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11/20/24: Cynopsis Jobs
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Cynopsis 11/20/24: Apple TV+ sets premiere date for Seth Rogan’s “The Studio”
Wednesday November 20, 2024 IN THE NEWS Broadcast viewing grew by 7% on October, accounting for 24% of total time spent watching television, its largest monthly share of TV since January, according to Nielsen’s The Gauge. Cable viewing finished the month with 26.3% of total TV usage, up 0.2%. Streaming viewership was flat compared […]
Achieving Inclusive Investment with Kargo
A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
Cynopsis 11/19/24: Telemundo launching Miss Universe reality show
Tuesday November 19, 2024 IN THE NEWS Thirty-seven percent of respondents to a Pew Research Center Study who were between the ages of 18 and 29 said they “regularly get news” from influencers. That’s versus 21% of all Americans, regardless of age, and 26% of respondents aged 30-40. As for political leanings, Pew reported […]
11/18/24: Cynopsis Media Tech Update
Monday November 18, 2024 X competitor Bluesky is getting a big bump as X users flee Elon Musk’s social media platform post-election. Bluesky has grown from about nine million users in September to 15 million last week, reaching the #2 spot among iPhone apps last Monday, up from #27 on November 6. But while some […]
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