40 chart last week and no doubt will end this week in much higher standing.

Watch it here.

Editor’s Note: Cynopsis: Digital is taking a break to celebrate the Fourth of July holiday. Your next issue will be delivered Monday, July 8. Have a great week!


Cynopsis: Sports Business Summit
Engage Fans. Integrate Brands. Make Money. Score!

August 14 | Grand Hyatt NY

Leading executives from networks, leagues and teams will be on hand to deliver thoughtful, actionable perspectives on how to best grow brands, monetize value and tap into the unrivaled passion and enthusiasm of the sports fan.


Cathy Applefeld Olson

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858


AUG 13 | Cynopsis: Sports Women of Action | NYC

Join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Sessions Include: Personal Branding: Sportscasters; Beyond Pink: How Marketers Are Tackling Women; State of the Business.


Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Work closely with the rest of the Sales Strategy & Client Solutions team to develop and communicate best practices and develop case studies to drive future sales.
Manage team 3-5 ppl all focused on industry outreach & product mktg
Proven track record managing direct reports with varied responsibilities
Manage industry evangelism; Cannes, Advertising Week, CES, Sundance
Min 10 yrs business exp in marketing or advertising
Exp with digital media planning and buying

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR PRIMARY RESEARCH/ALJAZEERA AMERICA/NY: 7+ yrs primary Rsrch experience designing,writing and analysis of studies. Strategic and innovative thinking required. Apply: (7/12)

JOB OPENING: SPORTS MKTG ACCT DIR/LA: Passionate mktg exec to join brand agency to build & mng sports clients. Proven record of new biz dev. 10+ yrs exp req’d. Strong kwldg of transmedia sprts & mktg process. Resume: (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING: SR MGR/NICK/NYC: 7+yrs mktg exp. 4+ yrs dgtl & social mda. BA deg. MBA pref. Lead ideation & dvlpmnt of creative mrkting concepts. Mng cross-platform mktg  tactics. Omniture, SiteCatalyst, Google Analytics exp. Apply: HERE (7/12)

JOB OPENING: COORD, CONS MKTG/Lifetime/NY: Asst in the coord of cons mktg initiatives in support of tune-in & branding. 3+ yrs prof exp in TV/cable/agency. Media plng exp pref. Apply: (7/12)

JOB OPENING:  VP TRADE MKTG/WEATHER CHANNEL/NYC: Work closely w/rest of Sales Strategy & Client Solutions team to develop and communicate best practices and develop case studies to drive future sales. Min 10 yrs bus. exp mktg/advtsg. Resume: HERE (7/12)

JOB OPENING: DIR AD REVENUE FORECASTING/Nickelodeon/NYC: Develops and owns forecasting and analytical processes for the Nick ad sales group. 3-4 yrs exp in pricing/planning or financial analysis. Apply here: (7/11)

JOB OPENING: MGR GROUP LANDSCAPE RESEARCH/NBC SPORTS/NYC: 3+yrs exp in resrch w/proven knowledge of syndted data systems. Analyze comptive lndscpe including categories & brands. Apply: (10693BR) (7/11)

JOB OPENING: COPY COORDINATOR/TV ONE/NYC: Wrk w/external agencies, planners + Ad Sales mgmt. to secure commercial copy for network. BA pref’d and/ 3 yrs exp in TV Ops & Traffic. See full descrpt: (7/11)

JOB OPENING: DIR PRICING & PLANNING-ADDRESSABLE, DIG’L AND NAT’L/NYC: Pricing strat for individual & cross-platform. Min. 10 yrs TV / Media exp. Must have agency buying / sales planning. Resumes to: (7/10)

JOB OPENING: TRAFFIC COORD/NYC/AD SALES/CROWN MEDIA: editing daily broadcast logs, execute agency traffic instruct. & maintain commercial invent. View full/apply: Jobs (7/10)

JOB OPENING: SR UNIT PUBLICIST/NBCUNIVERSAL/CT: Min 5+ yrs exp in Comm or PR and min 3+ yrs exp in ent or prod publicity. Oversee consumer PR efforts for several daytime talk shows. Apply: (10736BR) (7/10)

JOB OPENING: INVENTORY ANLYST CABLE/WEATHER CHANNEL/NYC: Tri-state only. Work on day-to-day inventory/pricing needs incl’g special assignments. Excel Pro/Expert/MASTER! Need sample work. Exp in sale plan’g & media math. Resume:  (7/9)

JOB OPENING: DIR, DEVELOPMENT/PHILLY: Dvlp orig non-fiction content for ntwrks; prod sizzle reels start/finish;strong casting, writing & rsrch skills; 4+ yrs as Devel Exec/EP of doc shows/reality. Apply: (7/9)

JOB OPENING: OPERATIONS DIR/Jupiter Entertainment/Knoxville: Jupiter Entertainment seeks a director to oversee its production operations. 7+ yrs exp. prod. mgmt., post, recruiting, schdl enforcement. Apply: (7/9)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/NYC: WO support specialist located onsite @ major client in NYC. Must have exp. working in sales/traffic dept at cable ntwrk. Must be technologically savvy. Apply: (7/9)

JOB OPENING: FREELANCE AD SALES PLANNER/NUVOtv/NY: Ad Sales dept. 2+yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: EOE (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY:  NUVOtv/Glendale CA:  Many internships available in the following depts. HR, MKTG, Corp Comm, Prod, Prgrmng, Rsrch. Qualified candidates are asked to forward resumes: for consideration. No phone calls please.  (7/10)

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MKTG INTERN/NUVOtv/LA: Assist the affiliate marketing department with administrative & creative tasks. Submit resume to / no phone calls please. (7/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED:  DIGITAL STRATEGIST/PRODUCER: 5+ years exp, specializing in Research-based & Social networking strategy, Online Community Engagement & Media Outreach. Project or FT, LA or NYC email (7/12)

SITUATION WANTED: PUBLICITY/MEDIA RELATIONS/LA: Publicity, Events, Film production and Film festival experience in LA & Paris. Speaks fluent French. (7/10)

SITUATION WANTED: PRODUCER/CREAT WRITER: 10+ yrs exp Entert, Reality & Music TV shows for MTV, Mun2 & others. Strong creat, mng, ppl skills & ethics. Eng/Spanish, Photosh, Mini DV Cam, bas Avid, FCP. 3102540131 (7/9)

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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