The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler, head of creator studio PAVE, thinks most of them are solving the wrong problem. Cutler explains why PAVE’s model — developing new intellectual property alongside creators rather than monetizing what already exists — is closer to the old Hollywood studio […]
By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest sporting event of the summer. It became one of the defining stories on U.S. television news. Over five weeks, coverage moved far beyond match results. Team USA, host cities, underdog runs, controversy and individual players all influenced which […]
By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the same thing in common: data. And the companies that have benefited the most from these shifts also share something in common: they worked on solving hard data problems before their peers did. Early on, mobile was often dismissed as a […]
By Raghu Kodige, Founder and CEO, Anoki For the better part of a decade, the streaming wars have been defined by one thing: content. Media companies invested billions in original programming, exclusive sports rights, and expansive streaming libraries, all with the goal of attracting viewers and building subscriber bases. The assumption was whoever […]
By Katie McAdams, Chief Marketing & Commercial Officer, Basis AI doesn’t have opinions about how advertising works. It inherits ours. Within a year or two, an autonomous agent will move a real share of your budget without asking permission. But what it does with that money will depend on assumptions most teams have never […]
Hyundai is making its World Cup moment count. The automaker’s new global campaign, “Next Starts Now,” pairs brand ambassador Son Heung-min with five breakout football talents — and a Boston Dynamics Atlas robot — to put Hyundai’s mobility vision on the world’s biggest sporting stage. Julia Kim, Head of Brand Communications as Hyundai Motor Company, […]
New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and Matt Turner off the pitch and into the moments that actually made them. Coaches. Family. Mentors. The people behind the players. The series is built around the relationships and support systems that shaped three very different paths to the world […]
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than ever. As local TV revenue fragments across channels and competition for advertising dollars intensifies, many organizations no longer have the staffing models that once supported dedicated planners, traffickers, analysts, and account managers. The work still needs to get done. […]
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value? Zach gained low-level advertising fame for the wrong reason. In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates […]
AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related […]
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