Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime, was employing a truly YouTube-first strategy, shaping its content from the ground up – with distribution as the priority, not the afterthought. Stockman shares her thoughts on leveraging the platform. What does a YouTube-first strategy look like in practice […]
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in real time will miss the moment. As an audience, Gen Z is a moving target. They spend hours online but drop platforms the moment they lose utility. Their loyalty is […]
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control of their inventory to automated auctions, and placing too high of a bet on programmatic. And they’re losing a lot of money in the process. But now, a crucial shift […]
By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth, Amazon Shopping Videos, for a preview of the insights likely to emerge from her panel, Watch. Want. Buy: The Promise of Shoppable TV. What do you think are the biggest […]
By Hope Horner, founder & CEO of Lemonlight Lights, camera…glitch? Everywhere you turn, AI video is being pitched as the future. The problem? The future isn’t here yet. For all the dazzling demos and breathless headlines, the reality is far less cinematic: the tools are clunky, the outputs uneven, and very few brands are actually […]
By Alexandra Theriault, Chief Growth Officer, Lotame Retail media gets framed as a win for retailers. Which it is. But it’s also quietly rewriting the playbook for consumer packaged goods. For brands that never had direct relationships with customers, never owned the transaction, never got real-time data, this is the closest thing to a reset. […]
While she may not wear it for her panel appearance, Jen Kavanagh may be the only speaker at ScreenShift who has a Super Bowl™ ring. The SVP of Media and Marketing for the champion Philadelphia Eagles shared some advance hints about what it takes to attract their ad dollars in advance of her session […]
By Jonathan Gudai, Founder & CEO, AdOmni The Shift that Matters AI has cracked the code on video creation, but delivering those videos across a fractured media landscape remains the real bottleneck. Amazon’s Wondery reorganization is just the latest signal platforms are doubling down on video-centric, creator-driven models. For marketers and creators alike, the […]
With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered an entrée size portion of takeaways in advance of his ScreenShift panel: “Rethinking Measurement for the AI Era”, taking place October 14th at City Winery. With Tameka Kee, SVP, Programming & Operations at CIMM joining the conversation, this will be […]
By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying to sell us something. From the days of black-and-white soap operas (sponsored by actual soap) to late-night infomercials selling miracle knives that could cut through shoes, television has been laying the groundwork for transactional entertainment for decades. But now? Now […]
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