Deadline: May 1, 2015 | Late Deadline: May 15, 2015
Awards Ceremony: Friday, September 18, 2015
Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?
Cynopsis Kids !magination Awards honor the year’s best in children’s, tween and family programming and marketing. Recognizing outstanding achievements in content creation across platforms, and the campaigns that promote it, this unique awards program from the industry’s most trusted brand, Cynopsis Media, is judged by a panel of industry experts. Winners will be recognized at the 4th annual awards event on September 18, 2015 in New York City. We look forward to seeing you there – enter today.
Who Should Enter?
Eligibility Period
Categories
Enter Now
Deadlines
FAQ
Sponsorship Opportunities
Contact Information
Receipts
Who Should Enter?
The Cynopsis Kids !magination Awards are open to all individuals and teams worldwide including: production companies/studios, producers, networks, composers, lyricists, animators, video game developers/producers, website developers, app developers/producers, e-book creator/producers, licensing companies, marketing companies, pr firms, ad agencies, creative services teams, developers, toy companies. Vendors are also eligible to compete on behalf of a client. The program is open to national and international entrants.
Multiple entries are accepted, and a single entry can be entered into more than one category. Please follow the “How to Enter” instructions below for each additional category you will be entering.
Eligibility Period
To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between January 1, 2014, and December 31, 2014. The kids program or initiative must have taken place during this time, but it’s not necessary for it to be completed during the eligibility period. Note: although we welcome international entries/campaigns, they must have been at least partly accessible in the North American market.
All entries are held in strict confidence and we will not share information unless we receive permission from the entrant. Enter online here.
Entry Fees
The price of each primary entry is $350. If you are submitting a secondary entry of the same campaign into two or more categories, the price drops to $175 for each additional entry. Payment in full must accompany the entry and are not refundable.
There is a late entry surcharge of $175 per entry beginning May 2, 2015.
Additional Resources
FAQ
View Past Winners: 2012 | 2013 | 2014
Awards Event Photos: 2012 | 2013 | 2014
Content Categories
Advertising Campaign: Which on-air and off-air advertising campaign for a new kid or tween TV series broke through the clutter and really got the attention of potential viewers?
Brand Website: Having an attention-grabbing, engaging website for your brand can make all the difference when it comes to the youth audience. This award recognizes the web warriors.
Console Game: The recent slew of new gaming consoles brought an impressive number of new kids games. We pick this year’s overall winner.
eBook: Mommy, why was that book made of paper? This category recognizes interactive books created for electronic devices aimed at kids.
Educational Series/Special Parent/Teacher Curriculum: Learning can certainly be more fun and this category honors the best online support curriculum content/activities to support the content of an educational TV series or special aimed at kids of any age.
Interstitial Series: Sometimes, what’s between the programming is just as entertaining. Honoring a short-form (six minutes or less) live-action, animated, puppet or hybrid TV or web-based series aimed at kids (preschoolers, K2-11, Tweens 9-14).
Kids 2-11 Series: Character loyalty begins here. This award honors long-form series produced specifically for K2-11 in live-action, puppetry, animated or a hybrid.
Kids 2-11 Special/TV Movie: Honoring the creativity within a long-form special or TV movie produced specifically for K2-11 in live-action, puppetry, animated or a hybrid.
Mobile App (Educational): There’s an app for just about everything and now, a category to recognize the outstanding educational kid-targeted app for mobile device.
Mobile App (Entertainment): There’s an app for just about everything and now, a category to recognize the outstanding entertainment kid-targeted app for mobile device.
New Preschool Series: This category honors the best preschool aged kids (0-5) targeted live-action, animated or hybrid long-form series launched in the US January 2014-December 31, 2014.
New Series for 6-11: This category honors the best kid/tween-targeted live-action, animated or hybrid long-form series launched in the US January 2014-December 31, 2014.
Online Game: Which online game packed the biggest punch as a stand-alone experience or brand extender?
Online Interactive Experience: Cynopsis Kids selects the most explorative, interactive, immersive online experience for kids.
OTT series (preschool): Some of the youngest video consumers aren’t getting their content from traditional kids networks. This category honors the best in OTT content for preschoolers.
OTT series (6-11): The competition for young OTT viewers heated up big time this year with a landslide of original content from digital studios. We honor the best of the bunch.
Preschool Series: This category recognizes excellence in long-form series produced specifically for preschool aged kids (0-5) in live-action, puppetry, animated or a hybrid.
Preschool Special: Recognizing outstanding long-form one-off specials produced specifically for preschool aged kids (0-5) in live-action, puppetry, animation or a hybrid of these.
Song for a TV Series/Special/Movie: Recognizing the power of an original score created specifically for a long or short-form series, TV Special or TV Movie aimed at kids of any age.
Soundtrack for TV Series/Special/Movie: Music is playing an increasing role in kids television programming. This award recognizes the most salient soundtrack of the year.
Tablet-Based App: Celebrating the top kids app, whether stand-alone or tied to a television show or existing brand.
TV Series Based on Books: This category recognizes the remarkable translation to TV of a kid/young adult/family-targeted a literary work.
Tweens 9-14 Series: This category recognizes the impact of a long-form series produced specifically for Tweens 9-14 in live-action, puppetry, animated or a hybrid.
Tweens 9-14 Special/TV Movie: Recognizing a remarkable long-form special or television movie produced specifically for K2-11 in live-action, puppetry, animated or a hybrid.
Use of Video Promotion: Scripted original video, short or clip produced exclusively for the web (programs that were repackaged and transitioned from the web to TV are also applicable).
Video Game for a TV Series/Special: Let the games begin! Recognizing a video game for console, handheld device, phone or online created to support a new TV series or TV special for kids (preschoolers, K2-11, Tweens 9-14).
Website for a TV Series/Special: Did your online content raise TV viewing numbers, extend the life of the series or special, or even become a destination in its own right? This category recognizes a website and/or microsite created for an animated, live-action or hybrid series targeted to kids (preschoolers, K2-11, and/or Tweens 9-14).
People Categories
Brand/Advertiser Executive (VP & Above)
Broadcast/Cable Network Executive (VP & Above)
Broadcast/Cable Network Professionals
Digital & New Media Executive (VP & Above)
Media Buyer/Planner: This award goes to the agency professional for outstanding work in analyzing the evolving category of kids’ programming and coming up with innovative, strategic ways to position their clients for maximum ROI and exposure.
Online Studio: Kids content rules the online roost. We celebrate the studio that made the biggest splash in the kids category via unique content and distribution avenues.
Production Company Executive (VP & Above)
Program Distribution/Syndication Executive
Showrunner It’s not all child’s play when it comes to running a kids series. Live-action or animated, we salute the best executives making magic behind the scenes.
Campaign Categories
Digital Marketing Campaign: Excellent use of online marketing to successfully promote a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.
Marketing Campaign for a TV Series: This category honors the creative use of marketing platforms to promote a kid-targeted TV long-form or short-form TV live action, animated or hybrid series that resulted in higher awareness and viewership.
Marketing Campaign for a TV Special/TV Movie: Recognizing the impact of an excellent marketing campaign for a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.
Mobile Marketing Campaign: We live in a time when kids can carry the campaign for their favorite show around with them wherever they are. This category honors a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.
Promotional Campaign: How did an inspiring tie-in (like a fast food meal tie-in), including on-air and off-air components, carry the message for a series or special far beyond expectations?
Pro-Social Campaign: This category recognizes the importance of an on-air or off-air campaign that supported a kid/tween/family aimed pro-social initiative.
PR Campaign for a TV Special/TV Movie: Recognizing the creativity involved in a PR campaign designed to introduce a new kid-targeted TV series, special or movie.
Social Media Campaign: Honoring the impact of a campaign on social media platforms that brought remarkable viral attention to a kid/tween series or special.
Sweepstakes/Contest Campaign: This category recognizes the creativity behind the components of a sweepstakes/contest tied to a kid series or special “such as the call to enter, artwork, on-package and online messaging and design.”
Tchotchke: It’s not a real show/special unless there’s a series/show-related premium that announces the debut of a kid series or a special and this category honors the key-rings, paper weights, coffee mugs and mouse pads, fleeces etc., that you always want to keep.
How to Enter
The entry process is done soley online:
First, you will be stepped through the registration process, and then the nomination (synopsis + supporting materials) and payment process. Start here.
For Campaign/Content/Tech Categories:
Please include a 400-word synopsis describing your campaign, content, initiative, website (etc.) using the following sub headings:
■ Objectives
■ Strategy
■ Tactics
■ Execution
■ Evaluation of Success/Results/ ROI
While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!
For People Categories:
Please include a 400-word synopsis describing the individual, using the following sub headings:
■ Specific campaigns or efforts spearheaded by this person and related outcomes
■ Leadership qualities (ability to manage internally, intra-departmentally and externally)
■ Innovative thinking
■ Sound judgment
■ Flexibility
■ Creativity
■ Financial management (where applicable)
While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!
Supporting materials should show evidence of the success of your work. Examples include:
Web sites/URLs * ROI Stats * Media Coverage * Photos * Research Documents * Screenshots * Testimonials * Videos * Web Stats. For videos, we will not accept uploads. Instead, please provide a link to view it (YouTube, company’s website or another video sharing platform)
W-9 Form – Access Intelligence LLC
Deadlines
Deadline: May 1, 2015 | 11:59pm EST
Late Deadline: May 15, 2015 | 11:59pm EST
All entries must be submitted online by May 1, 2015 at 11:59pm EST. Entries submitted between May 2 and May 15, 2015, will automatically incur a $175 late fee, per entry. Finalists will be notified in late June and honored on September 18, 2015 in New York City.
Entry Fees: The price of each primary entry is $350. If you are submitting a secondary entry of the same campaign into two or more categories, the price drops to $175 for each additional entry. Payment in full must accompany the entry and are not refundable.
There is a late entry surcharge of $175 per entry beginning May 2, 2015.
Receipts: Once your entry is submitted and paid, you will be emailed a receipt confirming the payment. The receipt includes payment date, amount and card number. You can also download a full Invoice that has all the entries paid for listed on it.
Sponsorship Opportunities
To sponsor the awards event, purchase a program ad or advertise in the Special eReport, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.
Contact Information
Please contact Awards Coordinator, Sarah Martinez at 212.621.4613.
