Cynopsis Digital Out of Home 09/18/24: OUTFRONT teams with Women’s Wear Daily; DPAA announces awards winners

Cynopsis Digital Out of Home
Wednesday September 18, 2024

Three days after Taylor Swift endorsed Kamala Harris for president, digital billboards in NYC and Nevada were posted referencing the singer. In Times Square, a billboard reads, “We’re in our Kamala era” (Swift, of course, is in the midst of her Eras Tour). Another image has lyrics from Swift’s album, Reputation: “New Way Forward…Ready for it?”. A billboard in Las Vegas also says, “We’re in our Kamala era,” while another shows an image of Donald Trump and asks, “Exhausted with this guy?”.

Business Insider has launched a new ad campaign that includes DOOH advertisements across the Financial District in NYC with the tagline, “Business journalism doesn’t have to be boring. Neither do your ads.” The campaign follows a rebrand of the website in November that included changing the name of site back to Business Insider from Insider, and a tightened focus on business and tech. “Everything we do at Business Insider revolves around putting people first, and this is no different,” said Chief Revenue Officer Maggie Milnamow. “Our person-first approach to connecting brands with our ambitious, optimistic audience really makes a difference and moves the needle.”

Clear Channel Outdoor has teamed up with Circana to deliver comprehensive lift measurement for OOH via CCO’s RADAR suite of solutions. The partnership will help consumer packaged goods advertisers more effectively reach their audiences, and understand the impact of their OOH campaign in achieving their desired business outcomes, including household sales and incremental new purchases of CPG products. In a study conducted to measure sales insights for a light beer from an established brand, 36% of all purchases among OOH exposed audiences were from incremental/new customers, and the overall sales lift from OOH was double the category benchmark for beer campaigns. “We’re very proud of our partnership with Clear Channel and of the results we are achieving together,” said Mike Quinn, SVP, Global Media, Circana. “This is an impressive example of the digital transformation and convergence that is sweeping across huge media channels like TV and OOH. Across the industry, more media is becoming more addressable and more measurable every day, which means more value is being created for more advertisers every day.”

Women’s Wear Daily and OUTFRONT are partnering for a campaign to celebrate National Hispanic Heritage Month. The ten designers featured in the campaign represent pioneers and innovators in the fashion community. “This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward,” said Amanda Smith, CEO, Fairchild Media Group. “We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community’s creative future.”

Teams led by DPAA Global, Solomon Partners, The Out of Home Advertising Association of America, and Cycle for Survival, the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center, are participating in Roadblock Cancer. The charitable non-profit advertising initiative will feature Cycle for Survival nationwide during Out of Home New York, which takes place October 14 – 18, to support cancer research.

Vistar Media announced the availability of its Adstruc traditional OOH planning software to all US customers. Vistar acquired Adstruc from PJX Media in April. “The integration of Adstruc into our US operations is a significant development in how we can work with our customers,” said Raj Lala, VP, US Demand Sales and Development at Vistar Media. “At its core, Adstruc’s software simplifies and expedites the traditional OOH planning process for our buyers alongside our programmatic offerings. Adstruc, now being a Vistar platform, enables us to offer one of the most advanced planning tools available to the wider OOH ecosystem — making it easier for our customers to focus on running impactful, holistic campaigns in the real world.”

As political campaigns navigate a rapidly changing media landscape this election season, the integration of CTV and DOOH is emerging as an effective strategy for maximizing voter engagement. Liz Tamam, Marketing and Media Director at Curb, shares her insights with Cynopsis.

How does combining CTV with DOOH enhance voter engagement ?
Combining CTV with DOOH enhances voter engagement by offering complementary strengths. CTV provides highly targeted, data-driven ads tailored to specific audiences based on viewing habits and demographics, while DOOH excels at delivering geo-targeted content to individuals in public spaces. Platforms like Curb Taxi TV integrate these approaches, creating an immersive experience during commutes when voters are actively tuned into content. This is particularly effective for political advertisers, as voters are exposed to relevant, real-time messaging at key moments. The combination of CTV’s precise targeting with DOOH’s visibility strengthens key voter messages across multiple touchpoints, offering a consistent and impactful way to reach various audience segments.

How can interactive and dynamic QR code capabilities increase engagement with CTV initiatives?
Interactive QR codes in CTV ads offer a simple way to boost voter engagement by allowing viewers to scan codes for additional information, registration, or campaign websites. Curb Taxi TV has seen strong success with QR codes; a Nielsen study found 53% of smartphone users who noticed digital taxi ads interacted with QR codes or related tools. QR codes provide valuable engagement metrics and allow for real-time updates based on location, time of day, or audience demographics, making interactions more personalized.

What are the challenges and opportunities of measuring ROI and engagement in CTV ad campaigns?
Measuring ROI and engagement in CTV campaigns is challenging due to the fragmented digital landscape and rising costs for premium ad slots. As demand for CTV inventory increases, supply struggles to keep up, leading to higher CPMs and greater competition for top-tier ad slots. This makes ROI harder to justify, pushing advertisers to seek more cost-effective options. Platforms like Curb Taxi TV, which blend CTV and DOOH, offer a solution by extending reach into urban areas with geo-targeted messaging. Advertisers can track interactions like ad impressions and QR code scans, gaining detailed insights while reinforcing CTV campaigns with valuable touchpoints. This combination improves audience engagement and provides a more comprehensive view of campaign effectiveness.

Adams Outdoor Advertising has acquired North Carolina-based Triad Outdoor Advertising’s billboard assets. Triad’s billboard faces are located adjacent to Interstates or major divided US Highways. “My father started this business over fifty years ago on the principles of honesty and integrity. We have developed many great relationships through the years with our landlords and our advertisers and it is very important to us that the company that purchased our assets operated on those same principles,” said John Bryant, VP and GM of Triad. “Adams Outdoor Advertising is a company that is cutting edge, utilizing all the latest advancements in technology but still adhering to those all-important time-tested same core values.”

Cynopsis BIG TV Summit: New Strategies to Reach Target Audiences

You know how sometimes, people will tell you “This is your last chance,” but it really isn’t?

Well this time it’s true – Cynopsis’ annual BIG TV Summit is here! Join us this AM at City Winery in NYC. We’ll save you a seat!

PURCHASE MY PASS

Latin American OOH advertising company GPO Vallas announced the US launch of SOMO, a business line built in partnership with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC. A multi-year partnership with the Metropolitan Taxicab Board of Trade and Creative Mobile Media will give SOMO access to up to 5,500 taxicabs. “NYC’s taxi top advertising displays may be the most iconic and ubiquitous DOOH product in the United States,” said Gabriel Cedrone, CEO of GPO Vallas. “Through our partnership with Ara and the MTBOT, we are thrilled to bring our expertise together with our DNA of sustainability to create SOMO, the new branding for our car top network.”’

DPAA announced the recipients of its Leading Women in Digital Media Awards, recognizing leaders in various career stages who have demonstrated significant leadership in digital advertising and media. Honorees include Rising Star Nicole Robinson-Etienne, Senior Director of External Affairs, Intersection; Unsung Hero Margarita Neymark, Head of Partnerships, Wrapify; and Vanguard Lina Maggi, SVP, Partnerships, BCN. Winners were selected from DPAA member entries by the association’s global WE.DOOH (Women’s Empowerment in Digital Out of Home) Advisory Board. Winners will be recognized at the DPAA Global Video Everywhere Summit on October 15. Congrats to all!

Given the challenges in the media sector, distinguishing between CTV and DOOH is key to enhancing campaign effectiveness. Angelina Marmorato, AVP of Partnerships at Lemma, offers her insights on the evolving roles of CTV and DOOH in advertising.

Why is it crucial to distinguish CTV from DOOH?
It’s critical to have clear and understandable definitions of Connected TV and Digital-out-of-Home so that media buyers and advertisers know what they’re buying. Until recently, it hasn’t been necessary to further break out Connected TV by the variable of viewer location or place. It was assumed that most Connected TV viewing was done so on a SmartTV at home in the living room.

There has been a proliferation of TV screens used at businesses and retail locations for the same reasons we love them at home – fast internet connectivity and relatively low pricing. Screen owners in the out-of-home space have connected the dots that these screens can be used effectively for advertising in venues in addition to at home.

How can advertisers use DOOH’s unique traits to maximize engagement, especially with venue-specific content?
Venue-based media offers an extremely valuable moment for advertisers to engage with their target audiences. A person’s choice to visit a venue says a lot about them. Music lovers like to frequent concert venues. Sports fans are all but guaranteed to be found at sports bars on Saturday and Sundays during football season. Venue-based TV targeting is an exciting way to reach consumers in the moment.

How can advertisers optimize media strategies using CTV and DOOH, either together or separately, and what are the key benefits of each?
When you make a DOOH buy, you know you’re buying screens that are not viewed at home. The problem is that when making a CTV buy programmatically, you may be getting what’s considered DOOH mixed in when that’s not what you’re intending to buy. Venue-based video or streaming is a highly valuable channel, but it shouldn’t be lumped in with CTV by default. Essentially, all DOOH is out of the home, but not all CTV is in the home. This is extremely confusing for buyers.

How does an omnichannel approach, with a focus on CTV, enhance media planning and buying compared to treating CTV and DOOH as separate channels?
Both targeting and measurement are different for DOOH and CTV. By creating separate campaigns or line items for DOOH, CTV (in home), and Venue-based TV – you’re able to target and measure each appropriately. If you lump them together, you’ll miss out on their unique targeting strengths as well as make measurement more difficult.

Can you share examples where separating CTV from DOOH led to better targeting and results?
A timely example is political campaigns. Location is one of the most important factors for political advertisers. IP address can be used to determine a household’s zip code to help with location targeting on CTV. But Venue-based media and traditional DOOH offer the opportunity to know exactly where the screen is located (down to latitude & longitude), making it easy to verify it’s in the voting district important to the buyer.

INTERNATIONAL

Out-of-home advertising is the only media channel able to reach more than 90% of adults in the UK every week, according to the IPA’s new TouchPoints report, which also found adult media consumption has returned to pre-pandemic levels. The data showed that OOH viewing builds as the day progresses and tails off towards the evening.

Digital out-of-home media and EV charging network JOLT has launched Spark Intelligence, a planning and trading platform that enables advertisers to harness smart analytics, optimize their campaigns in real-time, and offers attribution and measurement across the JOLT’s omnichannel network. Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first-party data and geo-spatial planning data.

Cynopsis BIG TV Summit: New Strategies to Reach Target Audiences

Join us in just a few hours…

… because Cynopsis’ annual BIG TV Summit is today! Join us this AM at City Winery in NYC. We’ll save you a seat!

PURCHASE MY PASS

Digital Media’s share of total Chinese ad spend outpaces any other major international market at 82%, according to stats from Guideline, a provider of advertising intelligence and media planning solutions. Key findings include:
– Social Media gains the largest share of ad spend across all media sectors, at 40.5%.
– Outdoor Media is the second largest media in China, with 13% of all ad spend year-to-date.
– Beauty/Grooming and Clothing/Fashion Accessories are the market’s largest product categories, followed by Consumer Electronics.

“The media marketplace in China is more digitally focused than in other countries and this has seen huge growth in social media, influencer marketing and live streaming within ecommerce platforms so we’re providing great insights to multinational advertisers about how their own markets may evolve,’’ said David Hahn, Guideline COO. “With Guideline now delivering the first view of product category spend across Chinese media owners, multinational advertisers can finally gain an accurate view of their share of ad spend within this market.’’

The Guinness World Records website has recognized the LED wall at the Adele residency in Munich as the world’s “Largest continuous outdoor LED screen (temporary).” The LED wall was 4,159.7 square meters in size. “I was intrigued to see how such an expansive and seamless screen would be utilised during the concert,” said Joanne Brent, an official adjudicator for Guinness World Records. “The bespoke visual effects, tailored to each song, truly elevated the performance adding an undeniable ‘wow’ factor.”

Another record breaker is the Red Bull Racing Technology Campus, which boasts a 46.25 meter wide and 2.75 meter high LED wall. That makes it the largest indoor LED wall ever installed in Europe at an event space. The design includes a horseshoe-shaped Philips LED. PPDS partnered with Dutch AV integrator Ruitech Solutions to install the wall.

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

 

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
[email protected]

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
MOTION DESIGNER
LONG STORY SHORT MEDIA
WASHINGTON, DC

8-12 week, on-site, contract. Required proficiency in Adobe After Effects, and strong knowledge of typography, composition, animation principles, and experience with Adobe Illustrator and Photoshop are essential. Full info HERE

DIRECTOR OF DIGITAL MEDIA

CSI SPORTS
JERSEY CITY, NEW JERSEY

Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE

INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE

NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE

PRODUCER
>>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST
>>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE

TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

CTV ACCOUNT EXECUTIVE
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
>>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)

Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
>>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

@{optoutfooterhtml}@

Related Stories

Simplifying Local Advertising

A CYNOPSIS MESSAGE FROM LOCALITY Thursday September 26, 2024 Beyond Precision Reach: Locality’s Path to Streamlining Local Advertising By E.B. Moss Locality, the preeminent local video solutions provider, has doubled down on its “and” positioning: providing more innovative solutions that bridge and simplify advertising in local broadcast and streaming. Locality continues to champion […]

Cynopsis 09/26/24: Ready to go back to “The Office”?

Ready to go back to "The Office"?

Thursday September 26, 2024 Today, Cynopsis introduces a new look we hope will perk up your morning!    IN THE NEWS The WGA East didn’t mince words about a round of Paramount Global layoffs that cut 12 union members at CBS. “These shameful layoffs are a blow to CBS’s already stretched-thin newsrooms, impact people who […]

09/25/24: Cynopsis Jobs

Interview

MOTION DESIGNER LONG STORY SHORT MEDIA WASHINGTON, DC 8-12 week, on-site, contract. Required proficiency in Adobe After Effects, and strong knowledge of typography, composition, animation principles, and experience with Adobe Illustrator and Photoshop are essential. Full info HERE *** Wednesday September 25, 2024 Cynopsis Top Women in Media Your […]

CynCity

Cynsiders