Awards Breakfast: Tuesday, March 3, 2015 – 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to praise excellence in the area of social good in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. That’s because we know it’s the moment to celebrate all these good works by brands, networks and digital entities, regardless of platform.
**Please join us on Tuesday, March 3, 2015 for the Cynopsis Social Good Awards Breakfast at the Yale Club in New York City.**
THANK YOU TO OUR 2015 INDUSTRY PARTNER
The event space is very limited and tables sell out quickly. Register yourself and your team today – the form is in the middle of the page.
Registration/Tickets: Pete Romas; 203.899.8483
Advertising/Sponsorships: Mike Farina; 203.218.6480
- Finalist List
- Press Release
- Pricing
- Tickets
- Sponsorship/Congratulatory Ads
- Event/Registration Information
- Upload Visuals
Pricing
| Registration Options | Cost |
| Per Person Rate | $399 |
| Group Rate (Table of 10) | $3,990 |
2014 Cynopsis Social Good Awards Finalists
Awareness Campaign or Initiative
A+E Networks – A&E Project Startup Live
CMT – Empowering Education
CNN – CNN Heroes: Subaru Donation Matching
Crackle – “Playing It Forward”
Investigation Discovery – Inspire a Difference Public Affairs Campaign
Nat Geo WILD – Big Cat Week 2013
REELZ – Independence Happens Here Initiative
Reingold/Herzog – US Dept of Veterans Affairs – Make the Connection
Scripps Networks Interactive – HGTV/DIY Network & Rebuilding Together
USA Network – Character’s Unite Initiative
Viacom – Says NO MORE: Together we can end domestic violence and sexual assault
Awareness Campaign: Children’s Initiatives
Ad Council – UNCF (United Negro College Fund): Supporting Minority Education – Better Futures Campaign
DIRECTV – All Stars Project
Discovery Communications – Say Yes to the Prom
JetBlue Airways – Increasing Access to Books: Soar with Reading and First Book
MRY – Communities in Schools
SapientNitro Campfire – Save The Children: Stay Connected
Sprout – Kindest Kid Contest
Stop Bullying: Speak Up – Stop Bullying: Speak Up Week
Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos
Awareness Campaign: Health Initiatives
BET Networks – BET Goes Pink Awareness Campaign
CNN – CNN Heroes: Johnson & Johnson Amazing Nurse Campaign
Community of Lights, LLC – Tapestry: The Faces of AIDS
ECU Communications – CMS Spanish Medicare Multi Media and Education Campaign
Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick
OMD – Stand Up To Cancer
Awareness Campaign: Sports
FOX Sports Supports – 2014 Special Olympics USA Games
OMD – Dick’s Sporting Goods: Sports Matter
Best Episode with a Social Good Theme
44 Blue Productions – Pit Bulls & Parolees – Giving Thanks
Food Network – The Kitchen featuring Share Our Strength
International Rescue Committee – Escaping Syria
Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS
Magilla Entertainment, LLC – Long Island Medium: “Theresa Visits Jail”
MTV – Girl Code: Race
Pivot – TakePart World
Questus – The Naked Brand
Show of Force – A Path Appears
USA Network – Powerful Human Trafficking Programming Stunt
Best Overall Marketing
Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
Major League Baseball – 2014 World Series Game Cause-Based Dedications
Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick
Stop Bullying: Speak Up – Stop Bullying Speak Up Week
Best Spot (30 seconds or less)
Major League Baseball – Welcome Back Veterans – “Royals Surprise” PSA
MTV – Look Different: Facing Change
SapientNitro – Halo Purely for Pets
Viacom Velocity – Viacom Says NO MORE
Best Spot (Over 30 seconds)
Cartoon Network Latin America – The Cartoon Movement and UNICEF’s Let’s Play Initiative (Vamos Jogar)
International Rescue Committee – My Life Has Been Transformed
Pereira & O’Dell – Keep America Beautiful “I want to be”
Pivot – Human Resources
Pivot – Please Like Me
Top Drawer Creative Inc. – UCycle
USA Network – New “I Won’t Stand For” PSA Featuring Macklemore & Ryan Lewis
Branded Campaign for a TV Series or Special Programming
Disney Channels Worldwide – Make Your Mark Campaign
Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
MSNBC – Global Citizen Festival
Nickelodeon – HALO Awards 2013 (Helping And Leading Others)
Radio Disney – Disney Channel Presents the Radio Disney Music Awards “Heroes For Change”
Time Warner Cable – It Ain’t Rocket Science
Diversity Campaign or Initiative
DIRECTV – All Stars Project
Interactive One – Your Life Matters campaign
MTV – Look Different
Myx TV – I’m Asian American and…
Anything Is Possible (ProjectAIP)
USA Network – Characters Unite Awards/USA Network
Environmental Campaign or Initiative
Disney Channels Worldwide – Friends for Change – Outside Is In
La Rabida Children’s Hospital – LEED-HC Certification for the La Rabida Children’s Hospital Outpatient Center
Litton Entertainment – Ocean Mysteries with Jeff Corwin from Ocean Mysteries
Maryland Public Television – Chesapeake Bay Week 2014
Pereira & O’Dell – Keep America Beautiful “I want to be”
TakePart.com – #SaveOurBees
Time Warner Cable – Time Warner Cable’s Employee Green Teams & Playbook
Green/Sustainability Campaign or Initiative
DHX Media – Yo Gabba Gabba! Live!
DIRECTV – Televisionary
Pivot – Human Resources
Volta Industries – Free EV Charging Campaign
Hash Tag Promotion
MLB Advanced Media – #TroopThanks
PGA TOUR – Miguel Memes
The Doctors – #SMOCK Simple Moments of Contagious Kindness
Human Rights Initiative/Campaign or Initiative
Community of Lights, LLC – Tapestry: The Faces of AIDS
Pinkwater & Putman – Fair Food Program
Sesame Workshop – Little Children, Big Challenges: Incarceration
Instagram/Vine Campaign
FullBottle – STOP BULLYING: SPEAK UP
MLB Advanced Media – Bank of America #TroopThanks
MTV – Get Schooled: MTV’s Go.Pay.Finish. Vine Campaign
Integrated Campaign
American Heroes Channel – My Hero Is…
BET NEWS – What’s At Stake
Big Ten Network (BTN) – BTN LiveBIG
Cartoon Network Latin America – The Cartoon Movement – Basta de bullying, no te quedescallado
Discovery Communications – Creating Change Pro Bono Marathon and Conference
OMD – Dick’s Sporting Goods Sports Matter
Pereira & O’Dell – Keep America Beautiful
Stop Bullying: Speak Up – Stop Bullying Speak Up Week
Top Drawer Creative Inc. – Our Agenda
Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos
Integrated Campaign for a TV Series or Special Programming
Cinelan/Vulcan Productions – WE THE ECONOMY 20 Short Films You Can’t Afford To Miss
Discovery Channel – Shark Week 2014
FOX Sports Regional Marketing – FOX Sports Salutes the Troops
Litton Entertainment – The Henry Ford’s Innovation Nation
Unilever Project Sunlight in partnership with Mindshare and Weber Shandwick
MTV – “Teen Mom” and “16 and Pregnant”
Univision News Network – Cita con Tu Salud
Integrated Campaign: Health Initiatives
ECU Communications – CMS Spanish Medicare Multi Media and Education Campaign
MTV – Half of Us: The Other Side of Pills
OMD – Stand Up To Cancer
Univision News & Univision Contigo – Health Week 2014
Integrated Social Campaign for a Brand
Barclaycard US – Be Your Possible
BET NEWS – What’s At Stake
Nickelodeon – World Wide Day of Play 2014
Nonprofit/Corporate Partnership
A+E Networks/HISTORY® – The Civil Rights Act of 1964: A Long Struggle for Freedom Museum Exhibit
Cablevision Systems Corporation – Cablevision and The Lustgarten Foundation’s curePC pancreatic cancer public awareness campaign
Discovery Education and the Healthy Weight Commitment Foundation’s Together Counts™ program
ESPN – 2014 ESPY Day Benefiting The V Foundation for Cancer Research
Food Network and Share Our Strength Partnership
FOX Sports Supports – AYSO
INSP – INSP Honors Vietnam Veterans with “Thank You For Your Service”
MSNBC & Global Poverty Project
SapientNitro – Halo Purely for Pets
Univision Communications Inc. – Univision Contigo’s Pequenos y Valiosos
Nonprofit/Corporate Partnership: Youth Initiatives
DIRECTV – All Stars Project
Discovery Communications and US2020: Encouraging STEM Mentorship
Disney Junior – Pirate & Princess Power of Doing Good Summer Campaign
FullBottle – STOP BULLYING: SPEAK UPWITH CARTOON NETWORK
MTV – National Campaign + MTV It’s Your Sex Life
REVOLT TV – REVOLT TV x Boys & Girls Club for “#HelloHarlemNYC” Youth Initiative
Sesame Workshop – Sesame Workshop PNC Grow Up Great
Time Warner Cable – Boys & Girls Clubs of America National Partnership
Univision Communications Inc. – Estamos con los Ninos
Varsity Spirit – Team Up for St. Jude Spirited by Varsity
Partnership with a Celebrity/Athlete/Character
A+E Networks/HISTORY® – American Pickers Pick & Tell Contest
Litton Entertainment – Game Changers with Kevin Frazier from EA SPORTS
Litton Entertainment – Ocean Mysteries with Jeff Corwin from Georgia Aquarium
Philanthropic Campaign
Blue Chalk Media – First Sight: Sonia and Anita
JetBlue Airways – JetBlue Airways Brings Its “Inspiring Humanity” Mission To Life with A Humanitarian Effort to Haiti
USA WEEKEND – Make A Difference Day
Viamedia – Viateer Program
Public Service Announcement
Concepts, Inc. – “Who I Am” PSA
INSP – Moments.org, a Production of INSP
Major League Baseball – Welcome Back Veterans PSA
Pereira & O’Dell – Keep America Beautiful “I want to be“
Top Drawer Creative Inc. – It Moves Us All
Viacom Velocity – Viacom Says NO MORE
Viamedia – Viateer Program
Social Good Leaders of the Year
Discovery Education – Lori McFarling, Chief Marketing Officer and Senior Vice President
MELT – Vince Thompson, CEO
REVOLT TV – Kai D. Wright, VP of Communications
Time Warner Cable – Tessie Topol, Vice President, Corporate Social Responsibility
Top Drawer Creative Inc. – Howard Chang
Social Good Shining Stars
Comedy Gives Back – Digital Telethon benefiting Malaria No More
Community of Lights, LLC – Tapestry: The Faces of AIDS
Destination America – Red, White & You
FOX Sports Supports
Litton Entertainment – Game Changers with Kevin Frazier
MaxMedia – Global Paint for Charity
Pivot
Sesame Workshop – Sesame Workshop
Show of Force – A Path Appears
TeamWorks Media
Social Media Promotion/Campaign
Bravo Digital Media – Top Chef Duels Live Voting Campaign
Reingold – US Dept of Veterans Affairs: Make the Connection
SapientNitro Campfire – Save The Children: Stay Connected
Upload Form – (Please use this widget to send us your video clip and/or images for our awards program)
Awards Program Guide and Special Edition of Cynopsis
If you’re interested in running a congratulatory 4-color ad in the awards event program or sponsoring this premier industry event, please contact Mike Farina at 203-218-6480.
Event/Registration Questions? Don’t hesitate to contact us: Pete Romas at 203-899-8483
About the Venue
Yale Club of New York City*
50 Vanderbilt Avenue (at the corner of 44th St) New York, NY 10017
*Across from the western entrance to Grand Central Station
The 22-story historical building continues to be the largest clubhouse in the world and is admired for it’s understated elegance.
The Yale Club is located in convenient mid-town Manhattan near Grand Central. The event will take place in the Ballroom on the 20th Floor. Cynopsis Media does not have a hotel room block, but you can download a list of hotels nearby.
Subway: Take the 4, 5, 6, 7 trains or Times Square Shuttle to Grand Central and exit on Vanderbilt Avenue.
Railroad: Metro-North to Grand Central and exit on Vanderbilt Avenue.
Parking: Valet parking in front of the Clubhouse is available 24 hours a day. Self-parking is available at 200 Park Avenue. Hourly rates apply.
