| Ad Agency |
| Carat |
| MediaCom |
| OMD USA |
| Starcom USA |
|
| Athlete in a Web Series/Special/Spot |
| NBC Sports Agency – Tim Howard/Lasso |
| NFL Media – Leon Sandcastle 2.0 |
| Outside Television – Dispatches – Shane Niemeyer |
| Red Bull Media House – Who is JOB 4.0 |
| SportsBlog – NBA Player Charlie Villanueva’s Video Blog Series “Crossroads” |
| Weber Shandwick with Milk Processor Education Program – Mission Apolo: Built With Chocolate Milk |
|
| B2B Program |
| NASCAR Fuel for Business – NASCAR Fuel for Business |
| NFL Players Inc – NFLPA Rookie Premiere |
| OneTwoSee – Real-time Fan Engagement Experience for Smart TVs and Set-Top Boxes |
| Time Warner Cable Media – Tier 3 Automotive Email Campaign |
|
| Brand Activation at Live Events |
| Big Ten Network (BTN) – 2014 BTN Big 10K |
| CSE & AT&T Mobility – #BetterSaturday |
| GMR Marketing – Esurance #RallyForACause |
| Intersport, Inc. – Taco Bell Live Mas Student Section |
| Scout Sports and Entertainment & Secret Weapon – Southern California Honda Dealers “Helpful Honda” Campaign |
| Sports Illustrated – Swimsuit Issue Events 2014 |
| Troika – Jacksonville Jaguars Stadium Experience |
| Turner Sports – 2014 March Madness Music Festival |
|
| Brand Extensions/Licensing |
| NBC Sports Agency – 2014 Premier League Uber |
| IMG – Nike’s Lunar TRI “Week Zero” collection |
| Touch by Alyssa Milano Maternity – Touch by Alyssa Milano Maternity |
| WWE – WWE50 |
|
| Digital Executive |
| Jonathan Dube – WME-IMG |
| John Kosner – ESPN |
| Melissa Rosenthal Brenner – NBA |
| GW Shaw – AT&T |
| Michelle Wilson – WWE |
|
| Documentary Series |
| Big Ten Network (BTN) – The Journey: Big Ten Football 2014 |
| Bristow Global Media Inc. in partnership with NHL & NHL Network – NHL Revealed: A Season Like No Other |
| FOX Sports Originals & 44 Blue Productions – The Pecos League |
| Hulu – Behind the Mask |
| MLB Productions – MISSION OCTOBER |
| Pac-12 Networks – The Drive: Pac-12 Football |
| Showtime Networks Inc. – All Access: Mayweather vs. Maidana I & II |
| Telemundo Media – La Cueva de la Fiera |
|
| Documentary Special/TV Movie |
| Big Ten Network (BTN) – Unbeaten: The Life of Brook Berringer |
| ESPN – Mendota |
| FOX Sports Originals – B.R.C. 2014: Best Ranger |
| Golf Channel – Arnie |
| MLB Productions – DAVID ORTIZ: IN THE MOMENT |
| OWN: Oprah Winfrey Network – Michael Sam |
| Tennis Channel – The Legend of Arthur Ashe |
|
| Fantasy Game |
| CBS Sports – CBS Sports Fantasy Football Commissioner |
| DraftKings – Fantasy Hockey League |
| Fanduel – Fantasy Basketball Game |
| Mondogoal.com – Daily Fantasy Soccer |
| NCAA Digital – NCAA.com Bracket Challenge |
| NFL Media – NFL Fantasy |
|
| Integrated Campaign for Brands |
| Coca-Cola North America – 2014 College Game Day Campaign – #CountdownToZero |
| EA Sports – Madden NFL 15 |
| Edelman – Dove Men+Care Deodorant “Care Always Wins” Campaign |
| NFL Media – Together We Make Football |
| Southern Company – 2014 Payne Stewart Award 15th Anniversary Campaign |
| Turner Sports – NBA Regular Season on TNT: HOME |
| XFINITY from Comcast – 2014 NFL Honors Partnership |
|
| Integrated Campaign for Networks |
| Big Ten Network (BTN) – BTN COLLEGE SPORTS Campaign |
| NBC Sports Agency – Sunday Night Football |
| NBC Sports Agency – 2014 Premier League |
| Outside Television – Dodge Real Fittest Athlete |
| Turner Sports – NBA on TNT Coming Home Thursday presented by Samsung Galaxy Note 4 |
|
| Live Coverage of Sporting Event (National) |
| CBS Sports – Thursday Night Football – Pittsburgh at Baltimore – 9/11/14 |
| Discovery Channel – Skyscraper Live with Nik Wallenda |
| NBC Sports Group – XXII Olympic Winter Games from Sochi, Russia |
| Super Bowl 48 – FOX Sports |
| Turner Sports – NCAA TeamCast |
| Universal Sports Network – 2014 Boston Marathon |
| Univision Deportes – Univision Deportes 2014 FIFA World Cup |
| WWE – WrestleMania 30 |
|
| Live Coverage of Sporting Event (Regional/Local) |
| Comcast SportsNet Bay Area – Warriors-Los Angeles Clippers Game 6 |
| Fox Sports South – Fox Sports Tennessee – NBA – Grizzlies vs. Thunder, NBA Playoffs Game 2 – April 21, 2014 |
| Fox Sports South – Fox Sports South – San Diego Padres vs. Atlanta Braves (July 27, 2014) |
| SportsNet New York – Live Coverage — Mets baseball |
| YES Network – Derek Jeter’s Final Game at Yankee Stadium |
|
| Live Stream Presentation |
| FOX Sports Digital – Super Bowl XLVIII on FOX Sports GO |
| NBC Sports Group – XXII Olympic Winter Games from Sochi, Russia |
| NCAA Digital – 2014 NCAA March Madness Live |
| PGA.com – PGA Championship/Ryder Cup LIVE |
| Red Bull Media House – GRC – Vegas |
| Showtime Networks Inc. – SHO Sports Press Pass Live: Canelo vs. Lara Weigh-In Live |
| Univision Deportes – 2014 FIFA World Cup on Univision Deportes |
|
| Marketer |
| Sharon Byers – Coca-Cola |
| Will Funk – Turner Sports |
| John Miller – NBC Sports Group |
| Adam Peake – Under Armour |
| Michelle Wilson – WWE |
|
| Marketing Campaign |
| CBS Sports – THURSDAY NIGHT FOOTBALL |
| MLB Productions – MLB Postseason |
| NASCAR – NASCAR Fuel for Business – NASCAR with DAD |
| NBC Sports Agency – Sunday Night Football |
| Turner Sports – NBA Regular Season on TNT: HOME |
| United States Olympic Committee – Team USA Homecoming |
| Universal Sports Network – 2014 Boston Marathon |
|
| Marketing Initiative |
| Big Ten Network (BTN) – BTN East Coast Kickoff Party |
| Big Ten Network (BTN) – BTN COLLEGE SPORTS Campaign |
| NBC Sports Agency – The Return of Ted Lasso |
| NBC Sports Agency – 2014 Premier League |
| NBC Sports Group/ Ali Sports – Red Bull Signature Series |
| Starcom USA – NBA Playoffs and Finals on ESPN |
|
| Mobile App |
| Bleacher Report – Team Stream |
| CBS Sports – CBS Sports App |
| EA Sports – Madden NFL 15 Mobile |
| National Football League – NFL Now |
| OneUp Sports – OneUp Sports “NFL Connect” Game App |
| PGA.com – PGA Championship/Ryder Cup |
| TVG – iOS |
|
| Network Sports Branding Campaign |
| ESPN/SEC Network – Take It All In |
| NBC Sports Agency – NBC Sports: Closer to the Sports You Love |
| ONE World Sports – Cricket |
| Turner Sports – NBA Regular Season on TNT: HOME |
| Univision – World Cup |
|
| New Sports Show |
| CBS Sports – WE NEED TO TALK |
| ESPN – SC Featured |
| Esquire Network – Friday Night Tykes |
| FOX Sports Originals – Back of the Shop |
| MLB Network – High Heat with Christopher Russo |
| NBA Digital – NBA Inside Stuff |
| REELZ – TMZ Hollywood Sports |
|
| Over the top (OTT) Content Service |
| CBS Interactive Advanced Media – College Sports Live |
| NeuLion & NHL – NHL GameCenter LIVE |
| NFL Media – NFL Now |
| OneTwoSee – Real-time Over-the-Top Fan Engagement Experience for Smart TVs |
| PGA.com – PGA Championship Samsung App |
| WWE – WWE Network |
|
| Overall Social Media Excellence |
| CSE & AT&T Mobility – #BetterSaturday |
| El Rey Network – Lucha Underground |
| Golf Channel – Ryder Cup 2014 |
| Pac-12 Networks – Mascot Challenge |
| Showtime Networks Inc. – Mayhem: Mayweather vs. Maidana II |
| Turner Sports – NBA TV’s Fan Night Best Duos/One-on-One |
| WWE |
| XFINITY from Comcast – @XFINITYSports Sports Social Media Strategy |
|
| Partnership with an Athlete |
| ESPN CreativeWorks – Taken 3/NBA on Christmas Day |
| Fox Deportes – Hispanic Heritage Spot-Oscar de la Hoya |
| Outside Television – Subaru Locals |
| Showtime Networks Inc. – Floyd Mayweather |
| Turner Sports – 2014 NBA All-Star “Getting Ready” |
|
| PR Professional |
| Tom Coyne – Coyne PR |
| Joe Favorito – Joe Favorito |
| Jerry Gleason – WeberShandwick |
| Scott Miranda – DKC |
| Bret Werner – Catalyst |
|
| Pro-Social Campaign |
| ESPN – Jimmy V Week |
| Fox Deportes – Fox Deportes Hispanic Heritage Campaign 2:00 |
| Fox Deportes – Hispanic Heritage Spot-Omar Gonzalez |
| Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS |
| MLB Productions – PETE FRATES: BATTLING ALS |
| SportsNet New York – Play Ball Campaign |
|
| Proprietary Asset |
| NASCAR – NASCAR Fuel for Business |
| NBC Sports Agency – Premier League Speak Football Site |
| Turner Sports – NBA All-Star Special: The Challenge |
|
| Public Relations Campaign |
| Fox Deportes – Hispanic Heritage Campaign 2:00 |
| Fox Deportes – Hispanic Heritage Spot-Anthony Pettis |
| Golf Channel – Arnie |
| ONE Championship – ONE Championship |
| Sports Illustrated – Swimsuit Issue 2014 |
|
| Radio Program |
| CBS Sports Radio – The Jim Rome Show |
| ESPN – Mike and Mike |
| FOX Sports Radio – Jay Mohr Sports |
| DIRECTV/FOX Sports Radio – The Dan Patrick Show |
| WFAN – Boomer and Carton |
|
| Retail Activation |
| Unilever – GQ Men of Style Program |
| NBC Sports Agency – WNR/NHL Store Takeover |
| NBC Sports Agency – 2014 Premier League World Cup Window at 30 Rock |
| WWE – WWE Goes Pink/Susan G. Komen |
|
| RSN of the Year |
| CSN Mid-Atlantic |
| FOX Sports Midwest |
| NESN |
| SportsNet New York |
| YES Network |
|
| Sports Blog |
| FOX Sports South – Fantasy Fox |
| NBA Digital – NBA.com Hangtime Blog |
| SportsBlog – SportsBlog.com |
| The Players Tribune – The Players Tribune |
| TMZ – TMZ Sports |
|
| Spot – 30 Seconds |
| Big Ten Network (BTN) – BTN College Sports – Hockey |
| FOX Sports South – New College Football Show – Guru |
| NBC Sports Agency – Stanley Cup Playoffs: Under Pressure |
| SportsNet New York – :30 Spot |
| TeamWorks Media – Big Ten “Map” |
| Turner Sports – NBA Regular Season on TNT: Kendrick Lamar “i” |
| Turner Sports – NBA All-Star on TNT: Dribble |
| Univision Deportes – Premios Univision Deportes |
|
| Spot – Over 30 Seconds |
| ESPN CreativeWorks – History American Pickers |
| NBC Sports Agency – Best Seat |
| NBC Sports Agency – Sunday Night Football |
| NFL Media – Leon Sandcastle 2.0 |
| ONE World Sports – ONE World Sports |
| Showtime Networks Inc. – Floyd Mayweather Lifestyle Music Video |
| Turner Sports – MLB Postseason on TBS: “One-Man Show” featuring Bryan Cranston |
| Univision Deportes – Premios Univision Deportes |
|
| Studio Show |
| CBS Sports – THE NFL TODAY |
| FOX Sports – Fox NFL Sunday |
| Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS |
| NBA Digital – NBA GameTime |
| Pac-12 Networks – Pac-12 College Football Gameday |
| Sports Illustrated – Pro Football Now |
| Turner Sports – Inside the NBA |
| Univision Deportes – Republica Mundialista |
|
| Talk Show |
| FOX Sports Originals – Back of the Shop |
| NBA Digital – The Starters |
| NBA Digital – Open Court |
| SportsTime Ohio – Drennan Live |
| Univision Deportes – Univision Deportes Futbol Club |
| YES Network – Yankees Hot Stove |
|
| Technical Innovation |
| Anthem Media Group Inc. – FNTSY Sports Network |
| Comcast Cable – The Comcast 49ers Innovative Experience |
| Turner Sports – NBA freeD |
| Univision Deportes – Univision Deportes Technology During 2014 FIFA World Cup |
|
| Tune-In Promotion |
| Fox Deportes – The Ultimate Fighter Latin America |
| MLB Productions – MLB Postseason |
| NBC Sports Agency – 2014 Premier League |
| NBC Sports Agency – Horseracing: Save the Date |
| Starcom USA – NBA Playoffs and Finals on ESPN |
| Turner Sports – MLB Postseason on TBS: “One-Man Show” featuring Bryan Cranston |
| USA Rugby/The Legacy Agency – Rugby Match Chicago |
|
| Use of Facebook |
| Bleacher Report – Bleacher Report’s Facebook |
| National Basketball Association (NBA) – Facebook Live during NBA Finals |
| NBA Digital – NBA TV |
| NBC Sports Agency – NHL Wednesday Night Rivalry: Facebook Animations |
| ONE Championships – ONE Championship |
| Turner Sports – TBS MLB Facebook Page |
|
| Use of Integrated Sponsorship for Broadcast |
| FOX Sports South – ACC Gridiron LIVE! presented by McAlister’s Deli |
| Intersport, Inc. – “Arrow Electronics presents Courage in Sports” |
| Outside Television – Subaru Locals |
| Pac-12 Networks – Chevron Human Energy Stories |
| Starcom MediaVest Group – Frosted Flakes & EA SPORTS Game Changers |
| Turner Sports – NBA Playoffs on TNT: Think Like A Man Too |
| Turner Sports – NBA on TNT Coming Home Thursday presented by Samsung Galaxy Note 4 |
| World Poker Tour – World Poker Tour Television Series |
|
| Use of On-Air Design |
| NBC Sports Agency – Sunday Night Football |
| NFL Media – GameDay |
| NFL Media – NFL Pre-Season: Watching |
| Troika – Thursday Night Football on CBS / NFL Network |
| YES Network – YES Network Graphics and On-Air Animation |
|
| Use of Twitter |
| Big Ten Network (BTN) – @BTNVolleyball |
| Bleacher Report – @BleacherReport |
| CSE & AT&T Mobility – #BetterSaturday |
| ESPN – #SCtop10 |
| Turner Sports – @NBAonTNT |
| XFINITY from Comcast – #SignMyTweet from XFINITY |
|
| Webisode Series |
| The Seth Davis Show on Campus Insiders presented by Cadillac |
| CBS Local Digital Media – Tailgate Fan |
| FOX Sports Digital – No Filter with Katie Nolan |
| Intersport, Inc. – PlayStation Path to Greatness |
| Red Bull Media House – Faces of Dav |
| The ACC Digital Network (Silver Chalice) – The Hall of Famers |
| Weber Shandwick with Milk Processor Education Program – Mission Apolo: Built With Chocolate Milk |
| YES Network – JCTV (Jack Curry TV) |
|
| Website |
| Bleacher Report – BleacherReport.com |
| ESPN – Grantland.com |
| ESPN – ESPN.COM |
| Pac-12 Networks – Pac-12.com |
| PGA TOUR – PGATOUR.COM |
| Sports Illustrated – SI.com |
